SEC Looking Into The Clickfraud Issue?
from the for-what-purpose? dept
Click fraud in pay-per-click offerings is nothing new. In fact, at this point, all of the articles on click fraud are getting quite tiresome. They all say the same thing, and none seem to suggest much of a solution to the problem. However, someone who prefers to remain anonymous submitted a story saying that all that press attention on click fraud has made the SEC interested in looking into the issue to see if Google and others are inflating their revenue and stock price by fraud. There's no formal investigation, but it's being described as "on the commissions' radar screen." That's interesting, but it seems like it would be extraordinarily difficult for the SEC to go after companies like Google or Yahoo -- who do try to stop clickfraud. It's not something that you can just snap your fingers and stop. This is really no different than individual lawsuits that have been filed against Google claiming they could stop click fraud if they wanted to. If someone could explain how, it might help. It would be very surprising if the SEC really went after anyone for this issue.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
No Subject Given
[ link to this | view in thread ]