How Awkward Is It When Old Media Tries To Get New Media?
from the shuffle-uncomfortably-now dept
While Terry Semel gets credit for successfully making the jump from an "old media" guy to a "new media" guy -- he really had to leave that old media environment for it to happen. It seems that those who are trying to reinvent older media companies into new media companies may still have some work to do. We've already noted that Rupert Murdoch may be getting a bit too much credit (or at least premature credit) for crafting a new media strategy, but he's not the only one. Part of Murdoch's strategy, clearly, is to try to build a new MTV online, but the old MTV is trying to do that too. Business Week is running a cover story, which talks about how Murdoch's purchase of MySpace woke MTV up to the fact that they needed to change for the digital era. While it seems a bit late for them to realize that, it's not clear that their early steps are in the right direction just yet. The guy who's been brought in to make MTV digital comes up with this bit of wisdom: "The Internet is no longer about text. It's about video. We produce and own more video than anybody." It's not clear the internet was ever about text. It was, and has been, all about communication between people. Not about broadcast style media -- whether text, video or something else. If MTV's new focus is just on providing broadcast-style video online they're missing the point of the internet. Update: The same guy is quoted on a panel today talking about how media and tech companies are completely different and will never be the same.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
All about video?
[ link to this | view in chronology ]
Re: All about video?
[ link to this | view in chronology ]
Re: All about video?
[ link to this | view in chronology ]
Re: All about video?
I have to agree. When are these companies going to realize that no matter what they do, once something is in a digital format, it can be pirated. No matter how smart or creative your DRM is, someone is always smarter and will be able to hack it. Companies need to work towards making their products convenient (ie standardized codecs, easy download access, etc) and cheaper. If it is easier for me to pay for the content (and it is reasonably priced) than it is for my to pirate it, then of course I would buy it.
Companies need to realize that the Internet, and digital content, is here to stay and they need to find ways to use it to their advantage. This is a much better alternative to pissing all of your customers off *cough* Sony *cough*
[ link to this | view in chronology ]
well screw you all
[ link to this | view in chronology ]
Re: well screw you all
[ link to this | view in chronology ]
Wake up, already
Video is just as important as layout design and good writing...none are replacements for the other, but each augments the other.
To the writer: The word "Internet" is a proper noun. Capitalize it or stop trying to write about tech. I don't believe you if you can't follow the known conventions of the medium. A quick primer: email not e-mail, website not web site or Web site, and Gif pronounced Jif. :-)
[ link to this | view in chronology ]
Re: Wake up, already
Wow. People in glass houses shouldn't throw stones...
I went to your website. The mid 90's called. They want their design back.
Oh and nice .mov files on your site.
[ link to this | view in chronology ]
Re: Wake up, already
I stand corrected on the internet and have updated my style guides, thank you.
Google's video features are pretty amazing, all. We've been testing all week and see no reason to pay for streaming hosting anymore. Crazy.
[ link to this | view in chronology ]
Re: Wake up, already
(notice how I capitalized "Jew", as it is a proper noun-abbreviation for "Jewish")
[ link to this | view in chronology ]
Re: Wake up, already
english is a living language
[ link to this | view in chronology ]
Re: Wake up, already
Actually, there's quite a bit of disagreement over whether or not internet should be capitalized -- and, in fact, certain publications (such as Wired) recently changed their own stylebook to have it lowercase.
So, to say that everyone must follow your way of writing English is a bit silly.
[ link to this | view in chronology ]
Re: Wake up, already
[ link to this | view in chronology ]
Re: Wake up, already
Hmmm? So according to you, Tim Berners-Lee has been wrong all these years? Damn. Let us know how he takes the news...
[ link to this | view in chronology ]
Re: Wake up, already
[ link to this | view in chronology ]
Re: Wake up, already
BTW, flash is a great tool. Don't blame the tool, blame the designer. Also, those ads keep the pages you read free of cost for you so stop whining.
[ link to this | view in chronology ]
Re: Wake up, already
To try to dismiss his complaints as "whining" is petty. What keeps those ads paying for the pages we read is...the fact we see the ads. It's actually to everyone's advantage that issues such as this are discussed because as long as people avoid installing flash, they do not see the advertisements and the advertiser has less incentive to support the site with revenue.
Summary: constructive criticism = better tools = more usage = more ad exposure = more site revenue
unproductive posts and insults = ...absoulutely nothing helpful
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
Polo Outlet
[ link to this | view in chronology ]