Ok, TV Execs Have Stats On DVR Users... So, Now What?
from the ah,-the-difficult-questions dept
We reported late last year that Nielsen was finally going to start releasing stats concerning DVR watchers, and when they actually watched recorded programs. While there have been some questions about how big the sample size of DVR-watchers really is, a much bigger (and better) question might simply be what does the data mean? It appears that, so far, no one really knows. While it may be a good thing to have the data on how many people watch shows within a day or a week of the original airing, no one's quite sure what that means when translated into ad sales negotiations -- meaning that everyone's going to try to spin it to their own benefit, while having no real idea what's important and what isn't.
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Yes
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DVR as a stepping stone
Essentially I would subscribe to various series through a provider. I could choose to view it with or without commercials depending on how much I was willing to spend. I'd be able to watch the series at my liesure, much like the DVR's afford us today. And DVR's might be part of this technology as well. Downloading episodes when available.
The biggest benefit of this over the current DVR's is that I pay for what I watch. I'm not paying $50 a month to watch 500 channels that maybe I use 10 of, and probably only watch a small percentage of the programming on those channels.
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No Subject Given
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Re: No Subject Given
I love it when people tell us what we're not supposed to write about. :)
As for the point, isn't it fairly interesting that Nielsen made such a big deal over adding DVR info, and now everyone is saying they have no idea what to do with the info?
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let me be the first...
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Re: let me be the first...
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Nielsons and VCRs
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Re: Nielsons and VCRs
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No Subject Given
Unless they're going to try and push more product placement in their shows
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Re: No Subject Given
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Re: No Subject Given
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"I don't see what good this data would do them when people will just fast forward or skip the commercials anyway. Who cares if 50 million people watched your show if no one saw the commercials...
Unless they're going to try and push more product placement in their shows "
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Product placement is the way to go. Get rid of commercials all together. I think the entire idea of commercials is dreadful. Sure it's nice to get up and get a drink at a commercial; but, with a DVR you can just hit pause. Axe commercials and go with product placement! Cheer for product placement!! :)
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Re: No Subject Given
The DVR argument is the same as the VHS one was. I know that I have rarely seen a commercial since I got the HDDVR. We purposely start watching shows 30 minutes after they start so we can skip all the commercials. That's assuming we don't have anything queued up in the DVR playlist.
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product placement or commercials
I don't see what good this data would do them when people will just fast forward or skip the commercials anyway. Who cares if 50 million people watched your show if no one saw the commercials...
Unless they're going to try and push more product placement in their shows
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I've found that commercials often aren't skipped when watching the TiVo in my house. We've had the TiVo about a year now and the family just isn't used to skipping the commercials yet. About 1/2 way into a commercial break someone might remember, but more often than not we'll forget until the end of the show. That doesn't mean we watch the commercials. We still use them for other stuff and only pause if breaks go beyond commercial time. (at which point we remember we can skip the things and promptly do so next break)
so, there's a few generations of ingrained behavior that need to be rewired.
Product placement and tiered payemnt of commercials/no commercials is a good way to go as well.
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I've been dreading this
Can you imagine if say 50% of the billions spent on TV ads went online--to spammers, pop-ups etc--the internet would become a total pain-in-the-gazoonga. Not to mention many of our favorite TV shows might get cancelled if the studios don't quickly learn to find other content outlets.
Why can't we just keep the fact that none of us watch TV commercials anymore a secret, for a couple more years, until Steve Jobs and those other guys figure out how to get us our Battlestar Galactica episodes for free online (not that I pay when using bittorrent).
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fast forward
When fast forwarding I do pay more attention to the images in between. The screen has my full attention as I need to know when to stop (and back up).
I think smart advertisers are starting to take advantage of this by using large print and more stable images that can be recognized during fast forward. If I were an advertiser I would also want to be placed at the beginning or end of the break rather than in the middle.
I don't think this changes the viewing "attention" on the ads much from live tv as I feel I'm actuall giving more attention albiet for a shorter period. Advertisers just need to be cognizant of how more and more people will be "seeing" their ads and design them for best recognition.
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