Not All Search Engines Created Equally... In The Eyes Of Advertisers
from the gullibility-index dept
Users know that there are differences in the various search engines, but it would appear that search engine advertisers are beginning to recognize that there are differences in search engine users as well. A new study has looked at "conversion" rates -- the percentage of people who go from browsers to buyers when they see an ad on a search engine, and the results probably won't surprise you at all. Google, followed closely by Yahoo, have fairly low conversion rates. The people who surf there tend to browse, and not be easily convinced to buy something they weren't planning on buying. Alternatively, folks at MSN and AOL were much more likely to convert to buyers. The study claims that these sites tend to have "a more buyer friendly demographic," which the more cynical among you may translate to "a more gullible demographic." Either way, though, it's likely that information like this helps drive just how much advertisers are willing to pay on the various search engines.
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tooled
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I got viagra off a popoup ad now I have 6 popup girlfriends. If I get bored of one I just minimize or close them.
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That was fine when we could buy our Google clicks at $.05 and Y! at $.10, but GOOG's new system has increased our CPC to about $.08, so we have moved a large part of our spend to Yahoo!.
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surprise surprise!
then ask those whose lives don't involve technology if they know that there are different search engines. my mom tells me, "i typed in the address bar and selected the third site listed. that will get you there, now what do you think about ..."
she doesnt even know what search engine she's using or that she is using a search engine. of course its msn.
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