Hollywood Techies Not Amused By MPAA's Analog Hole Plugging Plan
from the scratch-that dept
We've already pointed out that the concept of "plugging the analog hole" was originally a joke that techies used to show how pointless the entertainment industry's infatuation with copy protection was. However, leave it to the industry to misplace its sense of humor and figure that this analog hole thing was a real problem -- and one that needed a legislative solution. Given how silly the concept is -- especially with the ridiculous security by obscurity method being proposed -- you might wonder how the actual techies (rather than lawyers and lobbyists) in the entertainment industry would respond. The answer, it would appear, is not well at all. John points us to a story about the MPAA presenting its analog hole attack plan to Hollywood techies at a conference, only to see them recoil in something akin to horror at the prospects. There was an awful lot of concern over how consumers would be "educated" on this matter (since the current education plans are working so well) -- which the MPAA representative dismissed as a problem for retailers. Then came the final "question" which pretty much sums up the situation: "This is a room full of people whose living depends on this working. You're getting pushback to the point of hostility. If you can't sell this to us, how are you going to sell it to the target 16-45 demographic?" The MPAA rep's response? "The marketplace would ultimately sort it out." As Jason Schultz points out in the link above, the "marketplace" has made it pretty clear they're not interested in products that let them do a lot less than they're used to in the past and that restrict people from doing what they want with content they thought they bought.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
"the target audience will sort it out"?
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
All big companies think like this.
[ link to this | view in chronology ]
Plugging the Analogue Hole
Sort of like the DVD license, but in reverse. This would mean content owners (like the MPAA's members) would have to obtain a seperate license from each device manufacturer to ensure their content is protected. The device manufacturers still implement the requirements, since not all analogue content will be 'protected'.
I'm not sure how content owners would react if their content couldn't actually be displayed, especially if this was implemented by some of the larger device manufacturers.
In short, device makers say 'we will honour content blocking in analogue signals, but we will block all such content unless you pay us a license fee to display your protected content.'
[ link to this | view in chronology ]
No Subject Given
So I guess this means that legislation is the new marketplace?
[ link to this | view in chronology ]
Bring back amateur theatre...
[ link to this | view in chronology ]
Re: Bring back amateur theatre...
I remember funnier, more adult stand-up in high school AV class than what the networks can produce.
Anyhow, given this trend, electronics could become the next pharmacutical industry. All sales will occur in Canada and Mexico. Ha ha ha. I think it's funny. I can see them pulling this off. Clearly we have a bunch of sells outs in Washington...
Really, all of this stuff just hurts the poorist and usually the least tech-savvy consumers. The more apt people are able to bypass, engineer and reconfigure.
It started with the V chip, where will it end?
[ link to this | view in chronology ]
Why ask why?
High-visibility site will go online (well advertised via word of mouth, IM, blogs, etc.) that lists name, home state, party affiliation, and the re-election date for each stupid legislator that voted for closing the analog hole. Public votes "none of the above" and short-sighted congresspeople are expelled.
Legislators realize that they've screwed themselves by bending over for the MPAA, and the next time the MPAA wants some stupid legislation passed, people will remember what happened to the last idiots that listened.
[sigh]
In your dreams. Didn't work for the last Stupid Legislation (DMCA). Probably won't work for this one.
Why is it that Intellectual Property is being claimed by people without any intelligence or real property???
"Hey! You can't drink that! That soda is mine!"
"But I just bought this soda from you yesterday!"
"Yeah, but I didn't sell you a license to drink it today. We're suing you now."
"WHAT???"
"Of course, we'll settle for a one-time payment of $25,000, as long as you sign this agreement in which you promise not to drink my soda except on the day you purchase it..."
[ link to this | view in chronology ]
Re: Why ask why?
[ link to this | view in chronology ]
The marketplace will certainly sort it out . . .
Or how the market originally sorted out the high price of CDs by making devices that let you just copy them to tapes to give to your friends.
It's the marketplace "sorting things out" that seems to ultimately be against the entertainment industry because the entertainment industry tends to do whatever it can to be at odds with the market. My prediction is that the next-gen formats will simply fail because of this. My mom and dad are not buying new televisions when the old ones work just fine with their nice DVD/VHS player. And with the cash I just dropped on a nice HDTV a year ago (one without an HDCP compatible input), I'm not planning on dropping cash just so I can get some extra lines of resolution on "Tommy Boy".
If these folks knew anything about "the marketplace" they'd understand that it's incredibly difficult to actually *bring* a product to market and make it successful. Bring that product to market requiring folks to plop down thousands of dollars to reap the benefits and you can expect that your "new fangled High-Def DVD discs" will ultimately become the item upon which your customers set their beer while watching a traditional DVD.
[ link to this | view in chronology ]
No Subject Given
(Although who suggested it to the MPAA... I'm not certain. I believe they came up with it on their own, but there could have been ANOTHER joke that predates the MPAA material that predates the joke Mike mentioned... it's so deep!)
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]
ive been saying this a lot recently but...
i propose a new tv show. kinda like... pimp my ride.
but instead of viewers sending in videos of their shitty cars that they want fixed - they send in videos of shitty assholes who deteriorate society faster than they can spend their money.
then, heres the best part, instead of showing up and taking their car and fixing it up. the camera crew shows up at - say, someone like Brad Hunts house and....
drags him out on the front lawn and shoot him in the face in front of his wife and children on live tv.
we could air it on primetime tv just like the executions in the islamic countries. it'll be good for everyone. :)
[ link to this | view in chronology ]
No Subject Given
Problem solved.
[ link to this | view in chronology ]
No Subject Given
[ link to this | view in chronology ]