Amazon Offers Up The Platform That Google And Yahoo Should Have Built
from the took-them-long-enough dept
For years and years we've been talking about the idea that the trick to "owning" the internet is to become the platform of the internet. It seemed like Google was moving in this direction when word of Google Base first leaked out, but the actual offering turned out to be a whole lot less. It was trying to be a product, not a platform. Yahoo has been slowly, slowly, slowly opening up APIs, but seems so worried to take the real plunge that it's almost too little to mention. It got to the point that we thought some of the more innovative stuff in terms of really being open was coming out of a tiny startup we had present at our Techdirt Greenhouse event over the weekend -- even knowing that such a small company faced a huge challenge trying to stand up against Google and Yahoo. In fact, Openomy's discussion question this weekend was focused around how could they compete against those two. Perhaps those guys from Chicago were looking in the wrong direction. Word is leaking out tonight that it's Amazon that's leading the way with the open platform. This isn't about storage, even though that's what most people will talk about. This is about being the file system and database on which web apps are built. That's much more powerful than just storage. Forget the head fake of Amazon getting into contextual advertising. Combine this announcement with the announcement a few months ago from Amazon subsidiary Alexa opening up their search platform, and start to imagine what developers could do if they can simply plug into an open online file system/database and an open search engine -- and then just build an app on top of that. It's like Amazon just provided much of the database and middleware someone might need to develop a web-based app. Of course, there's a lot of marketing that needs to be done between here and there, and convincing everyone to jump on that platform may not be easy (and who knows, the terms of service may be problematic). That's, in part, because people just don't think of Amazon in this way. However, if Amazon really can convince people that it's providing the basics they need to build the next generation of web apps, Amazon just became a much more interesting company -- not by copying Google and Yahoo, but by going beyond them and doing what both companies have yet to do. Update: Ian Sefferman from Openomy points out what Amazon got wrong, with the big one being that data is applications specific rather than user specific -- making it much more difficult to share the same data in multiple applications.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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All you need is a browser
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google base etc
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not so fast...
(side note: The ultimate goal of google apps might be to know who you email and chat with and what you say, besides the feeds you pull down and what you download and the videos you watch, but somehow I STILL dont see google as a muckraking advertising centered slum lord of the internet.)
What I see, is Google waiting to put itself out there untill it has somthing beyond simply open standards. I think "Google Open *BETA" is still on the way, but it will not be what we think.
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Storage I want it under my control
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Re: Storage I want it under my control
I couldn't agree more. I mean maybe google respects privacy more than most, but I don't think that I'm willing to have an image of my HD on their servers. With their policy of storing data for infinite time, and (automated) scanning of everything on their servers (talking about GMail), they will gain more information about the general public than most governmental agencies, which is a scary thought.
On the other hand, do I really need a "GDrive"? Before writing this post I did a quick search on the internet for a HD. I found out that I can buy a 300GB (7200rpm) HD from Futureshop.ca for 150CAD. Shipping is free, and from previous experiences it doesn't take more than 48 hour to recieve the item. Also, XP's Remote Desktop (an amazing feature) gives u access not only to your home HD but to your entire PC, so you won't have to worry about installing Photoshop + downloading a huge file to show your buddy that cool new design you created yesterday.
Just my two cents on the subject :). Cheers,
sleeps
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Who cares
P.S. you don't want people to pay for what they can get for free; unless your the one selling it.
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Interesting catch...
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Open up the API's. You win the game.
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The main problem with S3 is...
I wrote some initial thoughts about S3 on my blog, here:
http://www.iseff.com/2006/03/aws-s3-what-amazon-got-wrong.html
Feel free to contact me with any questions one may have about Openomy or my opinions on S3.
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About G-drive
When/if Google releases G-drive I'll start working on a windows shell extension so I can compress, encrypt, and upload the file in the background. If Google wants to spend the CPU cycles and effort to crack the 256bit encryption with an incredibly complex password, more power to them.
Also, to those of you pricing hard drives, are you going to turn them in to an offsite backup? To ME that is the only reason I'm going to try G-drive. I digitize all of my important financial documents and store them on my computer with multiple backups. The problem with this setup is that if my house ever burns down or floods or gets robbed... I lost everything.
What I'm doing for now is compressing/splitting/encrypting the files into 10MB peices and emailing them to myself by Gmail where I leave them sitting on the server. If anything ever happens I can download them and re-assemble the file. But having to keep track of all these different file chunks is cumbersom.
So I say BRING ON G-DRIVE! The sooner, the better.
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Re: About G-drive
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Re: About G-drive
Amazon has a winner here.
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Depends on the crowd
I don't think there is any denying that this is being done to generate a crowd of people to help promote their technology either directly or indirectly. The winner of this will be the company that the crowd becomes more fond of. Usually, momentum will help initially attract a crowd and general interest by the crowd can propel the momentum. On a simple level we saw this with Myspace.com. They "opened" up their profiles by letting users customize them and were able to create momentum out of it. I think Google has the momentum to attract the crowd and if their technology is generally liked, then they should end up being the winner
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Building your app on their hardware?
Terrible, because they dont care about your business as much as you do.
Putting your DB and files in their servers is a very bad thing, because it goes against the concept of being good and owning your core competency.
Databases these days are cheap. You can build a TB mysql or postgres server for under $2000 easily, and you can host on 400GB servers for $80 a month, where you get the dedicated machine, or a machine that they take care of the admin for you.
If you arent prepared to do this, you arent prepared to run an internet business where you develop your own stuff.
Yahoo Stores is more the way of a platform, it just needs to be better and offer more. Most people cant develop new software, but they can do online retail or services for which they are good at.
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Re: Building your app on their hardware?
Bob
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Amazon music
Presumably there will be an effort to make your music collection Amazon-FS-based. If they can foster a bunch of music library hacks, they'll get the development community eager to try more.
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storage and software
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http://www.amazon.com/gp/aws/sdk/main.html/104-5813464-0274363?s=AmazonS3&v=2006-03 -01&p=S3Torrent
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