Surprise: Networks Don't Like Cablevision's DVR Plans
from the didn't-see-that-one-coming dept
Cablevision detailed its plans last month to set up a network-based DVR service that would essentially work like a giant video-on-demand system. Cablevision would store everything, and users would just call up the shows they want to watch. It took a little while, but networks' reaction was inevitable: they don't really like it, just like they didn't like a similar earlier effort from Time Warner and got it neutered. It's pretty mind-blowing that like many other entertainment businesses, cable networks can't understand that it's in their best interest to support innovations and services that make their content more accessible and more useful to their audience. One network head says "the lawyers at all of our companies are looking at it and trying to figure out a strategy". But instead of having lawyers lead the company and figure out ways to stymie viewers, why not work with the cable companies to figure out a way to benefit and thrive from the new system? Is that just too much work?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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other cable companies offer it
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Perhaps the parites need to look at it differently
Seems like a reasonable agreement. The customer gets what they want; when they want it and the nework can still deliver the commercials it has contracted with the advertiser to. The other benefit to the network is that because the customer can't fast forward, the cable provider can give them a viewer metric so the network can say they delivered the ads to the xxxxxx "non-realtime" viewers plus the regular "real-time" viewers.
It's win win for everyone except the customer who wants to divert ads. In that case they can buy/lease a DVR from the cable company. I think statistics will show that people would rather endure ads than pay for content.
This dream of free media is just that. Advertisers pay the bills for the content providers. Even companies like HBO use product placement as a source of revenue (advertising). You can blame corporate greed or whatever you like. But busniesses are there to make money. And, media content providers have to see a benefit before they'll stick their content out there. If they don't see an ROI, they balk at it.
Wouldn't you if you were them?
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No Worries
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They like their comfortable place and don't want to move from it. What they don't realize is that with the advent of DVR, they don't really have to compete with each other anymore. They don't know how to function in a market where they aren't trying to sink other networks.
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Annnnd...
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Re: Annnnd...
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Pffft
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So what's different?
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Speaking of Nealson...
I think the numbers would be disturbing to all the Big Bad Networks. No more baised Nealson's to make there shows look good. And maybe, just maybe for once in our lifetime the good shows wouldn't get cancelled.
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More viewers
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No issues here....
(__/)
(='.'=) This is Bunny. Copy and paste bunny into your
(")_(") signature to help him gain world domination.
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Hello eveyone, its already happening
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Forces of Control
He characterized the state of broadcast media as the forces of control vs. the forces of freedom.
Our current method of consumption is via the forces of control. Networks decide what we'll see and when we'll see it.
The public demands the forces of freedom. The ability to view what we want, when we want. And entrepeneurs thrive on delivering solutions that feed the demand of the consumer. We see the forces of freedom slowly starting to trickle into the main-stream, with online video-on-demand, and the baby steps of the NetFlix model.
Cisco Systems has made an entry into the home appliance arena recently, and we're starting to see, albeit slow and lumbering, the gap closing between internet and television.
When these two mediums converge, the forces of freedom style consumption of broadcast media will find rapid growth in the consumer section. That penetration will have a snowball effect on consumer choice, having seen the forces of freedom style delivery mechanism, and forever jettisoning any notion of the barbaric, forces of control model.
When this happens, previously depended on methods of advertising will also shift. Either you're savvy enough to adapt as a broadcast company (who survives through the sales of advertising slots), or you fade into the foggy distance of our memories.
-k
http://www.emigosonline.com/?NetFlix
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Me Too
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Windows XP Media Center PCs aren't extremely expensive, and there are plenty of toher alternatives as well. I personally like BeyondTV which offers 1-button commercial skipping and runs really well on my machine with a TV card. If you don't feel like spending anything on software, there's always MythTV and one of the many Linux distros.
But, more on topic, it does seem odd that the networks object to this when there are so many other copanies offering it. Seems that are cutting the cable co's throats and stopping them from profitting on what is clearly becoming the future of watching TV. While I feel no sympathy for the evil cable co's and they monopoly, I do think the networks are being dumb about all this.
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Re:
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Media Center Cheaper, are you sure?
Do the math my friends.
An OEM copy of media center is about that much on eBay. A TV card is probably gonna be another $50. And if you don't have old eqipument, even a POC PC from Tiger is $299. Plus labor building it ... So now I am $300 - $700 in the hole and if something breaks I have to buy the replacement parts after 90 days in most cases. And, really how long is that low-end PC gonna last 2-3 years? That cheapo or old HDD will probably be done in the first year.
By leasing the DVR, I am buying peice of mind. The device and it's components are the Cable Co's problem. Unless I am blatently negligent and damge the device. Plus. it fit's nicely in my entertainment center.
Oh and here's a deal I found on Tivo. Basic TiVo Package, 80-hr Series2™ DVR w/3-year commitment ($16.95/mo) .. PS that's if you make a 3-year commitment... THAT'S OVER $200 PER YEAR!
It appears that if you have a box and want the service, it's $12.95 if you do a minimium 1 year contract. Still thats more the $150 per year?
I don't see how my cable company is screwing me.
I do however agree with Calidan that picking from one or two models the cable company leases sucks.
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Cablevision Blows
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