Searching For Howard Stern's Lost Listeners
from the and-like-that...-they-vanished dept
For all the hype surrounding Howard Stern's move to Sirius radio, only a small fraction of his drive-time listeners actually signed up for Sirius subscriptions (though, clearly, enough to keep both Stern and Sirius pretty happy). At the same time, his "replacements" at CBS Radio have an even smaller fraction of his old listening audience, meaning that everyone's searching for Howard Stern's millions of lost listeners. Mostly, people seem to think those listeners gravitated to other, more established, local shock jocks -- while another bunch jumped to NPR (yes, NPR). Still, for all the talk about how the Stern jump would kill terrestrial radio and save satellite radio, it doesn't appear that all that many people came with him. What's most interesting, though, is how confused the entire industry seems to be about all of this. Stern was such a giant in the industry that no one seemed to have any clue what would actually happen when he jumped ship -- and now that it's happened, they're still struggling to figure out where everyone went.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Ex-Howard Listener here...
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Re: Ex-Howard Listener here...
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Re: Ex-Howard Listener here...
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Re: Re: Ex-Howard Listener here...
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Demographics wrong?
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This is analogous to the movie industry: If a Tom Cruise movie comes out, no one (except his true fans) will disregard what the movie is about and how good the reviews are before making a decision to see or not see the movie. In other words, a bad Tom Cruise movie won't draw people where a good Tom Cruise (or non-Tom Cruise) movie will.
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Only a fraction?????
I don't understand the negative slant. Is it jealousy?
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Re: Only a fraction?????
Are you suggesting it's not a fraction? You admit in the next sentence that it is a fraction, so I don't see why you're upset.
The point isn't that any other entertainer would do better. The question was solely one concerning where the other fans went.
I don't understand the negative slant.
There is no negative slant. I'm not sure why you think there is one. It's a simple fact that only a fraction of his listeners moved over to Sirius, and the question is what are the other ones doing.
There's nothing positive or negative about that.
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Re: Re: Only a fraction?????
i fail to see how 1/3rd of a listener base following to sirius can be considered "small."
i do agree that when i hear reports of ratings, you wonder where the rest of the group went? its too bad that satelite radio has no method for tracking active listeners...
...and the comment from andrew schmitt was completley biased and has no factual information. haters will never cease to amaze me.
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at his best
Stern is at his best and the shows are excellence - compelling listening availabel even time of the day or night.
Worth every penny....Question - do you compliners have cable TV?
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Re: Only a fraction?????
Nice F'n Howie math douche, His show has sucked ass since Billy West left..get a clue.
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Re: Re: Only a fraction?????
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Re: Only a fraction?????
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Re: Re: Only a fraction?????
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Re: Only a fraction?????
How about you do the math.
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Re: Only a fraction?????
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Re: Only a fraction?????
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Re: Only a fraction?????
People are jeolous and the media loves to bash. Howard has been around for 20+ years. What does that tell you
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Re: Only a fraction?????
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Re: Only a fraction?????
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Re: Only a fraction?????
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Re: Only a fraction?????
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iMovies
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Paying for Crap
Howard Stern was crap. I haven't heard his new show, but I assume it is still crap. And most people, regardless of how bad their taste is, won't pay for crap.
Perhaps we need a Howard Stern "Dark Matter" theory.
Thanks for the link to the LA Times. I would have missed this.
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wut
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Stern isn't very good anymore
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Re: Stern isn't very good anymore
...same stuff?
Yeah, if you want your bleeps, your edits, and 15 minutes of commericals, be my guest.
Personally, the music on there should be enough for anyone to enjoy. Music from as far back as the 50's, all the way up to the current hits. Reggae, Jimmy Buffett, classical, talk, comedy, kid-friendly songs, whatever you'd like is on there.
...Not with old-fashioned radio that has to create content that will draw advertisers.
Satellite means you can play whatever you'd like. Not the case with old-fashioned radio.
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Re: Stern isn't very good anymore
Are you kidding? Have you heard anything on the show at all? Any station FM station would be shut down for most of the bits they do now. The show is 100x more entertaining, unless you've had Sirius and listened to it, you don't have a right to comment.
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Re: Stern isn't very good anymore
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Re: Stern isn't very good anymore
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music only
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It's all "inside"
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stuff
Anyway, Howard has a theory that I think could be pretty valid, he says as people buy cars in the future, they'll be faced with an option for satelite radio to be included, and they'll be more likely to say "Yeah, I'd take Sirius, Howard is on there" if they liked the show in the past. I think that's where the average listener may pick up Sirius rather than rushing out to buy it.
Didn't I also read on this site that cell phones are terrestrial radio's biggest competition for attention in the car?
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Re: stuff
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Now that Howard's gone...
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XM vs. Sirius
R
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Re: XM vs. Sirius
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Re: Re: XM vs. Sirius
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stern is a joke
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Re:
Opie and Anthony is a great show - you should check it out - go to www.oandavirus.com - it has some of their old shows... I am in Dallas and the FreeFM sucks here - I can't stand another britney spears song... XM and O&A are worth it just to avoid the commercials!!
R
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Re: Re:
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XM because of Stern
That is still a huge amount of people signing up for a paid service, they may be counting those that already had SAT Radio. Millions went else where because we are a beast that fears change.
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Howard
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Re:
I think the previous post mentioning the new car owner deciding on Sirius because he heard Stern is on it as the likely sticking power for the satellite company.
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Howards Listeners
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Re: Howards Listeners
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Re: Re: Howards Listeners
Ever heard of ratings?
And ratings are infallible, especially for radio huh?
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Where They Are
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Howards Listeners
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Howard
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Lost listeners
I feel sorry for those who expected better from Howard, he promised a NEW SHOW and has given us the SAME OLD SHOW for a price.
Take away the TV cameras and he will get back to making great radio. Keep the cameras there and you have a TV show that replays on the radio.
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He was always in my face
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Re: He was always in my face
Ever hear of chaning the channel or turning the radio/t.v. off
and you say howard is the stupid ass
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WGAF
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Lost its most appealing factor
Now that he's allowed to do whatever he wants and you have to pay for it, its not as great and the haters sure aren't going to pay to listen to him.
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Re: Lost its most appealing factor
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Where did they go?
Right now, my communte is too short. So I listen to cds in the car.
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Sirius Stern is Great
c'mon , 50 bucks for the unit at Best Buy, $12.95 a month........you can't beat it for what you get , Stern and commercial free music, NFL, Nascar coming next year.JEEEZ
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Re: Sirius Stern is Great
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How do they determine listeners?
Is it determined by the potential audience, i.e. there are X number of people living in all the cities we broadcast in, therefore it's assumed Y percentage of them listen to us? Does it include Internet streaming or podcasts?
Most importantly, how does CBS know that X number of Stern listeners left when he moved? It can't be based on the number of Sirius sign-ups that occured at the same time. Well, actually it could if you're a marketer, but sign-ups could also be due to discount pricing, special bundle deals, the phase of the moon, sunspots, etc.
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for all you people downplaying Sirius, think again.
I have Sirius, I will never be able to go back to regular radio. It's so amazing to listen to Sirius radio, the content is 10x what regular radio is. Satellite radio is going to be huge. Sorry if you idiots are too cheap to pay $13.00 a month, you're missing out big time.
I listen to Howard in the morning, and the news channels all day after Howard, I love it and it makes my day go by so fast. Best $13.00 a month I have ever spent.
I haven't listened to regular radio in over three months, not even a minute of it.
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Re: SDARS
This is a free country and you can say or do anything you like (the right to life, liberty and the pursuit of hapiness).
I choose to pay for the service because I find value. For those who don't have it, that is your choice. But you should not knock something until you have personally experienced it for yourself to make your own opinion (go to a retailer or sign up for a 3 day trial online for free and listen yourself).
I love how people say they would never pay for sat radio. Do you buy CD's? Do you pay for Cable/ Sat TV? Back in the 80's lots of people said they would not do such a thing. Do your own random sampling and discover how many do pay for such content, variety and choice.
For the price of one CD, I get over 125 channels of entertainment. One CD will never give you this. I can also pay month to month and if I can't afford it one month (a whole $13) I can cancel for that month, then continue the next.
You may now continue to bash each other and act like children in the 4th grade.
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HOWARD IS SIMPLY GOD!!!!
THEY ARE RIGHT WHERE THEY ALWAYS HAVE BEEN. WATCHING, LISTENING, READING. ANY OF YOU A**HOLES THAT HAVEN'T HEARD THE KOAM IN THE PAST FEW MONTHS, SHOULD PROBABLY GO BACK TO GRAMMAR SCHOOL. THAT IS WHERE THE LESSONS BEGIN. CAN YOU GUYS, ESPECIALLY THE OPIE & A**HOLE FOLLOWERS, UH, YEAH, ALL 4 OR 5 OF THEM, THE ARMY, WHAT A F'N JOKE, EVEN BEGIN TO FATHOM OR REALIZE THAT O & A ARE BAD IMITATIONS, THAT WILL NEVER BE A 100TH OF WHAT STERN IS OR WAS. IT IS SAD THAT THERE ARE SO MANY IDIOT'S WHO FEEL THEY DON'T DESERVE TO HAVE WHATEVER THEY WANT IN LIFE, A PARTICULAR CAR, MOTORCYCLE, GIRL, JET-SKI, OR HOWARD STERN ON SIRIUS SATELLITE RADIO! I WORK HARD, AND MAKE A GREAT LIVING, AND YOU KNOW WHAT, I HAVE 8 SIRIUS SUBSCRIPTIONS MYSELF. THEY ARE IN MY 3 CARS, MY FAMILY ROOM, BEDROOM, KIDS ROOMS, BOOMBOX, S50 PORTABLE RADIO/MPE PLAYER RECORDER, AND ONE FOR MY COMPUTER THAT RECORD HOWARD 100 & 101 24/7 TO MY RADI SYSTEM WITH 5 TB OF HOWARD FUCKING STERN!!!!!!!!!! THINK ABOUT THIS, HOW COULD HOWARD STERN BE THE ONLY BROADCASTER OF HIS KIND, EVER. PERIOD. IF HE SUCKS SO BAD, HOW COULD HE BE THE BIGGEST, THE BEST, AND THE ONLY ONE OF A KIND, THAT OH YEAH, HAS BEEN THIS WAY, NUMBER 1 IN MOST MARKETS HE WAS EVER IN, FOR DECADES. NO ONE IS EVEN 1/4TH OF WHAT STERN IS, NOT POPULARITY, LISTENERSHIP, ANYTHING. NO ONE. EVER. ONE OF A KIND. HMMMMMM STILL THINKING? MAYBE YOU ARE THE SAME GUYS WHO DON'T BELEIVE IN JESUS CHRIST!! ANOTHER, IF NOT THE FIRST, PERSON THAT WAS, YES, JUST A MAN, BUT THE ONLY ONE OF HIS KIND. NO ONE EVR AS POPULAR, EVER. NEVER. BUT YET 2/3RDS OF THE FUCKING WORLD FOLLOWS HIM, FOR 2000+ YEARS!!! FOR THE LOVE OF GOD, MAN!! I AM SPENDING THIS TIME AND EFFORT, BECAUSE I BELEIVE IN HOWARD STERN, AND LOOK UP TO HIM, AND ADMIRE HIM. HE IS NOT JESUS CHRIST.
HOWARD STERN IS THE ONLY OTHER ONE-GUY THAT HAS IMPACTED SO MANY, THAT EVEN NON-BELEIVERS, CRITICS, OR CHEAP SELF HATEING ASSHOLES, THAT FEEL THAT THEY DON'T DESERVE TO SPEND $12 A MONTH ON THEMSELVES, TO GET ALL THOSE STATIONS, ALL THAT COMEDY, ALL THOSE SHOWS, SONGS, TALK SHOWS, DEBATES, AND OF COURSE THE MOST STELLAR RADIO SHOW TO EVER HIT THE PLANET. EVER. CHECK OUT THE SHOW ARCHIVES ON HOWARDSTERN.COM YOU HAVE MISSED THE SIDE SPLITTING HYSTERICAL ANTICS, OF THE GREATEST RADIO SHOW IN THE WORLD. DUDE ONE OF THE SHOW WRITERS, RICHARD CRISTY, GOT A BRAZILIAN BIKINI WAX ON THE AIR, REBROADCAST ON HOWARD-TV. SIDE SPLITTING HYSTERICAL LAUGH TILL YOU PISS YOUR PANTS, AS THIS GUY GETS THE PUBIC HAIRS RIPPED OUT OF HIS NUTS, AND TAINT, AS HE SCREAMS BLODDY MURDER, AS A LOYAL DISCIPLE, OF HOWARD STERN!!
AHHH, THAT'S IT. ENOUGH SAID. I GUESS YOU JUST DON'T GET IT.
MAYBE IN A YEAR OR TWO, WHEN SIRIUS HAS DOUBLE THE SUBSCRIBERS THAN XM DOES, AND SIRIUS TAKES OVER XM, AND EXTERMINATES THE OPUS & ANUS A-HOLES, YOU WILL GET IT THEN.
EVERY STERN HATER, EVENTUALLY MIGRATES OVER. I DEFY YOU - NOT TO!!!!!
CBS SHOULD FIGURE OUT THE OBVIOUS ANSWER TO THEIR RIDICULOUS FRIVOLUS LAW SUIT, AND SIMULCAST HOWARD STERN BACK ON 92.3 & SELL ALL THE ADVERTISING - 22 MINUTES PER HOUR, AND CUT IT TO PIECES, SO THAT ALL THE KIDS OUT THERE, CAN LISTEN ANONIMOUSLY, AND MISS HALF THE SHOW, RATHER THAN TREAT THEMSELVES TO THE REAL DEAL, THE ONLY DEAL. SHOW ME ONE, JUST ONE, OTHER ENTERTAINING RADIO SHOW, THAT HAS YOU SO INTERESTED, SO RIVITED, LAUGHING SO HARD, THAT YOU CAN NOT GET OUT OF THE CAR! A SHOW THAT HAS YOU UNABLE TO TURN IT OFF, EVEN FOR QA FEW MINUTES TO GO INSIDE OR TO WORK, AND TURN IT BACK ON, BUT DON'T WANT TO MISS A SECOND!!!
ENOUGH!
POINT IS CBS, THAT IS WHERE ALL THE LISTENERS ARE. THEY ARE OUT THERE. PUT STERN BACK ON 92.3 AND MILLIONS OF PAUPERS WILL LISTEN AGAIN, CAUSE THERE SIMPLY IS NOWHERE ELSE TO GO. THERE NEVER WAS, THERE NEVER WILL BE. PUT HIM BACK, EVEN THOUGH HE IS BETTER AND UNCENSORED ON SATELLITE, ALL THE MILLIONS THAT ARE NO WHERE, OR LISTENING TO CD'S OR MP3'S, INSTEAD OF THE RADIO, WOULD BE RIGHT BACK. PERIOD.
PERHAPS THE GUYS THAT ARE ALL OVER E-BAY, GETTING RICH, SELLING STERN SHOW COLLECTIONS & CD'S ARE THE REASON THAT THE MILLIONS VANISHED! MAYBE THEY ARE IN FACT ;LISTENING TO HOWARD, THE ABBSOLUTE UNCONTESTED KING OF ALL MEDIA, & THE GREATEST BROADCASTER OF THE MILLENIUM....
PERIOD.
ENOUGH SAID.
I AM A STERNFAN, WHAT'S YOUR EXCUSE?
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Where did we go?
It was, rather, the radical politicization of the show and complete flip-flopping of Howard since roughly the time of the Janet Jackson "wardrobe malfunction" controversy. Since two days after that incident, Howard declared himself an "anybody but Bush guy," despite praising Bush for going after terrorists (the drone plane firing the missle in Yemen, for example.) And it got worse from there, day by day, eventually in the adulation of Michael Moore by Stern. I knew I made the right decision to stop listening when I read an online news story that said that Howard claimed he considers Jane Fonda a heroic patriot.
That was it.
Done.
Howard had a good run with me... from the late 80s until 2003. Not bad, all in all.
But it's over, now, Johnny... it's over. Never again.
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Perhaps they stopped listening to the radio.
When Howard Stern could be heard in Montreal, Canada, I remember the bus being full of radio-toting business folk listening to the show. I knew they were listening to the show because we'd all react at the same time - laughing, chuckling, eyes-widening.
But then he was pulled. And with it so did people's tiny radios. They went back to reading the newspaper, their magazine, or catching valuable zzzs on the way to work.
You won't find them - cuz they're gone.
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Re:
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No one seemed to point out the huge stock bonus he got when he strated. They were based on subscription levels Sirius was hopping to hit years down the road.
Obviously the other listeners went to a variety of other sources and are hard to measure. What the numbers do show is how many people are willing to pay for something that once was free. So any conent companies should look at Stern's 30% and consider that the absolute top end for any pursuit.
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Forum Reflection...
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And geez, people.. Sirius has over 150 other channels. They add great stuff all the time. It's not all about Howard Stern, although he has really helped them out.
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Who cares where the other listeners went?
One thing that I have found that people who criticize Howard Stern is that they've never listened to him or only briefly listened to him for a few minutes before they decide he's a scumbag piece of crap. If you start to listen to the show, you start to realize what a decent guy he is and his honesty is refreshing in a crowd of kiss ass DJs on the radio.
One last thing before I sign off. There is no other show on the radio OR television like the Howard Stern show. What other show had Jenna Jameson riding a sybian machine while P. Diddy is watching on a monitor in Gary's studio only to come in later and introduce himself to Jenna Jameson. What other show had Sharon and Ozzy Osbourne on talking about how Ozzy was going to kill Sharon at one time and how their kids were on drugs and who they are "doing" in hollywood. The list of great interviews goes on and on and is only going to get better and also their other bits like Stump the Booey and crank calls are great. This humor isn't for everyone and if you don't like it, Sirius offers other channels for the Howard Stern hater such as the Marth Sterwert channel or the Starz channel.
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Re: Who cares where the other listeners went?
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Stern's Honesty?
Cruelty isn't honesty, and cruelty is what Stern and his clones peddle, whether it's brutalizing or degrading women or getting away with blatantly racist stuff. But that's ok, keep being an apologist for him, he's certainly making tons on money from this trash........
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Jaded Ray
Ray, I don't get the part where you say he censors rival DJs from talking about him. How would HE be able to censor them except censor them on his show and quite frankly, Howard gets a hold of negative comments about him and plays them on the air and Howard and his crew just usually laugh about it. Also, Howard admits he's wrong all the time and isn't too proud to say he's wrong.
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baba booey
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baba booey
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Yep, that's why O&A's channel is the 2nd-most popular one on XM, which has 2.5 million more subscribers than Sirius.
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Re:
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Just refuting "Nobody cares about O&A." Obviously, a lot of people do.
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Sirius
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Stern over rated..
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Stern over rated..
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Howard Stern
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Ex-Howard Fan
I fully understand how more than 50% of Howard’s audience disappeared... FM radio sucks in the morning since he left!!!!!!!!!!!!!!
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Shaky math
A bit intellectually bankrupt, IMO. Of course, the Howard Stern fans would like to say that 100% of the 3.7 million subscriber increase was due to him and him alone ... as if Sirius subscriptions would have stopped dead cold on that day that in October when the announcement was made, and wouldn't have signed up any subscribers on their own.
That kind of logic would insult the intelligence of the common house plant.
And then don't forget that the speculation is out there that Sirius and XM count their subscribers differently. Namely, that Sirius' numbers are based on radios in the field -- NOT ACTIVATED -- sitting on car dealers' lots....
http://www.mediabuyerplanner.com/2005/10/11/sirius_subscriber_numbers_sligh/
And then you have some really smart guys from Wharton (arguably one of the top 10 post-graduate schools in the country, including Trump himself) who are convinced that Sirius would have actually gotten to their current subscriber levels with or without Stern ....
http://knowledge.wharton.upenn.edu/article/1393.cfm
So it's like hopping on a moving train, and then trying to take credit that it is going forward. Sirius was going forward before Howard in particular, and satellite radio subscriptions were increasing in general (XM had a good year for subs, if I recall correctly). Did he cause an increase? Yes, sure. Of course he did. But it was more like a slight bump than any type of rocketship growth. Sorry to disappoint you.
So yes, Howard lost almost all of his fan base. At the insane-math end of things, assuming ALL of 3m new subs over the roughly 15 month period were due to Howard and nothing else -- he supposedly lost 70% of his fan base. But if you come back to planet earth and join reality like the ret of us ... you'll recognize that Sirius probably would have picked up half of that subscriber base on its own anyway .... which means Howard probably lost more like 85-90% of his fan base.
They're gone -- and gone for good. I predict that in 2 years his TV show will be gone, and then he'll drift into relative mediocrity like so many before him - Greaseman, Imus, etc.
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Bow to Howard, you assmunchers
He is doing great. Sirius is doing great.
His fans are thrilled.
His subscriptions are eclipsing the once very dominant XM.
The media keeps trying to put bad spin on the situation.
News flash retards: The same media groups that are afraid
of his satellite revolution own the other media outlets that are trashing his success.
The latest triumph of Stern will be undeniable,
as soon as the year end numbers are in.
You phonies won't be able to push your fake spin any longer.
Shit eating cocksuckers.
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losers who can't afford Sirius
Your life must be a real mess, if you are willing to listen to inferior entertainment,
clogged with hours of unbearable advertising,
simply because you're too poor or cheap to pay 40 cents a day.
You desperately miss Howard...
but instead of acknowledging that,
you bash him, to avoid facing the truth about yourself.
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Re: losers who can't afford Sirius
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If you miss Howard then simply break and get Sirius. It is well worth it for Howard's channels and all the other content that Sirius broadcasts.
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Blah, blah, blah.
Of course he brought a flood of new subscribers with him and they will continue to come and new fans will come as word spreads into markets never lucky enough to have him on the dial. People will choose Sirius when they buy new cars, more will come when his channels are streamed online, and yet more will come when Sirius portables become available and the bugs are worked out.
People have been down playing Howard his entire career and they have always been wrong.
We are four months into the move to Sirius, I'd like to check back with you in a year and see how things are. By the way how do you like your crow cooked?
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stern rules
http://www.forbes.com/2006/05/01/verizon-sirius-alcan-cx_mr_0501eyeonstocks.html?partner=yahooti x
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THE KING
The company closed out the quarter with 4.1 million subscribers. That's a 149% net improvement from where the company was a year ago, and it translated into a 193% surge in revenue to $126.7 million for the period ending in March.
The favorable momentum now has the company forecasting that it will close out the year with 6.2 million subscribers. Until this morning, the company's year-end target had been to hit only 6 million.
Even though shares are trading at a far cry from their December 2004 peak of $9.43, the fundamentals continue to improve for Sirius. Just as importantly, the company continues to close the subscriber gap with rival XM Satellite Radio (Nasdaq: XMSR). During the first quarter, Sirius landed 149% more subscribers than it had acquired in the same period last year, while XM managed to close out the same quarter with just a 5% subscriber increase
http://www.fool.com/news/mft/2006/mft06050217.htm?source=eptyholnk303100&logvisit=y& amp;npu=y&bounce=y&bounce2=y
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In your prediction you forgot to mention the fact that he will be doing great show and does not have to give a shit what happens outside of the Sirius realm. As long as Sirius begins to generate profit (which they definitely will if they keep playing their cards right) he is doing his job. He brought enough subscribers to pay for himself already (which is all he really needs to do). Undoubtedly, as the receivers become more standard in new cars and those new cars become used cars, with receivers, the listeners who heard and loved Howard on terrestrial radio will come back to the service with Howard.
3rd party hardware companies will produce more affordable hardware that is fixed to recieve both services and Sirius will be big. There may be room for both to exist but Sirius will surpass XM in 2008.
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NPR?
I'm embarrassed for you.
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Stern's been on a roll lately.
As for the Howard Stern the radio the show's been doing in the last few weeks iare some of the best shows they've ever done.
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O&A Suck
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http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001349679
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satelite radio
now i have two points.
1 - anyone who thinks that all of those 3 million listeners are listening to howard, is completely off his rocker. that assinine.
2 - anyone who thinks oprah and her fan base isn't going to drown out sirius, is also thinking un-clearly with peanut sized brain. i hate oprah, but am smart enough to know she has a much MUCH greater following than howard, o & a, or any other douche out there. oprah to xm will be a gold mine, and i would venture to say, probably put sirius into bankruptcy, or at least kill the fan base.
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The DEMON :
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XM Ratings and Sirius's Ratings
Interestingly enough, at least in the 'news to me' category, Sirius and XM count their subscriber numbers differently from each other. I was never aware of this, but I'm sure a bunch of you stock/investor geeks have been all over this already. For the rest of us who can barely spell "CFBE" it's sort of eye opening.
Apparently Legg Mason analyst Sean Butson was speculating that XM Satellite Radio has hit 5 Million subscribers this past weekend - basing his figures on "recent auto and retail trends." In his report, he said something verrrry curious that was also echo'd in last Wednesday's BoA Investment Conference.
Shall I quote?
Based on recent auto and retail trends, we believe XM is on pace to cross the 5M subscriber mark this weekend.
If the company counted subscribers when the car is delivered to the dealer (similar to Sirius) instead of when the car is sold, we believe XM would have nearly 5.5M subscribers due to the 400,000-500,000 XM-installed autos sitting on lots.
Importantly, if XM did adjust its subscriber count to match its competitor, this would reduce ARPU by about 7%-9% due to the fact that despite different subscriber recognition, Sirius and XM both recognize auto revenue when the car is sold. Churn would decline by a similar percentage.
So wait. Sirius counts a subscription when it's delivered to the dealership (essentially "sold" to the dealer), whereas XM counts a subscription when it's... activated (after the "trial" period?!). If you anyone has more info to add to this, I'd really be interested. It's hard to compare the subscriber numbers between the two when there's no standard for measurement.
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Re: XM Ratings and Sirius's Ratings
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Stern show rocks, and you all know it
He has always been, and always will be successful in what he sets out to do, which is probably what makes some people hate him too.
I for one, have SIRIUS because of Howard, and his loveable staff. but even aside from Howard, Sirius is a very worthwhile investment. It is the ultimate in entertainment, given all the other crap that is out there on TV. To all you bashers: Just get over it, lighten up a little. Whether you love him or hate him, Howard will make you laugh...guaranteed...EVERY DAY. How can you hate that??
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howard is dead
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Do some research
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Do some research
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ALL THE HOWARD HATING MORONS !!!!
Come on give Sirius 100 & 101 a try, Treat yourself.
Come back to where you belong.
Mike - Sternfanatic
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Howard Lost Listeners Because HE IS TALENTLESS
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Stern's Sirius numbers inflated
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I am one who purchased Sirius once Howard announced his move - that was a year before he actually moved.
Since that time Howard has deemed himself to have a sort of judicial independence whereas he couldn't care what he says and whether or not some of his personal politics should be kept in check - granted Sterns politics were much different prior to his move - or so he seemed to make it.
Robin still gives nothing to the program other than her annoying laughs.
*Poof* - there went my five Sirius subscription.
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next.
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stern sucks
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megaupoad downloading
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It's a shame that Howard's legacy will tarnished by the last move of his career which was made out of pure greed.
I, along with many other fans will be canceling Sirius for good on March 11 when the price effect takes effect. Mel lied about the price increase, and for me it was the last straw.
Screw Howard, Mel, and Sirius.
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The Stern Show Sucks !!
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Is that thar Stern feller still yapp'n on Radio?
But, this here Stern feller, he make a big deal out of it - dern't never knowed why.
When that boy Stern poked fun at retards and niggers, and was helpin out thar KKK, he was real funny.
Now he ain't nothin but a Jew suck'n up whatever money he can git his hands on from that thar pay-fer-fools radio.
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Give up the Ghost, Howard
Stern was still funny thru 1999.
But then he violated the "Fourth Wall".
The Howard Stern "character" he pretended to be, middle-class, harried, husband/father, at war with the establishment, gave way to aging, super wealthy,
Manhattan playboy,
who's "battles" with the FCC seemed tiresome and phony.
I guess when you sleep with young models you become unfunny.
The Stern post-1999:
1. Accounts of his evenings at NuBar and Le Cerq
2. "Hello honey, hello snukums" love-ins with that insipid girlfriend.
3. "Discussions" of Reality TV and his bulldog.
4. Artie complaining he "lost money bettin' on da Mets".
5. And of course, Robin's cackle, and I'm beginning to doubt she's even in the studio, I think it's pre-recorded.
Surely, there is not enough real humor on the show for Robing to giggle at.
The last nail in the already sealed coffing was the move to satellite.
The moment Howard said "Fuck",
he could no longer claim irreverance.
I came to realize the bleeps on free radio were funnier than expletives.
I never paid for Howard on Sirius,
but forced myself recently to listen to
some audio clips on YouTube.
Let me tell you, the Z Morning Zoos Howard used to lacerate had more stupid energy than Stern's snorefest.
There is no rationale,
no artistic justification for Stern to continue.
Howard, you're embarrasing yourself,
go away.
Advice from a former huge fan.
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