The Tangled Web Of Yahoo's Adware Partners
from the this-again? dept
This isn't the first time the issue has been brought up, but we keep seeing stories concerning Yahoo's relationship to adware vendors. In the past, most of the associations have been with Claria, where Yahoo has been mostly (though not entirely) open about the relationship. However, now, people are pointing out that recently sued adware firm Direct Revenue gets an awful lot of revenue from Yahoo. Yahoo responds by noting that they had no direct relationship with Direct Revenue at all -- which demonstrates just how convoluted these deals are. There are always some sort of middlemen involved, who broker the deals between the ad network and the adware, allowing the ad network (and the advertisers) to claim ignorance. Of course, the real question is whether it's legitimate ignorance, or if it's a "don't ask, don't tell" sort of situation, where they purposely go out of their way to not find out what's going on. From a PR standpoint, it still looks bad, and gives you the sense that a company like Yahoo should be doing more to understand where its ads really are appearing.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Toolbars
[ link to this | view in chronology ]
legitimate ignorance and dont ask dont tell are essentially the same thing.
usually anyone that buys advertising needs/ wants to know when and where it will take place and yahoo is no exception.
[ link to this | view in chronology ]
Hypocritical Business Practices?
[ link to this | view in chronology ]
somebody is going told you so
have you ever tried installing yahoo?
the hoops you have to jump through to do it and how many times when you install something else do you get asked to install yahoo toolbar ? I always do custom installs so I know when yahoo is trying to give me their toolbar with something else that I want
[ link to this | view in chronology ]
Toolbars
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Yahoo!
[ link to this | view in chronology ]
Re: Yahoo!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
Google toolbar, I trust, I simply find useless, what with Firefox's integration of google search. Yahoo's is both useless AND blatantly spyware. (Or does Google's track and report usage as well?)
[ link to this | view in chronology ]
Google Toolbar
[ link to this | view in chronology ]
Spy On us some more jerks
[ link to this | view in chronology ]
The difference is...
[ link to this | view in chronology ]
yahoo sucks
I find it funny how they got rid of user rooms to " protect the children" Then they go on a full bore support for porn bots to hijack their rooms and harass legitimate users. Eventually their foolish way of practicing business will lead to their downfall. They have ZERO customer support. When you email them with a question you get a automated message about how they care, etc, etc.
I once had an account hijacked, and they offerend no support whatsoever. They kept asking me for a stupid codeword, without understanding, the asshole who jacked my account changed it. IDIOTS.
Id love to see the CEO of yahoo dragged out in handcuffs for his criminal misdeeds with yahoo messenger, and the Artificially Unintelligent cesspool their chatrooms have become.
Yahoo messenger also dumps adware onto your harddrive. Dont believe me? Run messenger, and then check your local settings, notice alot of ads. Myspace messenger does the same thing. Im sick of companies using these dirty tricks, and even installing software WITHOUT your consent on your hard drive. Fuck these companies right in their collective asses.
[ link to this | view in chronology ]