Agencies Say Actor Royalties Threaten New-Media Ads
from the spuds-mackenzie-never-complained-like-this dept
The Wall Street Journal's got a page-one feature talking about how the online ad market is looking up, thanks to increased interest from consumer-goods companies whose spending drives the advertising business. But buried inside is a story talking about a downside of new-media ads: the increased royalty payments ad agencies have to pay actors. Deals with unions see actors get residuals every time an ad they're in runs, and with the growth of ad slots on on devices like iPods and mobile phones, or in online video, agencies say they simply can't afford to keep paying on the same scale. All this is happening amidst the backdrop of an expiring collective-bargaining agreement between the agencies and the actors' unions, so there's some pre-negotiation posturing going on here. But it's from both sides -- the unions saying the agencies are just being greedy, with one actor complaining he could make more bartending than he does acting in commercials (no word on how good an actor he is, or how often he works, of course). In any case, it sounds like the marginal costs of new-media ads could pose a threat to them -- whether it's simply a threat to ad-agency margins or something more is anybody's guess.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Actors and bartenders
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Bartending...
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What's the difference?
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Re:
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Unions and patents. Two great legal ways to extort money.
We're just lucky there isn't a patentholders union. Those guys would make the mob look like Carmelite nuns.
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Its official
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Actors Are Whiners...
If they can't get work, how is that my problem?
And do they really think they're going to get paid for each Web banner impression that they appear on?
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why the actor bashing
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