Steve Jobs Wasn't Lying When He Said $1 Per Song Price Would Stay
from the don't-mess-with-Jobs dept
It's the story that just won't die. Two years ago, the record labels started making noises about how they wanted variable pricing for songs on iTunes. Steve Jobs immediately made it clear that Apple wasn't interested. A year ago, the same story popped up and again, Apple said it was news to them. Last summer, the labels started saying it again, leading to Steve Jobs to flat out call them "greedy." Meanwhile, many of us were wondering how these statements weren't the equivalent of price fixing. Just a few years ago, the labels all got in trouble for telling retailers how much CDs should cost -- which is illegal price fixing. It appears the labels (even post-fine) don't seem to get this. They also don't seem to get that Steve Jobs is serious about keeping the price at a dollar. Just as the original iTunes contracts are set to expire, the labels who were all confident that Jobs would back down and allow variable pricing are suddenly discovering he's not budging at all. In fact, they're finally starting to recognize that for all their bluster, Steve Jobs is the one who has the power in this relationship -- as none seem willing to actually pull their songs off of iTunes. Of course, some of the execs continue to be totally clueless. The article quotes one unnamed music exec who is upset that the labels didn't "stand up to Jobs." He then says: "Where in life does the retailer set the price of the content?" Isn't that exactly what the lawsuit and the fine in 2002 were all about? The labels can wholesale their music at whatever price they want -- and then Apple (the retailer) can do whatever it wants in response -- just as record stores get to set the retail price for the CDs they sell. If the labels are so upset, then why don't they set their own variable pricing and see what Apple does in response?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Go Steve!!!
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Re: Go Steve!!!
The variable cost to the labels is practically zero since they don't need to manufacture nor distribute anything. From a per-unit perspective, for the record labels, this has to be more profitable than selling CD's via retailers.
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Where in life...
Walmart
The same music companies complain all the time about Walmart telling them what they can sell, how they can package it, and how they can price it. But... they keep on stocking the shelves.
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I'd love to see what Apple does in response...
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Go Steve!
I think I'll download something off of iTunes right now just to spite the labels.
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iPod
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iPod
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Nothing New
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It may be slightly dubious but I'll stick with allofmp3.com for now - prices approx. 5 - 20 cents per song....
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allofmp3.com
Gotta love loopholes, especially when they are sticking it to the big media corporations.
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Re:
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Greedy, Evil, Clueless
Congratulations to the *AA's for each scoring a triple play.
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Heh
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Re:
I stopped buying itunes because of DRM.
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Now get on the subscription bandwagon, Steve!
And I've also come to realize that $10-15/month is a reasonable price to pay for unlimited downloads, like you can get from Napster, Yahoo, etc. Wish iTunes would offer something similar! It's the only thing keeping me from buying an iPod!
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What's ironic about the whole thing is how hard it is to find current Apple products at prices any lower than the direct-from-Apple ones.
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I disagree...
Somebody's making out like a bandit here; it ain't Apple, and it ain't the artist.
I'm voting with my purchasing dollars, which mostly go to used and cut-price (
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Oops...
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Am I wrong?
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Clueless is the Perfect Word
What are we - ten years into the internet revolution and these people still don't get it?
They're not in charge any more. The days of the record labels controlling which music and artists get what distribution are over.
Stifle, already.
MjM
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fuck jobs AND the RIAA.
allofmp3.com and lala.com
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milking a dead cow
When the dust clears, there won't be record companies or record company execs. These guys are simply trying to squeeze the last drops of money out of the system. They'll keep suing customers (which they figure they are going to loose, anyway) until it stops working. Then they'll sue the artists (who are jumping ship like rats from a doomed ship). Heck, they'll probably sue Walmart before the show is over.
That's the real problem. For them, the show is ALMOST over. It's sad to see 'em thrash around like that.
If the RIAA was a horse, I'd shoot it.
Just my 2 cents, wait 20 years and see if I was right.
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