CBS Syndicates Stern's Satellite Rivals
from the shock-jockeying dept
Perhaps it took Howard Stern jumping to satellite radio for it to get CBS Radio's attention. The terrestrial broadcaster has decided to syndicate Stern rivals Opie and Anthony's show from XM, and will broadcast a three-hour segment of it in seven markets. It's an interesting move, not just because it's the first time a terrestrial broadcaster has bought content from a satellite one, but also because the three-hour CBS show will be a censored version of the XM show. Apparently Opie and Anthony will be free to plug XM on the show, so it could help drive some listeners to the satellite service. This deal almost seems like a slap at Stern from CBS, not just because they've hired a big rival, but also because CBS is suing Stern for shilling for Sirius while he was still on their network and not disclosing a stock-incentive deal he was paid after Sirius passed a new-subscriber benchmark at the end of 2005. More likely, though, they're just trying to grab some of Stern's missing listeners, since their experiment with the likes of stalwarts like David Lee Roth doesn't seem to have worked out too well.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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If you think this business move is a slap...
/me sits back and waits for the howard stern trolls to see this thread
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Re: If you think this business move is a slap...
OK, I see this thread and here's my comment.
You're an idiot.
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Good for CBS, bad for XM.
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just like david lee roth did. because cbs is out of touch and not willing to give something a chance.
do you think fans of stern who will listen to this new dopie and lapdog show will put up with them bashing him? no.
this is really dumb move IMHO. XM is giving away exclusive content and CBS has clearly no idea what to do with sterns absence.
everyone continues to play catch up to howard sterns pace.....
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Re: it will fail
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it will fail
It smells of desparation from both XM and CBS.
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Re: it will fail
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neverender: what exactly is howard sterns pace? O&A already has a bigger audience on XM then howard does on sirius, and now they are nationally syndicated and allowed to plug XM all day long on the air. how is this bad?
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Howard missed the boat
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And I agree Howard was funny a long time ago. You need to know when to punch out Maverick.
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how will it affect XM listeners
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Re: how will it affect XM listeners
http://www.fmqb.com/Article.asp?id=206195
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Big mistake for XM and CBS
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where is the link to your stats on this:
"O&A already has a bigger audience on XM then howard does on sirius"
or we just making up stats these days?
how about this one:
sirius signed up 3 million subscribers since Jan.
also, sirius just passed XM in monthly webpage views.
dont worry, ill come find you to rub it in when CBS cans O&A for either low ratings or FCC fines.
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Re:
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O&A party ROCK!
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Neverender is clueless
Let's be honest here. They may have gotten 1-1.5 million since Jan. Of those 1.5 million(tops), how many signed up just for stern? I would say maybe 10-15% of them. So that's 150,000 tops. Not that many people when you think about it huh? Nothing close to the 15 million that used to listen to stern on free radio.
If stern is so great why did only a tiny portion of his audience follow him to sat. radio? I even heard Howie complaining about how all of you are too cheap to buy sirius. Nice strategy Howie...
This is a awesome move for XM. They must be getting a whole bunch of money, as well as free advertising on some of the largest radio stations in some of the biggest cities. Who knows, when the contract is up, XM might not renew and people will go to XM to find the boys again.
Don't be mad Howie is getting raped all over the place, he is a has-been and the fact that you are being super defensive about it is proof that you know it in your heart.
take your sirius flush it down the toilet and ..... (you boys know the rest)
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1. How is this a good move for XM? They are losing exclusivity on one of their supposed gems. The entire sales pitch for sattelite radio is exclusinve content. No way they are getting enough money to cover this. XM shareholders will have heads rolling with this move.
2. This move is not a slap at Stern, it's a desperate ploy admitting defeat. The f'd up letting Stern go, they f'd up with his replacements, might as well go for strike 3 by admitting...
3. Their lawsuit against Stern is complete bs. They are now going to allow O&A to do explicitly (plug XM) what they allowed Stern to do implicitly (plug Sirius). How bad do you think their radio division is doing for them to eat crow like this? Sounds like Hollander's (and Moonves) back and job are against the wall.
Think about how they screwed up the most profitable radio gig in history. Think about how they went about deciding on Stern's replacements. Do any of you have an idea of how much audience walked away when Howard did? Ratings show that Roth kept less than 10% of Stern's audience, do you know how impossible that is? I think with people too lazy/stupid to change the station he would have been able to keep more than that, but no.
Bad moves by bad executives. This is a lose-lose deal for XM and CBS.
As for current ratings, there is not an advertiser alive who thinks more people listen to O&A instead of Stern, to suggest that is beyond laughable.
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break out the calculator
Did ya SJG? Did you really?
Please, wake up son. sirius has what 4 million, xm has over 6.5 million. That gives O&A a good shot at having many many more listeners that Stern...
Don't be mad that stern is playing second fiddle...just get used to it.
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People saying its a bad move because people can get the same thing for free now obviously didn't do much research. There is still 2 extra hours AND its uncensored the whole time. The things they got away with on public radio, while not as good as XM stuff, was still pretty darn good. Granted, they will tone it down a little because some subjects just can't be discussed, but knowing O&A, they'll push it to the limits. Stern may have been the first shock jock, but that doesn't mean everybody who is nowadays is ripping him off. He's old and bitchy these days and completely full of himself. O&A actually include listeners as much as possible. They connect with them on a level Stern doesn't. Stern thinks he's above his listeners, whereas O&A does not. They're also much more creative then Stern these days as well. Stern is just riding on reputation and not trying anymore.
Stern fans are morons for the most part when they think that nobody can be better him simply because he's Stern. O&A offers just as much entertainment as Stern these days. They're much more in sync with their listeners. At this point, i'd say O&A is arguably (keyword) better than Stern. That's better than people on the other side of this debate saying "O&A can't stand a chance against Stern." Whenever you ask those kind of people why, they just respond with bull like "every person who now signs up for sirius, its because of stern." they may not word it that way, but thats what is implied when you give the stat "3 million people have joined since january and are therefore stern listeners." i wonder what kind of numbers we'd get if we count how many people joined xm since o&a went there.
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http://www.newsday.com/features/printedition/ny-f4697009apr11,0,3468920.story?coll=ny-features-pri nt
XM has over 6.5 million subscribers, 9 million by the end of the year.
Sirius has over 4 million subscribers, 6 million by the end of the year.
oh, sorry, i forgot, we are using website hits, not real numbers!
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Hoo Hoo
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huh?
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Sirius has over 4 million subscribers, 6 million by the end of the year. "
Dan, when XM barely makes it to 8 million by the end of the year and their stock is at $10 please remember to come back here and apologize. I'll give you my personal email if you want to send me a formal apology.
If you saw the first quarter subs you would realize that there is now way in hell XM can get to 9 million this year. Impossible without some major "Howard-like" attraction. Got any ideas, I'm sure XM is all ears.
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To all of you
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The End of the Stern Era
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1. Because we're getting more O&A every day, including an uncensored feed of the first 3 hours.
2. Because 202 isn't the only channel on XM.
3. Because not everybody lives in the 7 cities where O&A is on Free FM.
4. Because we don't parrot everything Stern says.
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Do you even know sirius stock is hovering at 5 bucks while xm is around 23.
Xm stock is projected to increase by 30% while sirius is projected to increase by 8%...check it out moron. Do some reading for facts instead of making them up.
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retard
wow shows you the stupidity of some O&A fans/zombies.
SIRI Market Cap: 6.76B
XMSR Market Cap: 5.73B
stock price means shit asshole. funny how a company with alot less customers is worth a billion more? seems people have a bit more confidence in SIRI huh?
i love O&A, but they need to get over the stern effect, i cannot listen when they spend 30 minutes an hour talking about stern.
at least finally in 6-12 months we will have closure one way or another when the rating come out of arbitron
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Poor Hoo Hoo
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