Verizon Finally Realizes That This VoIP Stuff Is Important
from the price-war-time dept
The telcos, for somewhat obvious reasons, have been pretty slow to embrace VoIP. It's a direct competitor to their cash cow landline business -- and no matter how much they realize it's eating away at their core, it's tough for them to cannibalize their own products. Even if some people agree, it's always likely to meet some internal political resistance. That's why, when Verizon first launched VoIP a couple years ago, they made sure it was noticeably more expensive than other VoIP providers and just a bit below their existing landline service. That's how you pretend you're recognizing the future, without actually embracing it. Not surprisingly, people couldn't figure out why they'd want Verizon VoIP at $40/month when Vonage and others were charging around $25 for the same thing, so eventually Verizon lowered the price to slightly more competitive rates. However, again, when you're cannibalizing your own cash cow, tiptoeing into the waters generally means no one will pay attention to you, and you'll still lose business to the new upstarts. Not surprisingly, that's exactly what happened. Verizon got all of about 50,000 VoIP subscribers, while losing an astounding 3 million landline subscribers. At some point, a company has to wake up and realize the strategy isn't working. It looks like today is the day for Verizon. They've cut the price of their VoiceWing VoIP offering, making it a few pennies a month cheaper than Vonage and plan to kick off a strong advertising campaign. Many expect that AT&T, who briefly made a big push for their own CallVantage VoIP offering, will follow suit. Still, a price war alone doesn't seem likely to help anyone in the long run. The real focus should be on offering more than just a standard phone line replacement service. And, of course, Verizon's slow rollout of naked DSL hasn't helped matters either. People signing up for their VoiceWing service probably don't want a bundled landline as well. The good news is that there are increasing reports that Verizon really is starting to roll out real naked DSL as well (after faking it for a while). Hopefully the competition will finally drive some of these companies to recognize that, while they need to be price competitive, the real value in VoIP will be what it can do that traditional land lines cannot.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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I should have started a VoIP company
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Price War
Most telcos are still catching up from LD price cutting from $0.40/minute to unlimited bundles. Steering into new cash flow sources will take these ships some time to align with.
Service and captial investment will suffer in the meantime...
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First Posting...
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Verizon, naked DSL and VOIP
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reboot
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Re: reboot
maybe you should call verizon tech support and have them swap out your modem...
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DSL is just another service you sell when you sell a landline.
No, really...
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Re:
No, really....
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Powering it off or resetting it fixes the problem. Is your's a Westell by any chance? Mine hadn't done it for about 2-3 months and then it did it twice in 2 days.
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CABLE makes 800,000 VOIP sales calls per day
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Landline
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"But I think there is something to be said about a Landlines security. So until my calls are completely secured over the internet I am keeping a landline with a corded phone around if only with only dial-tone and no bells and wistles like Caller ID or Call Waiting"
Yep. Verizon Freedom Value includes local, regional and 50 state long distance for a 24/7 flat rate of $29.95/mo. A hell of a lot better than a crappy VoIP connection.
Add Home Voice Mail, Caller ID, Call Waiting for another $10.00. Works for me.
Hey, Verizon. How about a no-frills $30 cell plan that just includes phone calls? I don't need no stinkin downloads...
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$40/mo ?
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Re: $40/mo ?
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$40/month
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