Advertisers Hit Fast Forward On Move Away From Typical TV Ads
from the brought-to-you-by... dept
The "upfronts" for the fall television season -- when broadcasters preview their schedules and marketers buy the bulk of their ad time -- begin next week, and it's already obvious that the dynamics of the TV ad market are changing. Not only are advertisers holding back money to spend on new-media ads, broadcasters are also diversifying what they have to sell through multiplatform offerings, like broadband video, podcasts, mobile content and more. Advertisers seem to be leading the way -- with their spending -- away from the traditional 30-second TV ad as the cornerstone of the TV market by trying new formats to adapt to people's changing viewing habits. Part of this change requires them to understand that advertising needs to be compelling content on its own, which is the thinking behind a new offering from TiVo that lets users call up advertising content from companies and products in which they're interested. These aren't ads per se: a couple of examples are cooking videos from a food company, or a Penn and Teller skit with a particular car shown in the background. The other part of the change requires new business models to deliver content in a format viewers want, while figuring out how to pay for it. To that end, Warner Bros. has said that local stations that syndicate one of its shows will also get the rights to stream it online in exchange for a split of the ad revenues the episodes generate. While there are plenty of nits to pick with the plan -- only five episodes at a time, no downloads and so on -- at least they're making some progress. But with advertisers' interest in new-media ads that give them better and more measurable returns than the normal network TV commercial growing, things might start moving quite a bit faster. So while many of these early moves are little more than experiments, broadcasters and advertisers will eventually figure out what works and find quite a bit of that "lost" revenue.
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Anyway, while I think its great that people are starting to change with the times, I just wonder how long it will take for them to realize that it's already too late. I, for one, almost never watch t.v. If it weren't for football, then I would watch nothing.
What I would like them to see, is that, offering to people, a product, is a cost. My business costs me money to run. And you have to spend money to make money, you have to offer something of value. Commercials are of no value to me, and therefore, I don't watch them.
If you want to cut down your costs, to affect your profit margin, start at the top. Hundreds of millions are spent to try and hook people on the commercials, but how much could be saved, as well?
Well, thats just my opinion, and I would like to see if anyone felt the same, different, or indifferent.
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by anonymous coward
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Between that and the ridiculous ads at movies that you've already paid for I'd say there's a lot of room to improve...
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Re:
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Re: annoying commercials
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Re: dam commercials
i took a years marketing and business will rip you off ANY way they can.ex-sunday x 3,phones are ringing off the hook,first 30 calls get special offer,call now operaters standing by-ya ya ya bs
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Love those commercials
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long story short, NETWORK BROADCASTING STATIONS!
why don't we crank up the volume for the feature content and turn it down for ALL comercials?! why do i pay $60/month? for comercials? for exclucive customer service and a free DVR for new customers and nothing for ME the customer who has been loyaly dishing out money by the pound to you without so much as a 'hey, how about a new remot control for that worn out one you've got there thats missing your 'mute' button?' sheash, i'm about ready to cancel my plan and sign up again so i can get a free DVR with 4 receiver and free installation. wanna know how much that would cost me if i did'nt cancel first??? hundreds. many many hundreds.
oh, i was wondering, whats the monthly subscription charge for have a DVR all about anyhow? $5/month for a box that works like a souped up VCR? i don't get it. please explaine it to me.
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Context
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Volume of tv commercials
It because advertisers know that people get up and walk away from the tv when commercials are on.
The fix snacks, go to the bathroom, talk, let the dog out....etc...
It is a last sitch effort to get their product concept into your head.
Don't forget the subliminals in audio also.
Do you think these people pay all this money without knowing they are going to get a return?
No they don't. All of these decisions are planned and even the failed advertsing promos cause some buzz.
These companies don't care that you don't like their commercials....... they already know that with the psych tricks used in advertising that a certain percentage of people are going to be imprinted one way or another.
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Re: Volume of tv commercials
yip the new fad seems to be anything loud
americans go for doorbells,ringing phones,sirens
they are called attention getters and because of you they work so on goes americas love affair with the electronic device.we cant stand silence anymore.
phones ,mp3 players,personal assistants,bluetooth enabled,gameboy,psp,portable dvd player,cd player,
jeeeeez ever hear a bird chirp anymore.....think....
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Re: Volume of tv commercials
yip the new fad seems to be anything loud
americans go for doorbells,ringing phones,sirens
they are called attention getters and because of you they work so on goes americas love affair with the electronic device.we cant stand silence anymore.
phones ,mp3 players,personal assistants,bluetooth enabled,gameboy,psp,portable dvd player,cd player,
jeeeeez ever hear a bird chirp anymore.....think....
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Ads Chaning With The Times
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Gee, I didn't just date m'self, now did I?
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Boo Ya!
In 2008 vote Gore!!!!!
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Re: Boo Ya!
Anyways, I'm glad to see them shifting markets, but still annoyed by irrelevent commercials before certian podcasts.
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a la carte programming
Then for an additional 10.99 you can have acess to the archive of a certain number of previous seasons of the shows that you have selected for your package. If you want to watch a new show, you can for say .99 cents then you can go nto your package preferences and add it on later if you want to watch them all. They would be available for say a month when you are due for your next payment. See, we get our programming, and the content providers get their profit, and there need be no advertisers involved.
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TV Commercials
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Love those commercials
But enough of the problem...what about the solution? I do like the idea of picking a bundle of shows and not having a ton of channels shoved down my throught just because I want one certain channel that happens to come with a bunch of crap I don't want....That would be nice. How could we make that type of programming happen if consumers really want it?
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Obnoxious pinheads.......!
I'm thinking of suing for the mental and physical stresses that they incur to me incessantly throughout the day. In fact, we should all sue irregardless of the chances of winning the cases... Perhaps lost revenue in the courts may deter their greedy, piggy little fingers! The almighty dollar is the only thing they care about - They certainly don't give a damn about us...
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