Yes, SGI Still Exists, But Maybe Not For Long
from the try,-try-again dept
How quickly things change. It wasn't that long ago that SGI was considered one of the hottest firms in the Valley. Getting a job at SGI was considered something similar to getting a job at Google today. And then... SGI seemed to fall off a cliff. In a matter of just a few years, as the internet became popular, SGI's strategy seemed to be focused in absolutely the wrong direction -- on "big" computing projects. The company spent a lot of time in the mid- to late-90's trying to become known as the computing choice for big Hollywood movie effects -- just as the real revolution was happening at the low end. Over the last seven or eight years, the company has continually announced new strategies and new plans, but they've been accompanied by increasing layoffs and decreasing relevance. Last year, when SGI was delisted, we noted how many had pretty much forgotten its existence, and that's obviously still true today as the company has filed for Chapter 11 bankruptcy protection. Like most Chapter 11 filers, the company claims it's going to try to reorganize and emerge from bankruptcy... but the company has a much longer path to become relevant again.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
The TWA of the Valley
[ link to this | view in thread ]
wow, they made such cool looking computers
i remember when a company i worked for dropped $1.5 mil on 25 brand new octane workstations in 1999 because the sales rep got us in the IT department tickets for the opening of star wars episode1 when people were camping out for weeks to get tickets.
they were up against sun and ibm and swayed the deal with $100 worth of movie tickets.
you should never put a bunch of geeks in charge of that much money.
[ link to this | view in thread ]
They lost direction and focus
I could turn that place around if given a chance. Who knows, maybe someone over there will read this and give me a call and set up a meeting. Stranger things have happened.
I have room in my schedule for them as I love SGI computers, their potential, and where they were going. It's time for a resurrection in Silicon Graphics and I am just the man to do it.
Michael Murdock, CEO
DocMurdock.com
(former Apple CEO Candidate 1997)
[ link to this | view in thread ]
End of an era
SGI is one of the few computer companies that actually invested time and money developing custom PC solutions. Like Apple, I think if they could realize a potential to develop high end PC based workstations, combining well designed enclosures using off-the-shelf PC components (ala Macintels!) then SGI could potentially remain solvent by making high end gaming rigs as well as continue to cater to graphics, video and scientific workstations.
The worst that could happen to SGI nos is that Dell or HP buys them out. It will water down their technology, but at least if some of SGI's innovation trickles into the average PC workstation or server, then it will not be a total loss.
The best case senario, ideally, is for Apple to be looking to aquire SGI to get their talent pool integrated into Apple. Think of Apple developing a line of high end graphics/3D workstations that can be field tested by Pixar!!!!
[ link to this | view in thread ]
Re: They lost direction and focus
[ link to this | view in thread ]
I remember when my "PC" outperformed my school's SGI "workstations" (in Alias/Wavefront)
What a joke.
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Innovation and the Power of change.
SGI should leverage their broad understanding of graphic systems, data mining and supercomputing with lower level consumer based products. A potential alliance with ATI or NVIDIA would not necessarily heed poor results, but it might undermine their potential if it came in the shape of an acquisition. Perhaps simply an agreement do work through some joint venture would be a good building block. They should simultaneously attack the small-medium sized business sectors with a new line of powerful system designed to be more economically friendly. If they could come down in price point, many originations would simply pay for their hardware’s reputation. Combined with an alternate open source OS offering such as BSD or Linux, they might actually have a very tangible piece of hardware which would sell quite effectively. This should be construed as in addition to their existing market presence in the scientific and super computing sectors.
I for one would like to see them turn things around.
Chris
[ link to this | view in thread ]
Re: End of an era
Jon Rubenstein went on to create the G5 desktops and XServe servers at Apple. SGI files for Chapter 11... it's the normal course of events and the evolution of technology.
[ link to this | view in thread ]
Re: They lost direction and focus
You have been in computing as long as Jobs and Wozniak were when they created Apple 1 for a selling price of $666... some 30 years ago. I do not think they know you though.
You have been in computing when Bill Gates and Paul Allen wrote the first computing language... some 30 years ago, which is a form of BASIC designed for the Altair. Gates later drops out of Harvard and founds Microsoft with Allen. They do not mention working with you on that.
Being you're an expert with experience beginning in 1975, I did not see your name on any of the founders pages so apparently you're suggesting/hinting that you developed some sort of computing hardware or software and were overlooked by history? Maybe you consulted with Al Gore when you two invented the internet. Maybe you consulted with the government and universities to do a global name change from Arpanet, to Internet, to help out with their marketing efforts. [big cheesy grin]
I did some checking on docmurdock.com and I'd like to point out some things you might want to take care of before you fix SGI. Apparently in your expertise of helping folks build up and design web companies, you have not heard of grammar check or spell check which are included with almost any modern day HTML processing program even on a MAC. I hope you do some sort of check before modifying their livelihoods and websites with keywords, ad-words, or any other words for that matter as their wealth depends on your accuracy especially when dealing with search engine results which is your chosen profession. See below:
http://docmurdock.blogspot.com/
I sat down and thought would [who instead of would possibly?] would [would 2nd time] I like to work with at this place called IBI and put them into one place where people can find them and I wanted to ensure that the right people made it in that come from a place of integrity and are interested in your success in business.
Run on sentence too I'm afraid.
http://docmurdock.com/
In the upper right hand side of your Z pattern, you're missing the email address contact. Green Font on gray background is not easy to read either.
http://docmurdock.com/articles.htm
KEYWORDS -
Select about 22 words/phrases that desc[r]ibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.
http://docmurdock.com/about.htm
We're adept at positi[i]oning your company on the web in front of your ideal marketplace so that they have the opportunity to use your products or services.
Our vision for the future of our company and that of the world of tech[n]ology is one that's under wraps for the moment.
http://docmurdock.com/resources.htm
Click here to learn more about
human resou[r]ce software.
http://docmurdock.com/spotlight.htm
But when you're talking about someone's business or lively[i not y]hood and making money on the Internet it's difficult to not get passionate at times about it.
[ link to this | view in thread ]
http://www.cnn.com/TECH/9801/01/apple.oracle.reut/index.html
It would appear that he put himself forth as a CEO candidate, and Larry Ellison and Steve Jobs jokingly sent him an email pretending to offer him the job... which is a bit cruel. But, still, it hardly means that he really was a "former Apple CEO candidate". Besides, who actually goes around proclaiming that?
[ link to this | view in thread ]
Netscape
And of course, Netscape is the spiritual ancestor of Google.
Amazing that SGI didn't even try to secure its flank in 3D graphics by buying out Alias. They could've perhaps morphed into a software company. Everyone knew that Moore's law was going to put the hurt on that company but Clark was the only one in power who did something about it - he bailed out.
[ link to this | view in thread ]
Re: Netscape
Anyway, maybe I misunderstand your post, but SGI buying out Alias? SGI bought Alias and Wavefront and formed Alias|Wavefront as a wholely owned subsidiary. They spun them off a few years ago. Not sure why they would want to buy back a company they just spun off.
SGI has always resisted being a software company, for good or bad. I guess it was smart of Jim Clark to leave his baby and head on to something new. But it's still sad. Maybe there was some course they could have taken that would have lead to a bright future ... I still say SGI could have also been nVidia but they had their heads up their asses, they were too snobby and didn't want to dip "down" into the low-end/home/video game market.
[ link to this | view in thread ]
Intel seduced its competitors to their destruction
1) convinced Compaq (after it bought DEC) to dump the Alpha and go along with the Itanium.
2) convinced HP to dump its PA-RISC offering in favour of the Itanium
3) convinced SGI to dump the MIPS in favour of the Itanium
When the Itanium turned out to be a dud the 3 companies, having burned their bridges behind themselves, had no option but to become mass-market assemblers/re-sellers for Intel. HP and Compaq/DEC were reduced to mere shadows of themselves and had to merge, and SGI has gone under. Thus, 3 potential strong competitors to Intel have disappeared from the chip manufacturing scene. *THAT is how to destroy ones competitors without anti-trust people catching on.
The major competitors left are IBM (Cell+Power) and AMD.
[ link to this | view in thread ]
Re: Re: Netscape
Another hard remember that I'm better off commenting anonymously on someone else's blog, than running my own.
[ link to this | view in thread ]
Re: Re: They lost direction and focus
As for your diagnosis of my blog and my business...you're right. My website is designed in the exact opposite of what I posted in my blog. Correct. However, if you were knowledgable about the web, search engine algorithms, and the fact that they change from time to time. It's called "adapting" to change.
I was challenged by someone who worked directly for Steve Jobs, to run against him. Was labeled in the press as one of the top 8 people in the world to be the next CEO of Apple, and my credentials were accepted into the candidates pool at the executive search firm conducting the search for the CEO. (there were only 8 candidates for the position including Steve. I was one of them, and I have the letter in my box of souvenirs from that time.
I did not want that job, but to run under false pretenses would not have forced Steve's hand.
I left a $110,000 a year position at PIXAR to do what I did. I subsequently lost more than $500,000.00 in consulting gigs when I was accused of an email prank that someone perpetrated by sending a list of salaries to all of PIXAR.
Could I turn around SGI? You bet. Will they offer? Heck no.
Fear is a great emotion, and it runs high in corporate America. It also runs high on boards where people with less guts then me, chastise me because that's all they know how to do. It's cool, that's your choice.
The truth is SGI has a lot of history and a lot of potential, and I can put together a team of people who could turn that operation around in 1 year or less. It's not just a statement. It's a fact, and you have no idea or possible way to comprehend the number of connections that I have in the industry, or the press and no knowledge of what I can do. I don't put it all on my website or blog.
I find your posting highly amusing. But the other side of this is, no matter how much of an english major you are, (or claim to be) they're more likely to call me because I step up to the plate and swing, vs. sit on the sidelines and jerk off.
Michael Murdock
[ link to this | view in thread ]
maybe some chinese/taiwanese brand will buy SGI soon?
[ link to this | view in thread ]