An eBay For Product Placement?
from the where-there's-a-will,-there's-as-marketplace dept
With so much concern from TV and advertising execs over the state of the traditional television commercial, many people have been suggesting that product placement will take up the slack. Already there's been an increase in product placement over the last few years -- and one company is now betting on such a product placement future. It's trying to set up a marketplace for buying and selling product placement deals. Of course, building a marketplace tends to only make sense when you're bringing together a lot of buyers and sellers who have trouble reaching each other otherwise. It's not clear if that fits in the product placement world -- where there really aren't that many TV shows where product placement is all that valuable, and most of the big advertisers who are likely to use such a strategy are fairly well known as well. We're also still waiting for the expected backlash against product placement, as actors and writers begin to wonder why they don't get their cut for working a can of Pepsi into the story line.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
The Sabotage Market
[ link to this | view in chronology ]
Marketing Gone Mad
I know that I avoid some products and services because their commercials are stupid, loud or obnoxious. You know- like that damned Earthlink commercial that they play over and over.
[ link to this | view in chronology ]
Won't we be distracted?
Think about it, not only will all these products be there, but the brand name or logo will be presented at optmical viewing angles. Never again will a pack of gum be seen lying on its side. No, it will magically be propped up against something... at least if an advertiser wants it to be recognizable.
Okay, call me an alarmist...
[ link to this | view in chronology ]
actors getting their cut..
[ link to this | view in chronology ]
Re: actors getting their cut..
What you need to do is insert to digitally the product at the last moment to target it. Example; Put a Pepsi logo on that can when you send it to my house (because google told you I'm a Coke drinker) and put a Coke logo on the can when the video get's delivered to my neighbor's house because google knows they're Pepsi drinkers. This is where IPTV can shine! This is where product placement will really pay off
[ link to this | view in chronology ]
I've been blogging "Brand Me" for years
[ link to this | view in chronology ]