Starbucks Can't Make Out Music Strategy Over The Noise From Milk Steamers
from the decaf-americano-with-extra-bob-dylan-please dept
Ever since Starbucks figured out that they were selling a fair number of CDs in its stores, the company has been working its "music strategy", with little success. It attracted a lot of attention when it began rolling out CD-burning kiosks to some of its stores, but as we suspected, they've been yanked from all but a few stores. Still, Starbucks isn't giving up on digital music, with a couple of ideas being mentioned: an in-store download service that works over existing WiFi hotspots, or "digital fill-up stations" where users can load MP3 players. One of the nice things about digital content is that it doesn't have to be distributed in a particular physical location, so the idea of having to go to a certain place to download songs, rather than doing it from home or some other convenient location, is a bizarre one. It's already failed once, in essence, with the CD-burning kiosks; it seems even less likely to succeed as a comptuter- or MP3 player-based service. Also, if a user's going to bother to bring their computer in to a Starbucks to download some music over WiFi, why wouldn't they just use iTunes, or whatever other download store they already use, and can access from outside the store?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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because...
Plus, if Starbucks is selling music cheaper within their hotspots - that might make it worth it. Use the saved pennies per song to pay for your frappachino.
"Buy this album and enjoy a mocha latte on us while your download finishes."
You could take this several places...
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Re: because...
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Lame
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Starbucks is trendy...
What Starbucks should do have some group say that downloading there is bad and is a threat to children everywhere. Then thanks to the Streisand Effect 'The Buck' will make billions and rule the world.
... wait too late...
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i think it could work
i think the key thing being sold here, or where value is really being added, is thorugh convenience.
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Outlets
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Outlets
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Re: Outlets
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SKRRRRRRRRWWWWOOOOOOOOOO
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Over Reaching
And in this case, it made news and early adopters loved the idea justifying the business plan.
But reality always challenges the best plan.
One year a retailer I worked for sold out early in the Christmas season of R/C cars. Everyone in HQ was estatic. The next year, we had R/C cars everywhere at all price points. SO many were drop shipped there was not enough room in the store for them - we literally tripped over them on the sales floor. And the inventory lasted until the following Christmas...
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Starbucks & music
When I go to Starbucks, and rifle through their little CD rack while waiting forever to just get a cup of coffee, I see all kinds of old Motown and soul compilations for $13-15 that can be bought at any Wal-Mart for $5.88 these days. Old Dylan albums, Stones crap - that stuff is everywhere for cheaper than what they try to sell it for. Don't fall into that 'impulse' buying, unless you're someone who actually likes over-paying for stuff.
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Starbucks & music
When I go to Starbucks, and rifle through their little CD rack while waiting forever to just get a cup of coffee, I see all kinds of old Motown and soul compilations for $13-15 that can be bought at any Wal-Mart for $5.88 these days. Old Dylan albums, Stones crap - that stuff is everywhere for cheaper than what they try to sell it for. Don't fall into that 'impulse' buying, unless you're someone who actually likes over-paying for stuff.
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download- CD - Wifi
Wifi should be free as well
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