Forget Due Diligence, Just See If You Can Pronounce It
from the what-passes-for-investing-these-days dept
It does often seem like people buy and sell stocks for reasons that have little to do with the fundamentals of what they're investing in -- but even with that in mind it's a bit surprising to hear that the ease of pronouncing the company's name or stock symbol can often lead to more investment in their stock. Basically, the report suggests, there's a psychological impact where people feel more comfortable buying stock when they can easily state the name. The impact is most noticeable right after an IPO -- which often seems to be the time when the least amount of rationality is used in making investment decisions. Perhaps the reason Vonage had such a weak IPO was that some people were confused over whether it was pronounced "voh-nage" or "vah-nage." Now we just need someone to start a mutual or hedge fund based on this tidbit of info.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Vonage, said like phone-age
I've seen this sort of thing happen with companies in the past, Nokia being the most noticable. (When I first did dealings with the company, I was working with nokia employees in switzerland, who were coming down to visit from finland, so I believe that they knew how to pronounce it)
Nokia was pronounced nok-ia with a long o. After I came back to the US in the mid 90s, the US presence was being referred to as no-kia.
the spelling all looks the same, but the emphasis going from the front to the back, and where the k was connected has always made the second way I learned seem to jump out as me as wrong.
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ownage
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Pronounce that.
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Re: Pronounce that.
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Re: Re: Pronounce that.
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Re: Pronounce that.
It's funny how substandard college education is in the U.S.
Speaking of which... It's "it's" not "its" and the word "substandard" is not spelled with a hyphen.
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Re: Re: Pronounce that.
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UK Vonage TV Ads
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Pownage
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Fromage?
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Pronounce it?
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RE: Pronounce it?
Yes, it does. However, they would readily buy stock from a company named "Worthless".
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