Rupert Murdoch Has Jumped The Shark

from the nice-work dept

It's hard to resist a title like that one. However, with Rupert Murdoch buying up any and every site he can find where the kids like to hang out, it appears that he's now, literally, purchased jumptheshark.com (for the three or four of you who don't get the reference, go here). Actually, it's TV Guide/Gemstar (partly owned by Murdoch) who decided to make the purchase, but with all the talk about how Rupert somehow has a deeper understanding of the internet than most of his peers, it's certainly worth asking if there will be a point at which Rupert has... well... jumped the shark.
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  1. identicon
    Justin, 22 Jun 2006 @ 11:29am

    Man, I sure love irony.

    link to this | view in thread ]

  2. identicon
    T., 22 Jun 2006 @ 11:35am

    Hmmm

    It's strange, it seems Murdoch hasn't come up with a viable profit model for these sites that he's buying. He's purchasing eyeballs but doesn't know what to do with them yet. Should be interesting to see what happens...

    link to this | view in thread ]

  3. identicon
    Mousky, 22 Jun 2006 @ 11:44am

    ???

    Anyone get the feeling that the Jumping the shark entry in Wikipedia is nothing more than a big advertisment for jumptheshark.com

    link to this | view in thread ]

  4. identicon
    Sean, 22 Jun 2006 @ 11:45am

    who say's he's not profiting

    Murdoch knows what he's doing. You think myspace makes him money, the advertising doesn't. But just think... he's sitting on top of the worlds best marketing tool. Instead of paying some ad firm to go figure out what kids want they all sign up and tell him. Now everything from his brands to every single show and ad on fox can be targeted by the information he gains from these sites.

    link to this | view in thread ]

  5. identicon
    anonymous coward, 22 Jun 2006 @ 11:52am

    1.) Buy eyeballs

    2.) ?????

    3.) Profit

    link to this | view in thread ]

  6. identicon
    Anonymous Coward, 22 Jun 2006 @ 12:14pm

    I predict that by this time next year, Murdock will get the Malachi Crunch.

    link to this | view in thread ]

  7. identicon
    Artie's Liver, 22 Jun 2006 @ 12:25pm

    This has nothing to do with Rupert

    It is simply the fact that Jon Hein is the man.

    link to this | view in thread ]

  8. identicon
    Rufus, 22 Jun 2006 @ 1:34pm

    Rupert adn Sharks

    I'm sure he just bought to stop any of his shows from being listed....

    link to this | view in thread ]

  9. identicon
    Anonymous Coward, 22 Jun 2006 @ 1:53pm

    He should take over china

    link to this | view in thread ]

  10. identicon
    Anonymous Coward, 22 Jun 2006 @ 1:54pm

    By this time next year...

    Rupert Murdoch will still have more money than all of us combined, regardless of any bad decisions he makes and won't be wasting time posting to the techdirt his infinate wisdom that everyone really cares about as we do. Hmmm.

    link to this | view in thread ]

  11. identicon
    concerned jurist, 22 Jun 2006 @ 2:18pm

    Re: By this time next year...

    infinite wisdom..

    link to this | view in thread ]

  12. identicon
    Anonymous Coward, 22 Jun 2006 @ 6:03pm

    "Now everything from his brands to every single show and ad on Fox can be targeted by the information he gains from these sites."

    You're not paying attention are you?

    link to this | view in thread ]


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