T (Mobile) For Two

SK Telecom, a carrier that is trying to expand into international markets with forays into China, Vietnam, Taiwan, and the USA, has adopted a new catch-all brand name for their South Korean mobile telecom services. They've chosen "T" because "T" represents Telecom, Technology, Top and Trust according to the company" (subsc. req.) Um, okay, maybe "T" represents all that, but that's probably what Deutsche Telekom was thinking when they chose "T" as the umbrella brand for all of their international mobile services, which makes SKT a copycat. Hey, maybe SKT is just doing this to get back at T-Mobile USA, who has been accused of roadblocking Helio, SKT's MVNO in the USA. With 25 other letters to choose from (and 24 more in Hangul), can't we just get along?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Anonymous Coward, 25 Jul 2006 @ 11:29am

    South Korean company....stealing?

    Wait a minute. You're saying that a South Korean company is stealing an idea from another company? That's completely unheard of!

    link to this | view in chronology ]

  • icon
    Derek Kerton (profile), 25 Jul 2006 @ 11:29am

    The RAZR-cat?

    Are you perchance referring to the RAZR knock-off: "Motorola announced today that it has reached agreement in a lawsuit filed in January against Korean manufacturer KBT Mobile Company, Ltd. for infringements of patents, trademarks and designs for the acclaimed Motorola RAZR mobile phone. With the settlement, KBT has agreed to discontinue all manufacturing and sales of RAZR look-alikes. Motorola had filed the lawsuit upon learning of KBT's attempts to sell RAZR look-alikes in Asia." - Telecoms Korea Or just in general? The Koreans are willing to make knock-offs, but I think that in general they do a pretty good job of creating new ideas, too. SK Telecom, for example, has an R&D department of over 500. I'd be surprised if Verizon Wireless had over 20. The Koreans actually aren't known for "stealing" ideas at all, in fact, we've often talked about how they have to constantly PAY for using foreign IP, and those payments are huge. ex: US$ 2.7 Billion to Qualcomm since 1997!! see: http://news.techdirt.com/news/wireless/article/4550 Are you possibly confusing South Korea with China?

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.