Syndicating Satellite To Terrestrial Pays Off, At Least A Little, For XM
from the across-the-airwaves dept
Back in April, XM caused a bit of a stir when it announced it would syndicate the show of shock jocks Opie and Anthony to a number of terrestrial stations, the first time such a thing had been done. The deal was met with plenty of skepticism, but because they hosts could plug XM on the air, and CBS was getting a shorter, censored version of the show, XM felt it could drive listeners to its satellite-based service -- and it looks like they were right. During the company's quarterly conference call, its CEO says the number of new subscribers saying they joined because of Opie and Anthony has doubled, while the show's terrestrial ratings are rising. Still, the effect may not be helping XM all that much overall, as it announced a quarterly loss and cut subscriber forecasts for the rest of the year.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Earth Radio dying
*Note* I know that last part might be a little hard to understand, I wasnt sure how I could make it any clearer.
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Re: Earth Radio dying
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Re: Re: Earth Radio dying
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CEO says the number of new subscribers saying they
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A transitional technology
Satellite radio is the same way. Whenever the country is blanketed in 100% always on high speed wireless internet service then the idea of transmitting from space and the cost of maintaining a fleet of satellites will be ludicrous. We'll tune our music like we visit web sites... by url. For a fee still of course...
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Re: A transitional technology
F O&A
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Re: A transitional technology
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Re: A transitional technology
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LOL
Funny cause stern did in fact start real syndication in radio and made it all possible..you should only have him to thank for it.
my problem with the financial reports filed it says "doubled" the people who said they signed up for O&A... double what? double 20? double 40?
fact that they only signed up 330k vs sirius 660k really tells me that the double might have just been a spin on something.
besides they have been on for over a year, i would think their sub impact is minimal now, so if they are signing up minimium after 1 year which is possible cause their fans are already there, then DOUBLE is prob not the blockbuster everyone thinks it is
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Re: LOL
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Hey, He needed the MO-neeee
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Re: Hey, He needed the MO-neeee
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Stickernerds is an idiot
second of all.. Hoo Hoo invented syndication on the radio??? are you retarded? there was other syndicated shows before that one-hit-wonder ass licker came around. He took Imus' show and added sex and a couple of good bits, got high ratings and they threw him on a bunch of stations. OOOO soo creative. That was 1987. Howard didn't invent controversy on the radio, dumbass.
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SIRIUS BABY! FTW!
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XM Subscribers
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Re: I think they should merge.
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But the number of those new subscribers was still just half the number of new Sirius subscribers.
Notice how the media jumps when a press agent calls the tune. XM is finished until it merges with Sirius.
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Xm v Sirius
When you sacrifice an ungodly amount of capital to bring personalities in something has to suffer - in this case it's their tech funds. XM has kept their contracts slimmer and more flexible so that they can continue to spend tons of cash on development of their tech - the Inno for example, more repeaters, better satellites, etc.
It also helps to have contracts with the federal government - the most brilliant move XM has made to date was leasing for 3-5 years a ton of bandwidth to the government for not just nation-wide emergency communications, but also allowing them to bounce those communications from other sats around the world.
Look, I'm not going on a tirade about Hoo-Hoo and the Boys. It boils down to tech and corporate flexibility - XM has it is and the Doggie doesn't.
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Re: Xm v Sirius
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EARTH RADIO..DEAD!
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EARTH RADIO..DEAD!
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