Who Are You And What Have You Done With The Real John Dvorak?
from the even-broken-clocks dept
We've been hard on John Dvorak in the past due to some of his uninsightful rants about technology. But we're not averse to giving credit where it's due. Writing about YouTube, Dvorak argues that many of the articles on it are missing the point. The YouTube phenomenon is not about its business model (or lack thereof), what it's going to sell for, how much it spends on bandwidth, or how it can prevent copyright infringement. Granted, all of those things may be interesting, but the interesting part of the story is YouTube created an extremely simple way for people to share video, which as it turned out, is something that people really like to do. Anyone in the industry focusing on something other than its appeal and ease of use is probably focusing on the wrong thing. If there's a minor reason to quibble with Dvorak's piece it's that he ascribes "pent up demand" as fueling YouTube's popularity. In reality, most people probably never thought about video sharing this way until they saw YouTube and realized how much they liked it. Obviously, YouTube has a lot of work cut out for it if it wants to be a sustainable business. But it's invisible business model isn't the lesson for other companies planning their internet strategies -- they should focus on the characteristics that have made YouTube so popular with users.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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YouTube Popularity
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Necessity
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Re: Necessity
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Re: Re: Necessity
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Re: Necessity
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Armageddon!
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What brad said
That doesn't mean there isn't the potential there to make a lot of money. They could probably institute "reasonable" limits for users (maybe not based on size but on the number of videos) and charge subscription prices for 'premium unlimited' accounts a la flikr or photobucket. There's also the option (and this seems to be where they're trying to go) of offering a service to feature promotional videos from companies, for the right price.
The question is still- can they get enough revenue from these models to cover their costs. They may have found a service that people like, but don't value quite enough to open their wallets. In that case, good service or not, it will die.
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Re: What brad said
i would still go there....
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Remember the one about the Superfriends with voices dubbed from the beer commercial? Remember the one about the guy kicking the bear in the balls to steal its salmon? The number of popular (if silly) videos like this skyrocketed over the last few years, and it seems like every other day (until YouTube) I found something I knew that half a dozen friends would enjoy. Maybe I didn't realize that I needed a Web site for this, but a Web site certainly fulfilled the need.
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Thank you John!
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The YouTube founders were on Charlie Rose the other day and said that they created the site because they were at a party and people were taking videos and had no easy way to share them with each other.
Wha..what's that? Need to share videos, leading tooo.... the invention of Youtube!
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RE: #9 Thank you John!
Also, this is the good ol' capitalistic USA. If you can't sell it, it is not really a success is it? I mean, most people in this country do what they do for money. After all, life is a game and he who has the most money when he dies wins right? Right???
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Re: RE: #9 Thank you John!
If that were true, Shouldn't we have a slew of suicides every time the market is performing well? And why hasn't warren or william offed themselves yet? Can't win if you're still alive (and theres still time to lose it).
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Re: Re: RE: #9 Thank you John!
You gotta know the rules, suicide is instant forfeit. Right now, I am definitely loosing though, Bill is a hard guy to catch...
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Life is a game and...
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In the past, I've placed Dvorak in almost the same category as Rob Enderle, ie a writer that spews crap about tech just to get a reaction. After listening to him over the last year or so, I've decided that he's just an opinionated guy who writes what he thinks.
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Business and Geekdom
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Yup
The solution doesn't even exist without first having a problem (necessity).
Youtube definitely can make money because it does have the markings of a successful site:
-It offers a free sevice.
-As a result it generates traffic.
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Re: Yup
As a consultant to many really great services that are both free and simple to use, I should tell you that it ain't that simple.
It's actually both way more complex and less complex than that...and beyond witchcraft, there are no formulaic explanations. Certainly, Dvorak has a good analysis of YouTube's success, but it doesn't mean it will work for everyone.
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Re: Re: Yup
Free drives traffic, I believe it was a first semester Web Commerce class I took 101. Prior to my 13 years as a web consultant.
Anything else smart lady?
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i thought this was about the keyboard
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Plenty ahead
But I want to pipe in to say that our first language is holography. We are primarily visual. Literacy is a new thing. Perhaps an inefficient tool as well.
You bet it's "pent up demand". Technology that enable recovering and pursuing visual communication will rise to the forefront at every introduction.
Even as Youtube goes the way of the wooden wheel, the future will be very different. Pictures will win.
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ThePlatform
Comcast bought them, they basically allow ANYONE to do what YouTube does, they are a hosted transcoding service that actually has a business plan - they target businesses and people who pay for their transcoding and streaming services.
Since Comcast bought them in theory there's no reason why youc an't upload something to them and have it appear on cable - like ads for example. YouTube is little more than a brand.
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youtube Business Model?
(And I would like to second the idea that "monetize" is a word that should be left in the 90's. I blame it partially for the bubble.)
Creating a sustainable business model around a relevant community of users seems to describe a site with miore staying power.
The Terms and Conditions page on youtube is a good place to start looking for the site's potential business model.
According to the T&Cs, " by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube's (and its successor's) business, including without limitation for promoting and redistributing part or all of the YouTube Website (and derivative works thereof) in any media formats and through any media channels." (bold added for emphasis)
Compiling a huge library of content for distribution in other media, similar to recent projects with MTv and MySpace may be one of the ways that we will see youtube profit while still meeting the customer demand for a free and easy to use service that lets them share videos.
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Embedded Content
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