Aging Baby Boomers Spawn Brain-Training Technology
from the steel-trap dept
Nintendo's efforts to widen the audience for its products beyond the relatively narrow demographic tradtionally associated with video games has been a boon to the company. This is embodied most in the success of its Nintendo DS and a line of so-called "brain games" for it, which are aimed at an older crowd looking to use video games to keep their minds sharp. But apart from the games, there are other products looking to capitalize on the growing market of aging people looking to retain their mental capacities. There's no scientific proof that using tools like video games or any other mental training regime works, but the anecdotal evidence is fairly compelling. In any case, it's interesting to see these types of uses of technology emerge as baby boomers age. Quite often, stories about baby boomers hitting retirement age focus on what it means for the cost of health care, or some other social issue, but more and more companies are realizing that the large group of aging people offers quite a business opportunity as well -- even if it's with something few people would expect them to adopt, like video games.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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If BrainTraining was required
If that's true, then wouldnt those that meditate be more stupid than those that watch TV? There is a lot of stimulus interpretation going on when watching TV.
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Re: If BrainTraining was required
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Re: Re: If BrainTraining was required
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This article is MUCH more entertaining...
Pizza arrives late? BRAIN!
Neighbor's dog won't shut up? BRAIN!
No good night kiss? BRAIN!
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Re: Re: If BrainTraining was required
Neither. Meditation is an emotional/spiritual exercise, not an intellectual one.
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Never tried meditation, so can't comment there, but I know the video games I play can keep my brain quite busy, hehe.
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Re: If BrainTraining was required
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Re: If BrainTraining was required
But....
1) Its only an analogy
2) I think this particular equation fails because people who mediate are usualy self-imporvment seeking types anyways.
Like the "children who goto preschool do better in life" statement. They only do better becuase their parents care enough to send them to pre-school and continue to play a role in their lives, not just because they learned to tie their shoes 6 months before others.
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Brain Training
I am currently beta-testing their first product. It's too soon to tell if it's really working.
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Re: Re: If BrainTraining was required
However, there is a certain truth that games can help influence "brain development".
Eg. Many elderly people claim that playing games such as chess, poker, mahjong (chinese gambling game) etc... keeps their minds active, and it does work to a certain extent.
Video games are helping children suffering from autism and attention deficit disorders.
Violent video games have long been highlighted as causing children to become socially disruptive. One recent case would be the Montreal school massacre, the gunman was mentioned to have played a violent video game.
Meditation would be a good way to "flex your brain muscle", provided you're thinking about something constructive, like problem-solving or creative imagination.
TV is also a valid brain stimulus, however, it is important to assess the information received from television for validity. Admittedly, TV would provide more stimulus than meditation, since it's a continuous stream of information.
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Re: Re: Re: If BrainTraining was required
But maybe that's not what most people initially think of when they hear "meditation"
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Re: Re: If BrainTraining was required
For example. An IQ of 100 is in the triple digits and yet it means you aver exactly average...
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Re: Ryan
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Is that so?.......Nope, don't think so. Check out COGMED's software. It was originally targeted for ADHD kids to improve their working memory, a most significant factor in ordinary school tasks, as well as in iq test as Raven's APM for instance. It was discovered when evaluating the software on ordinary people that it HAS a significant effect on them aswell.
http://cogmed.com/cogmed/sections/en/6.aspx
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Re: Programs with clinical evidence
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