Facebook Says Leave The Innovation To Us, Please, And Quit Using The Word Face While You're At It
from the face-face-face-face-face-now-sue-me dept
Following the recent uproar at Facebook after it introduced new features to track users' activity, it looks like the site's a little paranoid about privacy: they've sent a cease and desist notice to a college student about his site, UnFaced, which lets users track who views their Facebook profile, how long they spend watching it, and somehow calculates their "compatibility" with the user. Sounds like a fairly useful add-on to Facebook, and something that could make the site more compelling and more useful for users -- which is a good thing, right? Wrong, says Facebook, which says UnFaced violates its terms and conditions. They've also shut off its creators' Facebook profile, and perhaps most annoyingly, says that the use of the word "face" in its name could violate its trademark. If Facebook doesn't want to let other people help make its product more useful, that's their business, but basically accusing people of bogus trademark infringment represents little more than a scare tactic to try and force the kid to back down. It's pretty obvious, probably even to a moron in a hurry, that UnFaced isn't Facebook. But maybe Facebook's saying something about the intelligence of their user base?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
i tried it
[ link to this | view in chronology ]
They're coming for you
[ link to this | view in chronology ]
Eh... it's not so bad
I went and searched Facebook for John Arrow, and sure enough I stumbled across an advocacy group. After reading both the CNET article and the letter from Andrew Bodsworth (the c&d, which was posted on the group's page), I don't see what the big deal is.
The letter was very personable and reasonable, and it isn't as if they DELETED his profile. It was simply DEACTIVATED to get his attention (i.e. it will be reactivated when he complies and he'll have three or four days of Feed to catch up on). If a bunch of users like his thing, then they can send e-mails to Facebook who might then allow them to keep it. If he wants to call their bluff on trademark issues, then he's welcome to hire lawyers.
Overall, I don't get why people would be upset over this. Though it might make Facebook "more valuable" to some stalk-- er, users, I think on the whole Facebookers would probably appreciate the fact that Facebook doesn't let random tards data mine their activities. After all, with all the complaining about the infamous News Feed telling people when they join and leave groups, how do you think people would feel about someone recording the time they spend looking at profiles without their consent?
[ link to this | view in chronology ]
Re: Eh... it's not so bad
Do we all have to stop sucking face or do we just not talk about it?
[ link to this | view in chronology ]
[ link to this | view in chronology ]
FACE IT
[ link to this | view in chronology ]
McFacebook Sandwhich
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re: "Welcome to the world..."
What planet did you say you were from, again?
[ link to this | view in chronology ]
"What planet..."
[ link to this | view in chronology ]
Matt - Newsflash
[ link to this | view in chronology ]
Likelihood of confusion
The only possible argument they could make, is that people will assume that Un-Faced is a facebook product, but I'd really hate to be the guy charged with arguing that with a straight... well... you know.
[ link to this | view in chronology ]
or they can't exert enough power to stop Facebook's FOP (Fools On Parade, otherwise known as the 'decision-makers' kinda like a CEFO, only the acronym is FEFO) from committing the standard Corporate Hari-Kiri that most other coprorations do once they so blatantly alienate their own client base.
[ link to this | view in chronology ]
facebook
[ link to this | view in chronology ]