This Is Not The Google Operating System You Were Thinking Of
from the shifting-perspectives dept
For many years, people have suggested that Google was really building the operating system for the internet. It made for a really nice soundbite, but some of Google's actions have suggested that maybe others recognize the opportunity more than Google ever did. Now, however, Robert Young over at GigaOm is suggesting that Google is building a different kind of operating system: an operating system for advertising. That, again, makes for a nice soundbite and is a fun way of thinking about Google's activities -- but again, we're not sure it holds up under scrutiny. While they've obviously been quite successful at internet advertising, it still isn't at all clear what real value they add to other forms of advertising, no matter how many times they try to force themselves into other advertising markets. They have yet to prove the benefit they provide. Perhaps being a one-stop shop really will be what it takes, but it hasn't caught on yet.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Google OS
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hoowever
What's a who-weaver?
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Re: hoowever
What's a who-weaver?
Who-Weaver, Inc(r)(c)[tm], maker of fine Grinch Antagonists for over 50 years!
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Re: hoowever
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Re: Re: hoowever
It is not that difficult to type your story or comment in Word, Open Office or whatever flavor word processor you like and cut/paste it in to a blog.
I opt for the easy Firefox 2, with spell check, even easier.
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Re: hoowever
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Wow
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oops
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Google? Operating System?
MS and Google? Little or no innovation will rise from there again. It will be more of the same with committee and boardroom tweaks and patches.
LB
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New OS? I wish..
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Not at all
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So, that said - Google is in the business of making cashola. And man, do they do that well. They have successfully monetized the ad space on the internet - and while Google supports OpenSource very vocally and financially, I don't see them coming up with the "Ad OS."
Their forte is ad space on the internet and making and offering interesting gadgets to further their ad space on the internet. This is not to say that they couldn't throw down a few billion and get some of their brilliant minds to work up a new OS - but I don't see it. I mean, why? How would it work? And why would consumers buy it ? An ad-driven model perhaps - well, we all know how annoying and generally unsuccessful software has been that is free as long as you allow the ads. I have sampled ad supported software and have generally been so annoyed with the constant barrage of crap that I didn't care about that I swore never again to use it.
so, anyway ... la la la ...
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So, that said - Google is in the business of making cashola. And man, do they do that well. They have successfully monetized the ad space on the internet - and while Google supports OpenSource very vocally and financially, I don't see them coming up with the "Ad OS."
Their forte is ad space on the internet and making and offering interesting gadgets to further their ad space on the internet. This is not to say that they couldn't throw down a few billion and get some of their brilliant minds to work up a new OS - but I don't see it. I mean, why? How would it work? And why would consumers buy it ? An ad-driven model perhaps - well, we all know how annoying and generally unsuccessful software has been that is free as long as you allow the ads. I have sampled ad supported software and have generally been so annoyed with the constant barrage of crap that I didn't care about that I swore never again to use it.
so, anyway ... la la la ...
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Re:
yep - I agree with LanterBearer. M$'s recent, uhh, errr, "deal" with Novell 1. smells REALLY fishy and 2. is a very real acknowledgement on their part that they absolutely need the OpenSource community for real innovation to occur.
I think the deal with Novell shows that the redmond camp is scared 'witless' by Open Source/Linux. They can't compete with 'Free' software, so they use their usual stratagie of extend, encompass & crush. The Novell deal will see SuSE using closed source APIs and protocols, slowly becoming dependant, like a hapless junkie.
It will choke SuSE in a number of years.job done.
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The Next OS....?
Right now, the drawback is performance as the "API" (e.g. vmware,etc...) doesn't efficiently transfer functionality from the hardware to software (especially for things like 3d/multimedia.) But like any software, that will improve over time.... I've always liked Linux' concept of switching desktops. I see a day coming when the OS will become the same trivial decision and one that can be changed on a whim. What if you could hit a hotkey and your view rotated from windows, to linux, to OSX, to say a MythTV dedicated install, or heck over to an AVID or SGI OS... With disk space, memory, and Ram going the way they are, what's the harm? Then when windows registry goes corrupt on you.... BAM you just copy a template image in its stead and log in... You don't even reboot... You manage your software installations from the VM level so that no matter what flavor you're running that day, the "OS" is the last thing inline..
What we really need is standardization of Filesystems and hardware interface........ So Google, there you go...embed your logo on a free VM variant, let any OS sit on top (with the obvious ability to have your functionality "bubble up to the surface",) and you have an advertising medium that can't be stopped....
*OSX is only cool cuz it's built on FreeBSD ;)
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TCP anyone?
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Re:
you bad-spelling morons.
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