Can We Please Kill Off The Cyber Monday Stories?
from the it's-FUD-Wednesday! dept
A year ago, we pointed out that the whole idea of "Cyber Monday" (the Monday after Thanksgiving being a huge online shopping day as people go back to the office) was false, made up by a group of marketers, and the press bought into. They've continued that trend this year -- even though the Monday after Thanksgiving isn't even a particularly big online shopping day. However, one report is talking up how sales on this year's Cyber Monday apparently were 26% higher than last year's. Of course, that sounds good until you see this other study that points out that more shoppers shopped online on "Black Friday" than on Cyber Monday. On top of that, the whole idea that Cyber Monday represents people shopping from the office is also a myth. The study found that 84% of people shopped online from home, and 25% at work (I'm assuming this means that there was some percentage of people who did both, or someone's got a problem with their math skills). Either way, it seems clear that the whole concept of Cyber Monday is a myth, with even retailers like Amazon saying they saw no noticeable bump in traffic. So, can we please stop calling it Cyber Monday?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Maybe it could be renamed to "lol internet Monday"?
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Black Friday is a myth too
And your newsrooms that run off their faxes are willing to oblige, even when an event like Cyber Monday is created just for them.
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The concept of "Cyber Monday" is different, because to my knowledge there aren't any sales. That would imply a legitimate effect, uncoerced by the stores, if it in fact exists.
But why would it exist at all? Are there that many people who have internet access at work but not home? It doesn't even make sense anymore. Perhaps 5+ years ago, but not now.
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You are one big step behind
What I want to stop seeing are articles like this, which declare Cyber Monday as dead - everyone ran this story LAST YEAR yet for some reason everyone is running it again.
Lets just not mention it anymore!
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Cyber Monday Is The Truth
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