Study Supports The Elimination Of Windowed Movie Releases
from the it's-a-good-thing dept
Although simultaneous releases for DVDs and theaters has been talked about for some time, the movie industry has remained very hesitant to experiment with this model. The movie theater chains, in particular, are the most against the idea, as they fear that a simultaneous release will eat into box office receipts. Of course, as we've pointed out several times, if the theaters don't feel that they can compete with watching a movie at home, then they're probably in trouble either way. A new study lends support to the idea that movie studios stand to benefit by eliminating windowed releases, as it estimates that their revenue would increase by 16% if they made such a move. It's a little difficult to fully believe the numbers, since they're only based on surveys of what movie viewers say they would do, rather than more concrete evidence about what they actually would do. Still, it does support the idea that it's worth experimenting with further. While it may seem counterintuitive, the more you think about it, the idea makes a lot of sense. Not only is it wise to let viewers see movies in the manner they please, the non-theater channels (rentals, the VOD market) also benefit greatly from the initial marketing push -- which isn't repeated when a movie hits the secondary markets. The survey does predict that theaters themselves would see a decline, but this isn't a reason to abandon the idea. In fact, it may take such a scenario for theaters to fully realize that their only hope is in increasing the value of their product by creating a better movie watching experiencing.
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Impulse buy
Having current movies in the aisle at Walmart would probably lead to more sales since there is less time for word of mouth to kill a bad movie.
Back to my mother-in-law. She has bought some CRAP movies from Walmart on an impulse buy because she had "heard" about it. I suspect most of her exposure is from the trailers from when it was in the theaters and she never buys one that someone in her family has seen before. A simultaneous release on DVD and in the theaters would probably lead to her buying even more (CRAP) DVD's while getting groceries.
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It may increase box office for good movies
There's lots of movies that I wait to see on DVD, that I would have seen in the theater, or maybe even gone back to see in a theater for that experience.
I have two other suggestions for the studios. Leave the movies in the theaters longer. Frequently to movies open on the same weekend, and if you only get to the theater about once a month like I do, you have to make a choice. If I knew a movie would be there for six or eight weeks, I'd be more likely to see it.
Next... make better movies. I'd rather see Hollywood make fewer movies and improve the overall quality, then produce the current mix of about 60% crap, 30% quality, and 10% excellent movies. If I knew I had a better than four in 10 chance of seeing a good movie, I'd probably visit the theater more often. I also wouldn't feel so bad about dropping $15-$20 on an evening out with my wife.
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This parent says yes!
BUT, it is difficult to find a good babysitter for my 2 small children, so I actually only get out to see a movie twice a year - in a good year. By the time the movies are released on DVD my enthusiasm has often waned, and I simply don't buy or even rent them. If they were available for purchase on release day, or even the following Tuesday I'm sure that I would pick it up on the way home from the office.
They may complain that they lose theater revenue to DVD purchasers, but they likely won't have ANY of my $$$ for their movies anyway.
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Hmm
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Movie Theaters Should Sell DVDs!
Having to wait three or more months for the DVD sometimes works against DVD sales. I probably would have bought Kill Bill, Vol. 1 when I left the theater, but by the time the DVD came out, I knew that Kill Bill, vol. 2 would be coming out soon, so I waited. Then after seeing Kill Bill, Vol. 2, I decided to wait for a combined version of the two movies -- and I'm stikll waiting! So they lost a sale there.
I think we're eventually headed to simultaneous release, especially with independent films, and I can almost guarantee the theaters will not be the ones selling them and will lose out on that revenue stream. Also simultaneous releases will hurt piracy because most people buy bootleg DVDs so they can watch a current movie in their own home and bypass rowdy theaters. The movie studios will save money because they won't have to do two advertising campaigns, the first when the movie is released and the second when the DVD is released.
So I'm for it.
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It would hurt movie theater sales
Other movies like comedies, boring chick dramas... would do extremely bad at the theaters.
The sales of the movies themselves might do better, but the movie theater sales would drop considerably. It may be in the best interest of the movie producers to give the theatres the window as they can sell both a movie ticket and DVD rather than just a DVD.
Also, the surveys are flawed to some consideration. If I buy a DVD, my friends and family can watch it at my house. This is 1 sell for 4-6 people. If we went to the theater, there would be 4-6 sells. The difference is considerable.
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Dan's got a point
Now, the quality is absolutely garbage, and I don't see the point in owning any movie anyway, but the business model already exists and, if the number of bootleggers I see around is any indication, it's quite popular.
Of course $5 for a movie is a lot less than a theater experiene, but why not $15 or $20 for a high quality copy of the movie?
Yes, theaters will need to do something different or suffer, badly. Too bad for them. Blacksmith's aren't doing so hot these days either, but that's what happens when technology progresses.
-Andrew
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Pay Per view
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In-House
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Moviegoing experience is as good as it gets
It's all stupid. The moviegoing experience is as good as it's going to get. Hell, they could make segregated movie rooms if they want to get really stupid so loud "minorities" would stop yelling at the screen when a "biatch" gets "yoked up". What morons. And before you jump on me with the racial BS, it was an example of how ridiculous suggesting improving the moviegoing experience is and how far they could go.
It's as good as it gets, which is why they are going to lose a ton of money. All you need is a friend to go see the movie and bring back the DVD they sell once it's out. Then copy away and upload on the internet.
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Unable to satisfy the consumer
You would think that under these circumstances theatres would try all sorts of different things to generate sales, to generate value, to generate repeat business. The only thing they seem capable of doing is raising ticket and concession prices. But hey, when you have the MPAA behind you and the MPAA has politicians in it's pockets, why bother changing to meet the customers needs?
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Of course it's not them that has the decision to make, its the movie studios. If the studios see that they will make more money the way it currently does things it will continue the way it is now.
Personally i dont think they do make more money than they could, if it was only one release, then more people would buy DVD, when there is hype around a movie then its a lot easier to pick up a copy or order a copy than it is to schedule a night to go out.
the cinema is slowly beginning to show its age.
they were invented so that people who didnt have a tv could watch things. Everyone has a TV now, so the cinema should move into the 21st century and offer us something we cant get elsewhere. and possibly remove a lot of the crap that stops us from going to movies
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2 things
1. Cinemas suck because your experience is influenced by strangers around you that you have no control over, and that will never change. Its the same reason I hate MMORPGs. People suck. A "person" is fine.
2. Studios aren't influenced by nostalgia, they sacrifice at the alter of the almighty dollar. If the bean counters invoke their hoodoo voodoo spreadsheets and decide that there would be more money with a simultaneous release, then that is what they will do, regardless of the protests and "aw shucks" from the theaters. It'll be "too bad, so sad, bye bye cinema, and thanks for all the cash."
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