Is Annoying People The Best Way To Get Them To Drink Coors Light?
from the train-go-away dept
Flash-based ads, or other irritating ones such as those delivered by Intellitxt, are almost guaranteed to annoy internet users, since nobody likes to have the page they're reading suddently be covered up. Still, sites continue to run them, so you never know when the screen is going to become momentarily useless as the corner of the page gets pulled back to reveal an ad. The latest company to embrace this kind of advertising is Coors, which has plans to blanket several websites simultaneously at 4:53 each day with a Silver Bullet train racing across the screen, beckoning workers to get a Coors a few minutes later at the traditional post-work happy hour. It's hard to believe this will have the desired effect. When people see the ads, they're not going to think to themselves, "ooh, that makes me want to order Coors Light when I get to the bar"; they're going to think, "how can I make that damn train go away". Furthermore, we wonder if Coors is a little out of touch with the times. After all, who really is done with work by 5:00 anymore?Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Follow Your Own Standards
Shame on you: you're as guilty here as those knee-jerk lawmakers you regularly ridicule. Flash technology is not the problem, it's the ad-makers who make these annoying pieces, and the site owners who buy and display them, that are to blame. By singling out Flash, you are contributing to the myth that Flash equals annoying ads. Besides, it is not Flash, but div layers that allow the annoying ads you describe to cover up page content. Flash has absolutely nothing to do with that. HTML developers should be ashamed.....
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Re: Follow Your Own Standards
"Flash-based ads, or other irritating ones such as those delivered by Intellitxt"
I'm sure if everyone used Java to put the ads on the pages some java developer would be bitching because every one would be saying "those dame java ads."
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Re: Re: Follow Your Own Standards
As far as the ad, they must work somewhere along the way since Flashed-based ads are so dang popular. I hate them and think they're extremely annoying only because when I'm looking at something on a website, I want to find it quickly. When an add pops up I have to take time to click it away. I'm sure for some casual internet users, they think it's cool so maybe it'll work.
I don't really care if Coors signed up to do a flash-based ad, it's advertising. All companies need advertising to thrive. Beside I don't agree that Flash-based ads would be "out of touch with the times" since they are a relatively new technology. And a lot of people still do get off work at 5:00.
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Re: Follow Your Own Standards
As a web developer who WRITES ACTUAL CODE, Flash is the BANE of the internet.... ruining it like an Applebee's in every strip mall.
Personally I download add-ins for the browser to block most of the crap guys like you "create".
As for the article... stupid Coors no one is drinking that swill you call beer no matter how many annoying ads with which you come up.
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Re: Follow Your Own Standards
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Re:
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Re:
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Questions.
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I think so
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Re:
Drinking American beer, to us Canadians, is like having sex in a boat....They are both f'n near water!
Oh, and I hate those "flash" ads too!
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Re:
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or
no, it's the only way. i live in colorado. if you ever saw the water supply coors uses, you'd understand why it tastes like it does and you'd never drink another coors again in your life. normally the small reservoirs are a very unnatural shade of green.
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Re: or
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IF you're out at 5...
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Re: IF you're out at 5...
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Re: IF you're out at 5...
Uh...WTH? You're saying people who work 8 hours days (8-5 w/ 1 hr lunch) are lazy and freeloaders? Maybe you need to take a look at the welfare program causing your taxes to be high rather than blaming people who actually work for a living.
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Re: IF you're out at 5...
People now a days are lazy, spoiled, and stupid. If I here one more person say they can't get a job because there are none, I think I'm going to lose my mind. I have never had a hard time finding work... because I am willing to WORK! We spent so much time telling people they are important and it's ok to fail as long as you tried, that we created a bunch of freeloading losers.
While on this topic, let's discuss the English language shall we? If you use the words "aint", "caint", "cuz", "git", "homie" on a regular basis, you probably are one of the people I am talking about. If your too damn lazy to learn to speak correctly, why do you except to be handed a job? Maybe you shouldn't have been smoking pot while the teacher was covering grammar.
When will people figure out that they are enabling this pathetic behavior. When I see an able bodied person on welfare because they can't keep a job, I always find myself asking why I have to pay for their parents mistake.
On a related note, people need to stop making excuses. There is no excuse for robbing a house, doing drugs, getting knocked up at 15, or killing someone. I am so sick of hearing people telling me that examples of the before mentioned acts are "mistakes" and that everyone makes mistakes. How do you mistakenly rob a house? Did you mistake the crack pipe for a straw? These are choices! Live with them! You make a "mistake" of killing someone, you pay the consequences. If you want to complain to someone, complain to your parents for not doing a better job.
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Re: Re: IF you're out at 5...
What kind of fuck writes the following two statements in a single response!?!
Oh...., right... it's CasperIV
"People now a days are lazy, spoiled, and stupid. If I **here** one more person say..."
"While on this topic, let's discuss the English language shall we? If you use the words "aint", "caint", "cuz", "git", "homie" on a regular basis, you probably are one of the people I am talking about. If your too damn lazy to learn to speak correctly, why do you except to be handed a job? Maybe you shouldn't have been smoking pot while the teacher was covering grammar."
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Re:
Oh that actually made me laugh there. You're right! People would probably like it and it could become a fad thing for people to get excited about the workday ending. Never underestimate the power of the Happy Hour.
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Re:
I think you mean "congregate", but, if not, how can I get a job there?! :)
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Re:
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hey Ayn
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5pm and I'm gone ...
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Well ..
But, are they encouraging people to drive drunk by wanting to them to go out right after work and drink?
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suddently
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Hooray Beer!!
The guy from Corona sits down and says, "I would like the world's best beer, a Corona." The bartender dusts off a bottle from the shelf and gives it to him.
The guy from Budweiser says, "I'd like the best beer in the world, give me 'The King Of Beers,' a Budweiser." The bartender gives him one.
The guy from Coors says, "I'd like the only beer made with Rocky Mountain spring water, give me a Coors." He gets it.
The guy from Guiness sits down and says, "Give me a Coke." The bartender is a little taken aback, but gives him what he ordered.
The other brewery presidents look over at him and ask, "Why aren't you drinking a Guiness?" and the Guiness resident replies "Well, if you guys aren't drinking beer, neither will I."
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Re: Hooray Beer!!
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Re: Re: Hooray Beer!!
According to Webster:
Main Entry: beer
1 : an alcoholic beverage usually made from malted cereal grain (as barley), flavored with hops, and brewed by slow fermentation
Stout is a STYLE of Ale, which is Top-Fermented beer.
Check out the beer style chart at:
http://en.wikipedia.org/wiki/Beer_style
sorry...getting off topic I know, but as a brewer I feel the need to educate.
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Re: Re: Hooray Beer!!
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Re: Hooray Beer!!
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Hmm.....
Better yet, don't install flash, and don't give employees the right to install programs.
Then the flash ad at 4:53PM would be absolutely pointless, as they wouldn't have the plugin to run it.
Unfortunately, I can see the corporate NAZI's blocking or disallowing flash if it doesn't pertain to any type of work that the company does, and isn't needed for the job.
On a side note, I hate those flash ad's too, and I also hate most of the music websites that are based on flash, which prevents me from going to those sites, or I just find out what site the ads are being loaded from and block them in my home router. Kinda nice to be able to browse the web without ads.
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overtime
Some people are just overworked and underpaid, but at least I don't work in a "real" sweatshop somewhere.
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Between Firefox flash and ad blocking extensions, I haven't seen an ad on a webpage in years.
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You americans and your piss
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Re: You americans and your piss
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Re: You americans and your piss
Cheers!
Oh, and I ride the bus home, so I can stop for drinks and not drink and drive.
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who can see the ads?
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Re: Re: IF you're out at 5
i guess you shouldn't have been smoking pot during grammar class.
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Flash ads at 4:53
Great plan, Coors.
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Wooo Hooo!
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RE: Dan
And, as for the silve-bullet-train-flash-animation-crap? I already try my best to avoid sites that allow 'outside of the box' ads (outside of the standard ad-box), now I get to avoid more of them? Nice...
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Breaking usability
I remember when Yahoo would run full-page ads (again, using Flash) which covered 90% of the screen. So what if you were actually trying to click on a link on Yahoo: watch or close the ad if you want to use the site.
And people wonder why Flash got such a bad name.
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US Beer no Beer?
In the meantime, can someone start a story about how no one uses grammar well, or knows how to spell check? That way all these hyper intellectual, better than you, condescending educators can get off for once talking about the the topic for once?
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Timezone?
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I'm the Sr. Art Director on the Coors Light 4:53 t
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