MySpace's Latest Plan To Make Money: More Of The Same Stuff That Hasn't Been Doing Much
from the how-do-i-add-profit-as-a-friend? dept
Despite crazy talk of how much MySpace is worth, the fact remains that it really isn't much of a money-spinner, as it's been unable to turn its heavy traffic into decent ad revenues. Last year, it earned just $90 million in advertising sales -- hardly impressive for a site that's supposed to be one of the most popular on the web. One Wall Street analyst predicts MySpace will make $271 million this year from ad sales (which is an odd estimate, given that Google is supposed to pay a minimum of $300 million per year for ads on the site), and while that's some healthy growth, it's still a hardly overwhelming figure, particularly as the site's traffic growth is slowing and its user base is aging. But never fear, says BusinessWeek, which lays out MySpace's plans for profits: adding video content and targeting ads to raise CPMs, selling profile pages to advertisers, letting users sell things from their profiles, and trying to enlist its users to help in viral marketing campaigns. Sound familiar? It should, since it's the same sort of things MySpace has been trying for a while, but apparently without a lot of success. The MySpace story at News Corp. is following a similar pattern to that of Skype at eBay: following high-dollar acquisitions, corporate buyers struggle to turn popularity and huge traffic into significant profits.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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MySpace Ads
If Myspace can use the data they have on every one of its members to even a slight degree they could make ALOT more on ads.
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Re: MySpace Ads
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great post except...
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Myspace is bad
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Re: Myspace is bad
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Dating ads
I'm a straight guy; all mine are for men seeking women.
So, I guess they the information on the profile, at least a little bit.
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Re: Dating ads
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WOOO HOOO
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Why?
It's ok, Keep hating & Myspace will keep laughin all the way to the bank... lol.
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Re: Why?
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Music
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God I Love FireFox
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