If Google Believes Mobile And Local Are The Future, Why Did It Neglect Dodgeball?
from the just-wondering dept
While most of the attention from yesterday's Eric Schmidt keynote interview at the Web 2.0 Expo focused on how the company was finally admitting to its long-rumored presentation application, perhaps a more interesting point came later in the interview. Host John Battelle tried to get Schmidt to suggest what areas the company was looking at for future growth (specifically concerning what types of acquisitions the company was interested in). Schmidt tried to sidestep the question, but eventually said that the two most interesting areas for growth were in mobile and local -- hinting that the company would be interested in purchasing companies in that space. However, as a friend remarked to me as we walked out of the hall, it's pretty ironic to hear Schmidt say such things just as the founders of Dodgeball, a mobile/local startup that Google acquired two years ago, very publicly quit Google, noting that Google "wasn't supporting dodgeball the way we expected." So, mobile and local are important and areas of potential interest for Google acquisitions -- yet when it makes acquisitions in that space, it neglects them? That's not a good sign. Who knows what's going on inside Google these days, but juxtapose those two stories and it would appear that there's been some sort of breakdown in communications at the company when it comes to the strategic importance of mobile and local applications.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
mobile - local
Sites like citysearch are annoying...just wondering what the next paradigm will be.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
And leaving the resources of the strategically acquired company unused is also a perfectly valid move? Seems to me a very dumb ass stand. Especially, when they are not satiate their apetite to acquire enough smart people anyway.
[ link to this | view in chronology ]
Re: Re:
Yes, it most certainly is. If said resource is not functionally useful, then it is perfectly valid to completely ignore said resource in the hopes that it will voluntarily exit your payroll system.
ESPECIALLY if the appropiation of said resource was part of a bulk appropiation that was designed to do nothing more than provide a rather cost effective manner of eliminating possible competition.
MISSION ACCOMPLISHED.
[ link to this | view in chronology ]
Re: Re:
What they didn't hire you? If you resume looks like this sentence I'm not sure I can blame them...
Two things to note here though:
One is that Dodgeball, while a pretty interesting idea, is by no means a mature product/service. It is pretty junior high, but with followers in major markets, a good purchase from a strategy standpoint.
Two, there is always another side to the story as pointed out by FH. So the founders of Dodgeball didn't get their own pimped out jumbo-jet and so they bail... Tough luck.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Isnt the operative term
[ link to this | view in chronology ]
Google Schmoogle
[ link to this | view in chronology ]
not necessarily a reflection of Google
People are difficult to judge at face value. Somebody may have created a great project independently but might be horrible to work with. Consider that as a possibility and move on without speculating further. Let's think about how the world is actually working and what we can do instead of pointing fingers.
Honestly, the reason I think Dodgeball is a loser in the Google world is because it is available in such a small number of cities... 22?
[ link to this | view in chronology ]
Going Local
Part of going local is to zip code your ads that way you can attract more advertisers.
I am not a programmer and don't have the resources to get started, but if anyone is interested in hearing more including Yahoo or Microsoft - drop me a line and you will be able to compete with google and do better sooner.
[ link to this | view in chronology ]