If Google Believes Mobile And Local Are The Future, Why Did It Neglect Dodgeball?

from the just-wondering dept

While most of the attention from yesterday's Eric Schmidt keynote interview at the Web 2.0 Expo focused on how the company was finally admitting to its long-rumored presentation application, perhaps a more interesting point came later in the interview. Host John Battelle tried to get Schmidt to suggest what areas the company was looking at for future growth (specifically concerning what types of acquisitions the company was interested in). Schmidt tried to sidestep the question, but eventually said that the two most interesting areas for growth were in mobile and local -- hinting that the company would be interested in purchasing companies in that space. However, as a friend remarked to me as we walked out of the hall, it's pretty ironic to hear Schmidt say such things just as the founders of Dodgeball, a mobile/local startup that Google acquired two years ago, very publicly quit Google, noting that Google "wasn't supporting dodgeball the way we expected." So, mobile and local are important and areas of potential interest for Google acquisitions -- yet when it makes acquisitions in that space, it neglects them? That's not a good sign. Who knows what's going on inside Google these days, but juxtapose those two stories and it would appear that there's been some sort of breakdown in communications at the company when it comes to the strategic importance of mobile and local applications.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Brian Allen, 18 Apr 2007 @ 11:55am

    mobile - local

    local advertising is being left out to dry right now. they are not going to use google/yahoo, etc. And who uses the yellow pages anymore?

    Sites like citysearch are annoying...just wondering what the next paradigm will be.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 18 Apr 2007 @ 12:04pm

    Buying a company before it became a serious competitor is a perfectly valid strategic move for a company that is committed to entering that market.

    link to this | view in chronology ]

    • identicon
      Anon, 18 Apr 2007 @ 12:29pm

      Re:

      >Buying a company before it became a serious competitor is a perfectly valid strategic move for a company that is committed to entering that market.

      And leaving the resources of the strategically acquired company unused is also a perfectly valid move? Seems to me a very dumb ass stand. Especially, when they are not satiate their apetite to acquire enough smart people anyway.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 18 Apr 2007 @ 12:43pm

        Re: Re:

        And leaving the resources of the strategically acquired company unused is also a perfectly valid move?

        Yes, it most certainly is. If said resource is not functionally useful, then it is perfectly valid to completely ignore said resource in the hopes that it will voluntarily exit your payroll system.

        ESPECIALLY if the appropiation of said resource was part of a bulk appropiation that was designed to do nothing more than provide a rather cost effective manner of eliminating possible competition.

        MISSION ACCOMPLISHED.

        link to this | view in chronology ]

      • identicon
        English, 18 Apr 2007 @ 12:45pm

        Re: Re:

        >Especially, when they are not satiate their apetite to acquire enough smart people anyway.

        What they didn't hire you? If you resume looks like this sentence I'm not sure I can blame them...

        Two things to note here though:

        One is that Dodgeball, while a pretty interesting idea, is by no means a mature product/service. It is pretty junior high, but with followers in major markets, a good purchase from a strategy standpoint.

        Two, there is always another side to the story as pointed out by FH. So the founders of Dodgeball didn't get their own pimped out jumbo-jet and so they bail... Tough luck.

        link to this | view in chronology ]

  • identicon
    Anonymous Coward, 18 Apr 2007 @ 12:04pm

    committed to entering that market..eventually

    link to this | view in chronology ]

  • identicon
    FH, 18 Apr 2007 @ 12:28pm

    Isnt the operative term

    "wasn't supporting dodgeball the way we expected".

    link to this | view in chronology ]

  • identicon
    Apennismightier, 18 Apr 2007 @ 1:02pm

    Google Schmoogle

    Has anyone even thought of the fact that Google can afford to buy up potential competitors and let them sit on the shelf forever? They could have just bought Dodgeball to take it out of the game and nothing more. Simple as that.

    link to this | view in chronology ]

  • identicon
    AG, 18 Apr 2007 @ 1:25pm

    not necessarily a reflection of Google

    There is a great deal of speculation that Google was doing something wrong here. I've only seen one place in various blogs that entertained the notion that GOOGLE may not have been doing /ANYTHING/ wrong. Perhaps it was the fault of the developers.

    People are difficult to judge at face value. Somebody may have created a great project independently but might be horrible to work with. Consider that as a possibility and move on without speculating further. Let's think about how the world is actually working and what we can do instead of pointing fingers.

    Honestly, the reason I think Dodgeball is a loser in the Google world is because it is available in such a small number of cities... 22?

    link to this | view in chronology ]

  • identicon
    Going Loco, 18 Apr 2007 @ 2:41pm

    Going Local

    I wrote a plan a few years ago about going local and microsoft of course sent it back. There is one way going local can work and that is teaming up with the news outlets because they have a local sales force which can deliver ads by zip code.
    Part of going local is to zip code your ads that way you can attract more advertisers.
    I am not a programmer and don't have the resources to get started, but if anyone is interested in hearing more including Yahoo or Microsoft - drop me a line and you will be able to compete with google and do better sooner.

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.