While The Rest Of You Celebrate Earth Day, Dell Fights For A Cleaner Second Life
from the is-there-co2-in-second-life? dept
In response to the growing concern over global warming, a number of tech companies have taken steps to burnish their "green" image. A lot of these efforts are mainly about generating press, but if they mean that the companies operate in a more efficient and less wasteful manner, there's nothing wrong with it. This upcoming Sunday is Earth Day, so it's a natural opportunity for companies to announce new initiatives. Dell, for one, has announced an expansion of its "Plant a Tree for Me" program, which gives customers the opportunity to add an extra $2 to their computer purchases, which will go to planting a tree. There's just one problem: they're expanding the program into Second Life. Yes, this Sunday, in honor of Earth Day, the company will hand out free trees inside the virtual world. Participants will even get to program the trees, dictating how fast they grow and what they look like. Of course, planting a tree inside Second Life does absolutely zilch for the environment, so for the company to try to connect the stunt with Earth Day seems pretty ludicrous. We've seen companies make some pretty ridiculous attempts to gain credibility by doing something in Second Life, but this one has to take the cake.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Greenies Day in the Fad-light
Being proactive in personal life is one thing, but doling out money to plant a tree makes me feel good for a short time, then I go back to my regular consumption. It's like being on a diet.
I guess that's why I'll never be able to see this Global Warming, or Earth Day thing as a cyclical thing... Popular Culture... A fad... Like it was in the Early 90s, when recycling was all the rage, and we got 50-cents per lb for cans, 20-cents per bag of newspaper. Now we get nothing and we're still expected to do it?
Man I strayed off topic.. Bad Dell! Idle or consolidate servers! Sorry for ranting.
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Don't needlessly harp on stuff.
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Free trees?
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So what?
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any harm???
any harm??? - assuming that SL's servers consume energy, and the energy consumed depends on the amount of elements to be processed... well... I think that adding trees to SL actually DO some kind of harm to real environment. :)
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A clean Second Life
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Re: A clean Second Life
> girls to make linden. Thottest spots
> in SL were all clubs that cater to
> lonely guys that are so desperate
> that they will pay real money to
> buy linden to have men pretending
> to be girls talk dirty to them.
This is probably a stupid question but what is "linden"?
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Re: Re: A clean Second Life
http://dictionary.reference.com/browse/linden
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A clean Second Life
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RIP Steven
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Who cares?
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Re:
So, cat... when are you going to stop paying your ISP bill and donate that money to a worthy cause? Because making lame self-righteous posts on Techdirt isn't helping the suffering and dying people either. Put up or shut up. Lead by example.
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This is all someone's political campaign
It's all a clevely put together political FUD vehicle to buy Gore/Clinton et al a ticket to the whitehouse.
I can see the adverts now-- "If You Don't Vote Clinton/Gore/Obama, you vote for immenent destruction of the world" I'm Al Gore and I approve this message.
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Re: This is all someone's political campaign
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Re: This is all someone's political campaign
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Absolute Nonsense!
What's wrong with planting real trees that produce real oxygen in the real word, you stupid, freaking insensitive morons at Dell? Get your heads out of your collective asses!
Save the World!
Plant a tree!
(A real tree, please!)
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Re: Absolute Nonsense!
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that was funny
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You appear to have misunderstood the article.
As well as collecting $2 to plant a (real) tree, they will also be handing out free trees in SL, which will act as the promotion or doing it in real lie, which you mention.
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Re:
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Save the World!
Plant a tree!
(A real tree, please!)
Temperate forests may worsen global warming.
http://news.mongabay.com/2005/1205-caldeira.html
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stogies
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Some SL Trees DO Help the Environment
You've said above that "planting a tree inside Second Life does absolutely zilch for the environment" - but this is not always the case.
My employer, Converseon, have recently launched Second Chance Trees island where you can purchase and plant a virtual tree to spur the planting of an endangered rainforest tree in the real world.
For every virtual tree sold (at just 300 Linden, which is around $1.50), environmental non-profit Plant It 2020 will plant a matching species of tree in endangered rainforest regions in the real world.
You can visit Second Chance Trees Island here.
And read the media release detailing our project here.
Paull Young
Senior Account Executive - Converseon
Second Life: LL Platypus
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Earth Day
Dell is a joke. We don't even buy their computers.
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Dell and Earth Day
There is a lot of interest in our recent Direct2 Dell post regarding Second Life and 'Plant a Tree for Me' so I thought I'd add a few thoughts.
First a point of clarification - Environmental responsibility is a cornerstone of Dell's global business. 'Plant a Tree for Me' was initially announced in January for customers purchasing new computers and was recently expanded to include any business or consumer in the U.S. (with or without product purchase). The purpose of offering the program in SL is to help raise awareness of an easy and inexpensive way to make a RL difference for the environment. In real life, Dell passes along 100 percent of donations to our non-profit partners, The Conservation Fund and Carbonfund.org to plant trees in sustainably managed forests. Our hope is that SL residents will learn more about the program and visit the ‘Plant a Tree for Me’ Web site.
The SL ‘Plant a Tree for Me’ news was only part of our Earth Day activities. On Sunday, we joined EPA, the National Recycling Coalition and TechTurn in hosting a free computer recycling event for consumers in Washington, D.C. The event collected more than 45 tons (90,000 pounds) of unwanted computers and related IT equipment during a four hour period.
Separately, in December 2006, we began offering free computer recycling to consumers globally.
Hope this helps clear up any confusion. If you’re interested in learning more about our environmental programs/policies, I’d encourage you to visit www.dell.com/earth.
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Discovery in Global Warming
http://www.theregister.co.uk/2007/04/27/global_warming_discovery/
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