Telcos' Biggest Marketing Strategy: Inertia
from the just-keep-paying-us dept
A new study says that half of the US households that moved in the fourth quarter of 2006 dropped their landline service. A quarter of them went wireless-only, 13% switched to cable operators, while 6% chose another type of VoIP provider. The trend away from landlines has been visible for a while, but it's interesting to note how moving accelerates it -- making it appear that many people hang on to their landline just because they already have it, rather than because they really want or need it. For many people, landline service isn't something they want or need, and moving appears to act as a prompt to make them consider that. The stat also helps explain why telcos do so many things they do, like hamstring VoIP providers with patent suits, resist naked DSL, and sell bundles geared towards forcing people to buy landline service they don't want.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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It's all about convenience
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911
If your family lives abroad, the land line is still a superior form of communication during emergencies. Cell phone companies give a lot of funny rhetoric which amount to $1/min for international calls, while computer-based communication requires the other side to be online.
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Re: ���
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Re: Re: ���
Wow, you're cool! Can I be like you when I grow up? Do you walk around your house strapped? How do make sure you're always ready to bust a cap?
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Thats not necessarily true
As for calling abroad, the rates for landlines are AWFUL. VoIP is a much, much better deal for this. Skype will also allow you to call overseas for a few cents a minute.
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Re: Thats not necessarily true
When I was in California, I tried to call 911 on my cell phone on more than one occasion. Every time, a recorded voice message either put me on hold or told me to call back later.
As for calling abroad, the rates for landlines are AWFUL. VoIP is a much, much better deal for this. Skype will also allow you to call overseas for a few cents a minute.
My landline charges 5 cents per minute for calling Japan. I would hardly call that awful. I have tried VoIP and Skype. Their sound quality is awful, and again, they require coordination. We once wasted an hour on the phone trying to get an older family member to install Skype on their end, but the instructions are all different in Japanese and it didn't work out. I wouldn't want family members bombarding me online with IM's anyway.
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Dorpus rant
VoIP- Cheaper but Quality is lost some. Telecom has prided themselves on have only 1/10000 people complain about the quality of there service. But it is obvious people arent so happy with it they aren't willing to try something cheaper.
(whats up Dorpus, its been awhile since i've seen your comments.)
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Re: Dorpus rant
On the occasions when I did use a land line in California, I got through right away.
(whats up Dorpus, its been awhile since i've seen your comments.)
This blog has a tendency to fixate on boring intellectual property issues, so I spend more time on other forums these days.
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Re: Re: Dorpus rant
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Re: Re: Re: Dorpus rant
I lived in California for 5 years and called 911 about 3 times. The first time, I saw a board with nails sticking out of it on the highway, I tried to call 911 on the cell, got put on hold, then it disconnected. The second time, a reckless driver almost clipped me, I tried to call 911, I got a recorded message telling me to call back later. Third time, I called on a land line from home for a noise complaint, got through right away.
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Re: Re: Re: Re: Dorpus rant
Oh God, Dorpus, you're that guy.
I mean, you called 911 to complain about noise???
Seriously, it's no wonder people are being put on hold when jackasses like you are using it to complain the radio next door is too loud.
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Re: Re: Re: Re: Dorpus rant
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Re: Re: Re: Re: Dorpus rant
A noise complaint. You called 911 for a noise complaint. The 911 emergency number is for emergencies. Ya know, fires, kids falling off of roofs, people being shot? Not for God-damned NOISE COMPLAINTS!
Honestly, I don't know why you didn't go to jail for that. You should have.
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Re: Re: Re: Re: Dorpus rant
so let's see, you called twice with your cell and once from a land line...and not once did you do both at the same time (or within seconds of each other)...wow, that really supports your position...you don't even have the slightest shred of evidence it was cell related and not 911...
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Re: Re: Thats not necessarily true
For work, we use Pandora Networks VoIP PBX service and the quality is fantastic, better even than my old land line and we have phones deployed in 4 different locations.
Chris.
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When did we abdicate responsibility for our family and their safety to some ineffective phone number?
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Re:
If your house is on fire, should you be macho and refuse to call 911?
If your neigbor's house is on fire, should you say that everyone is responsible for their own houses, therefore refuse to call 911?
If your kid fell off the roof and is squirming on the ground, should you "take responsibility for your own family" and refuse to call 911?
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Re: Re:
Why, yes. Yes, you should, in cases where 911 could help save the lives of your family members, be a man and refuse to call for help. That's because you want to be a Real Man (TM), and (as everyone knows) Real Men (TM) are complete morons!
Good god, man, use your head for a change.
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Agree w betaflame
I put $140 on the account two years ago and it still has a balance. The provider sent a Christmas card too. The service has a 1-800 number, two local numbers. I use it primarily to forward calls to so I can get my voicemail as an attached email, and for the TiVo to occasionally call home. For my needs, it works fine.
By law, 911 calls have to be connected for free, even if the cell phone isn't on an account. But besides that, how often does the average person call 911, and does that substantiate a $400/yr bill for something that basically $70/yr works fine for my needs?
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You will see more and more people going wireless only (for which e911 doesn't work all that well either) as younger people who are more confortable become homebuyers.
Sooner or later it won't matter anyway, as all service will be wireless, anywhere anytime.
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Re:
Traditional fax is more obsolete than landlines. Convert to email, scan and send, efax, etc.
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Landline? Who Needs One?
What can I say, wireless is what it's all about.
Brandon Watts
Criteo Evangelist
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Cellular 911
Scott
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Missing the point
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Funny this comes up...
I called, of course, and was told that since I didn't return a piece of mail sent (which I never got of course and have since found out that the State of California is mailing those out now..) , that my local service took on a normal service rate.. But they didn't have answers on why the charge was so high..Nobody charges $100 for local service!
They charged me $30 to move the service.. (how's that for customer loyalty incentive?) and a few other charges for "FAILING TO RETURN THE MAIL" that I never got.
After many calls and arguments, I dropped their sorry ass and took up VOIP through SunRocket. Couldn't be happier..
AT&T has since sent me to collections and ruined my credit - So I have decided to mail them a check for $3 a month until it is paid off..
Who knows how long VOIP will last now that Verizon is on a suing spree.
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I thought 911 was ment for emergencies?
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