NYT Discovers That Women's Tech Purchases Extend Beyond Pink Gadgets

from the really-now dept

Fri, Jun 8th 2007 12:50pm — Carlo Longino

A couple of years ago, it seemed like companies were starting to notice that women made plenty of technology purchases, though it was apparently pretty surprising to some folks. Now, the New York Times says that tech companies are realizing that women -- gasp -- have different priorities than men in tech products, with a patronizing headline suggesting they no longer are only interested in products that are "cute" or "pink". Essentially, the Times concludes that women want products that are easy to use, and add some value to their daily lives. Which is pretty shocking, considering it's not all that different from what plenty of guys want. Of course, all that said, NEC has just released a new product aimed at working women in Japan: a pink, bejeweled Hello Kitty laptop.

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SailorRipley, 8 Jun 2007 @ 1:11pm

Finally
men will be able to say "nice Kitty" in the workplace without sexual harassment suits being filed ;-)
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TheDock22, 8 Jun 2007 @ 1:55pm

Oh gawd...
I would NEVER own a hello kitty laptop, how degrading.

But I DO own a Hello Kitty tv set. I figure it can go to the kids someday... =)
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discojohnson, 8 Jun 2007 @ 2:37pm

barrior to entry?
well the link wants me to register. just another lesson not-learned... and i wanted to see the pic of just how ridiculous that was.
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- OldSurly, 8 Jun 2007 @ 3:07pm
  
  Re: barrior to entry?
  If only there was some sort of website search tool. That way you could go ogle the laptop.
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- OldSurly, 8 Jun 2007 @ 3:07pm
  
  Re: barrior to entry?
  If only there was some sort of website search tool. That way you could go ogle the laptop.
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  - Charles Griswold, 8 Jun 2007 @ 3:14pm
    
    Re: Re: barrior to entry?
    [ . . . ] ogle the laptop.
    Ogle away.
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    - Celes, 8 Jun 2007 @ 6:18pm
      
      Re: Re: Re: barrior to entry?
      Wow. That is pretty horrid. And I even LIKE Hello Kitty...
      
      Back to the subject, though, it took them this long to figure out that lots of females don't like pink?? That, and I've always thought there is an inverse relationship between how "cute" a gadget is and how well it functions.
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    - Indy Guy, 10 Jun 2007 @ 1:10pm
      
      Re: Re: Re: barrior to entry?
      There is an interesting personality on a national radio show who has a child named Charlie Griswold. Is your dad an uptight goofball, or a famous uptight goofball?
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- Charles Griswold, 8 Jun 2007 @ 3:09pm
  
  Re: barrior to entry?
  well the link wants me to register.
  
  Username: puffy@mailinator.com
  Password: combs1234
  
  courtesy of bugmenot.:-)
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Nick (profile), 8 Jun 2007 @ 3:13pm

"Pink it and shrink it."
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