Want To Get Into Advertising? Learn Some Math And Anthropology
from the changing-times dept
Earlier this week, we discussed the pending demise of the 30-second TV commercial. There was an interesting comment in the original article that we didn't touch on, however. The reporter looks at how the advertising world is changing and states: "the art of advertising is turning into the science of advertising. Agencies now need math guys." Now, a Wired article about the future of the ad industry has a different suggestion, saying that the ad industry is in need of anthropologists who can better understand social networks and how viral ideas flow. Both are probably true -- and both show how far the advertising industry has to change. Obviously, there still needs to be a focus on creativity -- but rather than just throwing stuff out there to see what sticks, the next generation of advertising is going to involve a much better understanding of what happens to the message after it leaves the agency. While that might be tough on some traditional advertising types, it means there's actually a tremendous opportunity for folks to reinvent what advertising is, getting away from the tired old ideas of intrusive, annoying "pitches" into something that's much more compelling, interesting, useful and effective.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
free online video advertising
THX
JASON JENKINS
www.VIDEOGAVEL.COM
[ link to this | view in chronology ]
Re: free online video advertising
When your master plan for ads involves hijacking blog threads, I have to question the effectiveness of your advertising abilities.
Just getting people to click your site doesn't mean it's generating revenue.
[ link to this | view in chronology ]
Re: Re: free online video advertising
[ link to this | view in chronology ]
Re: Re: Re: free online video advertising
[ link to this | view in chronology ]
Re: Re: Re: Re: free online video advertising
[ link to this | view in chronology ]
Re: Re: Re: free online video advertising
[ link to this | view in chronology ]
Re: free online video advertising
[ link to this | view in chronology ]
Godawful Web Programming
That's the worst web site I've seen in years. Keep up the lousy work, Mr. Shill.
[ link to this | view in chronology ]
Welcome to the 90's
[ link to this | view in chronology ]
ad creativity
If I were a big ad honcho, I'd be looking for bright young people who are involved in social networking, regardless of their education. They would have the best insight into what is cool and acceptable within their group.
Just my two cents worth.
[ link to this | view in chronology ]
Re: ad creativity
[ link to this | view in chronology ]
Times are a changin
While that might be tough on some traditional advertising types, it means there's actually a tremendous opportunity for folks to reinvent what advertising is, getting away from the tired old ideas of intrusive, annoying "pitches" into something that's much more compelling, interesting, useful and effective.
While that might be tough on some traditional recording studio execs, it means there's actually a tremendous opportunity for folks to reinvent how content is distributed, getting away from the tired old ideas of restricted, lockdown media into something that's much more compelling, interesting, useful and effective.
I just had to.
[ link to this | view in chronology ]
Worried
[ link to this | view in chronology ]
Re: Worried
[ link to this | view in chronology ]
Not that big a change
[ link to this | view in chronology ]
Wrong path
[ link to this | view in chronology ]