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Turns Out, $7.5 Million For Business.com Wasn't So Bad

from the the-big-score dept

Fri, Jun 22nd 2007 10:04am — Joseph Weisenthal

It's commonly believed that the $7.5 million paid for the domain name business.com was one of the surest signs of irrational exuberance displayed during the dot-com bubble. But according to The Wall Street Journal, the site is raking in several million dollars per year and is looking to sell out for between $300 and $400 million. At this point, there's a little more here than just a domain name, but it's still hard to tell how much of a business business.com actually is. Ostensibly it's a popular search engine for business needs, but the site itself looks like little more than one of those fake search engines that typosquatters and domainers put up. Still, if the company is as profitable as it's said to be, someone is bound to come in and snap it up.

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Wyatt, 22 Jun 2007 @ 11:38am

whooha
I want to buy techdirt for $4.. please...
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- Faceless Minion, 22 Jun 2007 @ 11:42am
  
  Re: whooha
  What wonderful witticism, Wyatt. Why, I daresay that you rival the "FIRST POST LULZ" posters with the humor inherent in your statement.
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- DittoBox, 22 Jun 2007 @ 12:24pm
  
  Re: whooha
  What an insignificant troll.
  
  I bid 10 dollars, USD. Wyatt can sit in his little hovel with 4 bucks Canadian monopoly money and rot.
  
  (yes, I'm joking)
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Anonymous Coward, 22 Jun 2007 @ 11:44am

Simple...
adspace in a place that is likely to get a lot of accidental traffic and the hope that some sucker will be willing to pay a hell of a lot more for it than you did.

business.com is just an old relic of the first dot com era and appearantly the owners found some analysts (which seems to be greek for gossip mill) to hype it up just in time to sell it.
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Smrt, 22 Jun 2007 @ 12:16pm

To hard to spell
It will never catch on 'cos i can never manage to spell buisness corectly.
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Gid, 22 Jun 2007 @ 2:30pm

Oh, Behave!
Dr. Evil: Okay, here's the plan. We get the warhead and then hold the world ransom for... 1 MILLION dollars!
Number Two: [clears throat] Sir, strictly speaking, a million dollars will not go very far these days. Virtucon alone makes over 9 billion dollars a year.
Dr. Evil: Really? Okay then... we hold the world ransom for 1... hundred... BILLION dollars!
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Anonymous Coward, 23 Jun 2007 @ 2:34am

tech bust here we come again.
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Jake Lockley, 28 Jun 2007 @ 7:50pm

They are traffic brokers. Even Google has deals with them. My question is, how many bottom feeders are out there making money off of a self-feeding system? If Google and all the other brokers do nothing but trade traffic back and fourth to ensure the ads they sell get hits, shouldn't it be obvious those buying the ads are idiots? Have you ever clicked on an online ad?
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