Now Congress Is Interested In Google/DoubleClick Deal
from the now-answer-this dept
This week, we pointed to a report that predicted the FTC would block Google's acquisition of DoubleClick on antitrust grounds. This particular case notwithstanding, the report's author made the argument that Google was likely to replace Microsoft as the chief target of antitrust enforcers. That prediction could be coming to fruition very quickly. In addition to the FTC's scrutiny of the deal, Congress has decided to drag Google in front of a committee to discuss the deal. This doesn't spell doom for the deal just yet, but it does suggest that politicians are growing wary of Google's power, in the same way they had concerns about Microsoft. It's no wonder the company has been busily beefing up its forces in Washington.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: antitrust, politics
Companies: doubleclick, google
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they are grandstanding
As far as I can tell the Doubleclick deal does not include any agency properties. It is an natural expansion for a media company to acquire another technology, not a monopoly. There are many ad servers out there.
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next purchase
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Re: next purchase
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Either that - or double click is how the FBI and other agencies install spyware onto PC's and they couldn't have that compromised.
I wonder if we'll get arrested in the future for our words against 'The Government'.
hmmm.
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two cents worth
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Google/Double Click
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