Newspapers Feeling The Brunt Of Housing Slump
from the crack-up dept
Real estate professionals aren't the ones seeing the way the internet is affecting their industry. Major newspapers, which already have enough problems to deal with, are taking a major hit from lower real estate listings (via Paul Kedrosky), many of which have shifted to the internet. There are two things going on here. There's the general shift of all advertising away from newspapers and there's the housing slump, which has taken its own toll on listing volume. At this point, the newspapers are trying to make the case that the slow business is mainly the result of the housing slump, rather than anything more fundamental. Fair enough, but then you have to look at newspaper earnings during the housing boom, which were already quite poor, and adjust them down even further, in order to get an accurate picture of their past performance.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: advertising, housing, newspapers
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Whats new anyway
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little guy
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Why I still get the sunday paper
I think something that's overlooked in this conversation is what appears to me to be a growth in independent weekly papers and free niche local magazines. These publications exist almost solely as vehicles for local advertisers, and community events.
I actually think the weekly papers and magazines will be the final blow that knocks newspapers out, and not the internet.
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How
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huh?
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another effect...
housing developments usually have intense marketing budgets, so when those dry up it hits papers pretty hard.
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