Washington Post Shows That The Newspaper Business Isn't Doomed
from the doing-okay dept
While many in the newspaper business are whining about the struggles some newspapers face, a few in the actual newspaper business are actually adapting and thriving. A detailed article in Fortune takes a look at how the Washington Post has thrived, while its competitors have struggled. The keys aren't too surprising: diversify away from just news, embrace new outlets for news and invest in unique investigative reporting skills. There are still plenty of questions, but it becomes clear very quickly that the Washington Post knows that it's future is quite different than it's past -- and it's not going to wait around to find out how things play out. Instead, it wants to drive news innovations forward, while others complain that nothing can be done.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: newspapers
Companies: washington post
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The Post
Papers who do not have their own writers should fail.
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No longer a Monopoly
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Re: No longer a Monopoly
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Re: Re: No longer a Monopoly
And while I'm at it, where do you think that "free content" that's on the web is coming from? Hint: Newspapers. Probably 90% of the actual news that you're reading on the web comes from local reporters at Associated Press member papers. When those newspapers fail, those reporters go away. Pretty soon, you'll get all of your "news" from the NFL, Proctor & Gamble and the White House's PR people.
Maybe that's what you meant about monopoly.
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Grammar
"...the Washington Post knows that it's future is quite different than it's past -- and it's not going to wait around..."
Sorry, I couldn't resist. But it does show that I read what you write, and I have been for quite some time. Keep up the critical thinking.
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And three cheers to the Washington Post for succeeding where others fail !
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Local Advertising
The Post is perceived to be very authoritative nationally but they have pretty limited resources. Newspapers are consistent-- they keep showing up and they try to get it right. That accountability creates the authority. The Post is actually a new kind of boutique information service with a broad geographic audience for specific kinds of information. They thrive while hundreds of local sources die in the breathless vacuum of empty reader space.
BUT... If we get to the point where only 10 or 12 news bureaus survive, will they be able to cover the news? Will there be any authoritative writing left in their corporate context? Local advertising for local papers used to keep the local writing viable, but who wants to opt for a second rate information source? I think we'll sooner figure out which flint bearing caveman invented the hyperlink than we'll figure out how to finance well distributed sources of consistently authoritative news.
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