Pearson Mulls Possibilities To Exploit News Corp./Dow Jones
from the the-next-move dept
By all accounts, News Corp.'s bid for Dow Jones is coming down to the wire, although the latest indication is that the deal is likely to go through. If the deal does happen, one of the big winners could be Pearson, the publisher of the Financial Times, which has been making an aggressive push to expand its global presence and present itself as an alternative to the Wall Street Journal. Already, the company has indicated that it would like to partner up with another major media organization in order to promote its brand. One possibility would be to partner up with CNBC if News Corp. decides to sever Dow Jones' relationship with the business news network. In addition to striking such a partnership, Pearson should be looking to open up its content as a way of differentiating the Financial Times from the Wall Street Journal. At the moment, the sites of both papers are largely locked down, with most content available to subscribers only. Were the Financial Times to take down this wall, opening up its best content to the public, it wouldn't be hard to imagine the paper usurping some of the Journal's influence.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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if i were the financial times
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This is a mostly nonsensical sentence. The FT already IS an alternative to the Wall Street Journal and it already has a global presence; indeed, outside the U.S., the circulation of the WSJ is tiny and its ad base even tinier.
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AFRASDF
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Re: AFRASDF
This message has been brought to you by The Campaign to Stop UNNECESSARY SHOUTING on the Internet.
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