Would Yahoo Hand Over Its Paid Search Business To Google?
from the wouldn't-that-be-something? dept
With Yahoo and Google considered such big rivals these days, many people forget that they were originally partners. For many years, Google provided the search engine that powered Yahoo, while Yahoo focused on all of the various other properties it had. It was only way too late that Yahoo realized just how much money Google was pulling in via paid search and went on a buying spree to buy up nearly every other serious player in both the paid search and search technology business. However, stringing together all of those businesses was a lot more difficult than Yahoo expected, and it only gave more time for Google to run away with its lead in the space. Only recently did Yahoo come up for air and realize how far off course things had gone. The company jettissoned CEO Terry Semel in favor of founder Jerry Yang, who's now apparently considering all possible options. According to Kara Swisher, that includes giving up in paid search and partnering with Google again, though, this time for paid search and not just pure search. Apparently, despite the rivalry, executives from the two companies talk quite often and have even sketched out how such a relationship might work. It's probably a long way from reaching that point, but it's probably going to look more and more appealing. Yahoo is spending a ton of money just to catch up and tread water, while Google would let them save a lot while potentially allowing them to earn a lot more as well. It may hurt their pride, but it's probably the right move.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: paid search
Companies: google, yahoo
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Nobody ever said "Merge"
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Don't forget google has doubleclick AND radio and newspaper ads.
George Orwell would be proud. Except its wasnt the Government it was the other G.
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Stop it
It isn't.
There will be no resulting company that control 75%+ of the search market in the US. There would still be two totally separate companies who together control 75%+ of the search market.
They will be separate.
They will not merge.
Nothing will change with regards to marketshre.
Yahoo isn't even talking about outsourcing their search to Google. They're talking about outsourcing paid search to Google.
It's not the same thing.
There is no merger.
They will be separate companies.
Get it?
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Re: Stop it
;)
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Re: Stop it
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Re: Re: Stop it
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Yahoo and Google
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yahoo search will have to become a google clone
translation: people buying google search ads are buying ads based on their perceptions of how google search works. a search engine that produces different results essentially undermines this and derives less revenue than google.
so an earlier poster is probably right - google will be deciding what the world sees.
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Sponsored Search - Not Search
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