Dell Spends $150 Million On Customer Service Improvements... And Its Customer Service Ranking Falls
from the ouch dept
Dell clearly had a pretty major reputation problem when it came to customer service for much of this budding century. Despite problems going back for many years, it took way too long for Dell to admit it had a problem that needed fixing. Unfortunately, whatever it's doing isn't exactly working. John Paczkowski notes that, despite spending $150 million to improve customer service, the latest customer satisfaction rankings from the American Customer Satisfaction Index show Dell dropping 5%. Ouch. While some are reasonably calling the methodology of these rankings into question, that still can't be what Dell hoped to see. Of course, much of the customer satisfaction ratings may be a hangover effect from earlier bad experiences, or the massive publicity around some high profile bad customer service experiences at Dell. If that's the case, though, Dell will probably need to go beyond just fixing its current customer service problems to getting the word out that it really has changed. That means admitting the mistakes of the past while making the changes quite transparent.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: customer service
Companies: dell
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What did they improve?
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Re: What did they improve?
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Re: Re: What did they improve?
The language barrier isn't even my problem with their tech support. It's the fact that their support is 100% scripted. None of them know a usb port from their butthole.
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Re: Re: Re: What did they improve?
That's easy for you to say. I have had tech people so bad that I just gave up trying to translate them. Heck, I have had some that are in the US that were just as bad. The quality control of who is hired for customer service over the telephone needs to be increased. If you can't speak clear English in person, why would they think it would work over a telephone?
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Re: What did they improve?
Product recalls and replacements... like the battery issue and the XPS 700 motherboards that are all getting replaced would cost a very pretty penny in labor and shipping as well as parts.
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Re: What did they improve?
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Re: Matt Bennett's comment
Dell customer service is just as bad as its ever been!
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Dell CS still sucks.
Here is what happened to me just last week.
My PC kept rebooting automatically and it would not even reach the windows logon screen. Being computer engineers, my and my husband knew it was a memory going bad issue. We confirmed this on the internet. Dell has a quite nice Boot Menu (F12) which has a Dell utility to diagnose hardware issues. We ran the tests under this utility and saw that the System Memory MATS test failed. So it was what we suspected - BAD RAM. We called up Dell and the rep tell us to reinstall windows. Ofcourse I told him all about running the utility and also the error code and he still insisted on reinstalling windows saying it was an OS issue. After 20 minutes of telling him the symptoms and asking him why he suspects OS issue, he still kept saying the same thing and explaining that the OS is bad if the machine doesn't reboot if we are in BIOS. Finally my husband took over and insisted that its a RAM issue. Finally after removing one of the RAMs, the machine worked fine and the rep admitted a RAM issue and told us Dell would send new RAMs. Then he switched over to his manager, who we companined to about asking us unecessarily to reinstall OS knowing how hard it is to take backups and resintalling all software. He started making excuses as if we were lame ducks. I don't think we will be buying another Dell anytime.
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Re: Dell CS still sucks.
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Re: Dell CS still sucks.
It came with only two discs, Works 9, and 'Drivers and Documentation'. I admit, Win 7 is all new to me, but I can't even get the thing registered...meaning I can,t get support, and find the system didn't come with drivers installed and the drivers disc they sent is for a 32 bit and I bought a 64 bit system. It looks good on paper and may be a powerful system, big deal if it won't work and I can't get support. Guess I'll just pack it back up and return it. Not my favorite thing to do.
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Re:
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Re: Re:
that has nothing to do with Dell!!
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Depends on Type of Dell Customer Service
The 150m spent was probably on the Business Support end. That support is for customers who purchased under any area except home & home office (HHO). Small Business (SB), Large & Medium Business (LMB) & G.E.H.L. all get the business support option, which provides U.S. Based phone support 24x7. Home & Home Office still get transferred overseas for the level 1 & 2 support centers.
Dell has always been notorious for the variations between the HHO purchase options and the SB options. When designing a system, always try both options, as one is usually quite cheaper than the other. It is this variation that many consumers complain about as they fount out of it after they bought from HHO.
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Re: Depends on Type of Dell Customer Service
Customer Service. The Home Customer Service isn't worth a
damn.
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Their hardware is their real problem
Motherboards and power supplies die at a ridiculous rate. Recent models like the gx620 and gx745 small form factors are laid out like a drunken monkey designed them. (for ex. the hot air blown off of the processor gets blasted over the hard drive).
The old beige Dells were pretty solid but the new Chinese made Dells suck big time.
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ALLOFMP3.COM
ssssssllllllloooooooooooowwwwwwwwwww
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Upselling
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CS for which Dell?
Second, if the CS scores for Dell Financial Services are getting co-mingled with scores for the rest of the company, it's no wonder they went down. I have never, ever, in all my life, not even when dealing with phone companies, had a more horrid experience in trying to straighten out problems with an account or billing information than when having to work with DFS. It's a freakin' joke what those guys call customer service. You couldn't write a parody as bad as that!
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Re: CS for which Dell?
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Business CS
My mother, on the other hand, has called Dell support quite a few times recently for her home computer, and she's found it generally less than enjoyable.
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Dell Sucks...
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Delays?
How many tech are trained to simply delay the customer instead of helping them? Yes, re-installing Windows may solve your Windows-related issues, but isn't this like having major surgery because you have a tooth ache?
Then, after you re-install Windows, you have to re-install your software, then you have to set everything up the way you like it (folder views, menu options, etc), then you have to restore back all your documents and files.
Depending on your system, this could take 4 to 8 hours. And while you're off on your wild-goose-chase, the tech doesn't have to help you. And, of course, after you've re-installed everything, you've probably forgotten about your problem.
Sorry... I know this doesn't relate specifically to the Dell story. ;)
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Payback
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If I buy dirt cheap wood and build a house with it, it's my fault when it costs me thousands to fix it.
Interesting comment regarding business vs. home support
And yeah, it's not right... We have corporate support from HP, and I must admit it's top notch. But I have gotten into the other queue sometimes and they aren't even on top of it enough to realize where they should direct me
Used to be - when people asked me for advice on purchasing a PC, I wouldn't hesitate to say Dell, HP, etc - because of the warranty.
But now, I'd solidly recommend a local shop, because you really do get top notch service from most smaller places.
They can take a lax attitude towards personal support all they want, but when the 'computer guy' many people knows starts getting all kinds of calls from family on the Dell or HP they bought because the customer service sucks bad, don't think I will recommend something different.
I wonder if these big companies have any clue at how many people ask IT people they know for recommendations on what computers to buy. I almost feel bad about recommending some of these companies anymore.
It's like recommending your drunk uncle for a job - some mistakes you won't repeat twice, regardless of 'promises' of improvement.
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What did they improve?
If we all expect the parts/entire Dell Laptop NOT tobe manufactured in China, support be given from US, then, we should be ready to purchase all the laptops selling today at double the price OR buy with a 50% of the configuration options they provide.
We expect all DEALS, COUPONS, MAIL-IN-REBATE, FREE 2GB RAM, FREE 160GB HDD, BUY 1GB RAM upgrade to 2GB RAM FREE, Free WebCam, etc. etc. etc, still with an excellent support from US and still manufactured in US, then, it would be like this only going forward and China is comming up in a big way in BPO. Atleast Indian's know UK english, think of China speaking Chinglish. Guys, be ready for anything. Afterall, we Western countries only insisted and implemented the so called GLOBALIZATION. We've to live with it.
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Re: What did they improve?
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Re: What did they improve?
This is sic! I always thought Dell was the most high quality
computer maker in the USA. I was wrong. Like most of us still know that DCS is inefficient to American customers.
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dell dell dell
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DELL support
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Useless as teats on a boar hog!!!
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DELL IS NOT A SPECIAL CASE
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However, since Michael Dell returned things have noticeably improved, although I'm sure there is still much to do.
#4 mentioned the India hell days
Yes how true. And, yes things are getting better.
Nevertheless, whenever a tech answers my call with, "Hello. This is Lance." or "Hello. This is Buffy" and I hear an East Asian accent, I know I'm in for a bad time.
#5 mentioned scripting
The East Asian support is 100% scripted, and with the language and cultural difficulties they know they need it. It's difficult to bypass and it's awful.
In Canada, Panamana and the Phillipines, their command of American English was as good as my own, and scripting was not as rigidly adhered to. Who you get depends on the time of day you place your call.
#14 mentioned - Dell Financial Services
Today I purchased 2 Dell Model 960 engineering workstations and a 2407 monitor, on the web site - small business division. Typical, reasonably good experience until the payment page. I tried to use our Dell Financial Services account, as in the past, and things went to hell fast. To make a long story short, I called Customer Care, and got a nice fellow in Austin who fixed me up quickly and efficiently. In the past, the hell would have lasted for days. This time it was fixed in 20 minutes of civilized conversation with a US english speaker who knew how to treat a customer. By the way, I did not have to wait - I was talking to him the minute they figured out where to route me. Excellent.
#9 mentioned - two "Types" of customer service. Basic Support & Business Support.
Although we are a business customer we often had East Asian support. I haven't need any recently (OH NO - JINX!) but it always sucked. However, Canadian, Panamanian and Phillipine support has been uniformly excellent.
Regardless how bad Dell might be now or was in the past, from what I hear and read, the others are equally bad or worse. (Of course, you can't believe what the Mac cult members say. - JUST KIDDING)
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Amazingly bad customer service.
I called back the next day and something similar happened. So I ended up going out to a computer store to buy them.
Amazingly bad customer service.
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Dell and Alienware
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Dell tech support
Second problem is that tier 1 support needs to escalate the call in a more timely fashion. I spent 45 min with tier 1, which consisted of the tech asking me the same questions at least 3 times. Once I got frustrated with the repeated questions, he then sent me to tier 2 support which resolved the issue in a matter of minutes. I'm sure this is procedural and that Dell would prefer that most calls are resolved at tier 1 level.
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HP Support
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Tech support still sucks
Bottom line: Their tech support still sucks. As far as I am concerned...it is worse now than it has been. Insert a few choice curse words here_____________________.
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clearing a doubt
suddenly become dim,how can i correct this problem.please send me a solution to this email id.I am from country india
and my state is kerala.also when it is connected to current using adaptor it become more brighter.please send me a reply soon.
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Re: clearing a doubt
This is normal and is done to help preserve battery life. On my Dell Latitude D830 (and the others I've used over the years - my company purchases mostly Dell laptops) you can make it brighter on battery by using the Fn and up arrow keys together. Fn and down arrow makes the display dimmer again.
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Dell support
I know, I was tier 3 SB support for this Round Rock company.
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Support on Higher End Machins
So with basic warrenty's you get basic hit or miss CS.
but with Business machines or machines with a next business day or onsite service have had excellent service.
So basicly you get what you pay for.
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Dell Customer Services is defunct
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You Get What You Pay For
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DELL Customer Service Problems
The challenges of purchasing the computer were endless. Unfortunately, by the time I decided to cancel the order, the mislabled computer had arrived. I will not buy another computer from DELL
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Switched to Apple
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Not so bad
I thought failed but came back to life after I purchased the third hard drive. The customer service is not the greatest, but if you are patient, you can get through it. When you leave your phone number they actually do call you back. Don't be so spoiled by instant McService. Just because you paid with American dollars doesn't mean that you have to be catered to. Relax people. Computers are physical objects that are going to break down, just like cards, radios, and everything else. If you don't like the product, don't buy it again, and pass the word. My last purchase was a Compaq and so probably will be my next purchase.
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Dell Server from HELL
Do you think my friend has even thought about buying another Dell???
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What tech support?
I have a Dell Axim that the GPS doesn't work anymore, but I don't have the 3-6 hours that will be needed for Dell to agree with me that the GPS satellite receiver is faulty.
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Dell's Customer Service
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Terrible C/S
The tech service and customer service could never resolve the problem and I was able to send it back before the trail period expired. Thank god because Dells cutomer service is run by a bunch of retards. If your going to outsource to India make sure your employees can communicate and understand what to do to fix problems. They were clueless and one tech guy even fell asleep on the phone while running a dianostic on the problem computer. Mike Dell needs to go have a cup of tea and pull his head out of his a**.
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ACTUALLY THERE PHILIPPINES
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Laptop for Christmas
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Sending Bills
I'm going to sued then in federal court soon.
Joseph Canton
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Sending Bills
I'm going to sued then in federal court soon.
Joseph Canton
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Poor Dell Software Technical Service
1.) I am very displeased with the Software Technical service purchased with the unit. Sales assistant mislead me on capability provided with extras, which have not yielded any benefit: e.g., Roxio CD/DVD creator; Belkin transfer cable; On-line music download capability; 1 yr. 24 hr. support; etc.
2.) I did however, find the hardware technical support to be timely & efficient.
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Dell service
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How About doing some Self Help Desk Support?
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dell CS
I do not know anything about a difference of CS from Home to Business but I do know that my call center is XPS systems only. If your paying for a crappy $700 PC your going to get crappy CS in India most likely. If you buy a XPS you are going to be talking to an agent who has his CompTIA A+ certification and has gone through 6 weeks of dell training.
You get what you pay for.
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Dell
You got a piece of junk...I hate Dell. I have a wedding business in South Florida and I can not afford to be without my internet and email as I have 2 websites for my wedding business. I have to be my own webmaster and marketing guru. I had a Dell and it had problems and the vista seemed to be a problem as well. I am not sure if it was vista or the Dell - but the tech support from India was useless. I returned the dell to the store for a refund less the 15 restocking fee and I purchaed a mac. Good bye dell go to PC *ell
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Service
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Customer No service
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Customer (Lack of) service
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Dell Customer Service
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Dell's Rip-offs
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DELL SUCKS SHIT
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150 million
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dell spends millions on customer service
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dell spends millions on customer service
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DELL'S CUSTOMER SERVICE FAILS MISERABLY !!!!
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DELL'S CUSTOMER SERVICE FAILS MISERABLY !!!!
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DELL'S CUSTOMER SERVICE FAILS MISERABLY
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Dell's Technical Support and Customer Service Departments suck and swallow and come back for seconds!
I received the Dell Inspiron 1525 Notebook which I ordered on 11/15/2008 on 11/25/2008, and after a week of use, I started experiencing problems starting up the computer. Finally, on 12/9/2008, two weeks to the day after I received the computer, it stopped working altogether.
I called Dell Technical Support, and after being shuffled back and forth for over two hours between technicians who were unable to diagnose the problem, I requested that I be issued a FULL REFUND upon the return of the computer, as it was defective, and I was within the 21 day return window.
I was put in contact with Jose Rojas in the Dell Returns Department who told me that I had to resolve the problems with my computer by speaking with yet another technician in Technical Support. I told him that I had already spoken with multiple technicians and that they were unable to resolve the problems with my computer. I insisted that I be given a return authorization number so that I could return my computer, and after telling me that I would have to pay a $61.00 "restocking fee" to do so, Mr. Rojas gave me a return authorization number.
Earlier today, I returned the computer to Dell via UPS, but I would like to request that the $61.00 "restocking fee" be waived, as I was sold a defective computer which was unable to be fixed by the technicians in Dell's Technical Support Department.
Please be aware that under New York State Consumer Protection Law, Dell is obligated to issue me a FULL REFUND, as I complied with all of the terms of your return policy. If you refuse to waive the $61.00 "restocking fee", I shall contact the New York State Attorney General's Office and file a complaint against Dell for your blatant violation of New York State's Consumer Protection Law.
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Dell product
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STEAL MONEY FROM YOU!!!!
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Dell support is non-existent
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horrible cs
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Dell Support
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dell customer service
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India is OK, but their Policies Suck
Meanwhile we bought a beautiful iMac and server combination, and I am placing a further order for a MacBook Pro - life's just too short to deal with the old world non-service providers.
That's my rant...
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Dell's Customer Service is STILL Terrible!
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Horrible Customer Service!!!!
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Terrible Customer Service
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Dell does not care about the customer
I ordered my Dell 3 weeks ago and couldn't wait to get it home.
Here comes Dell:
I never got their confirmation email. No shipment either. I called Dell and their rep told me that if I have not received email my order did not go through.
Disappointed, I bough a computer from a store.
Three weeks later I got the computer by mail (had to stay home all day to sign for it).
Dell Now:
They insist that I should pay a restocking fee 15% for an order that I was told was not processed and I should not be expecting!!!!
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It's gone downhill just in the year I've owned my high-end laptop
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Dell CS Still Sucks!
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Poor Customer Service
times customer service hung on me. During 2 tranfers to the correct department I was disconnected. I don't know what seem to be Dell's problem in a sense. First they should have a USA facilities whereas English is the official language where we U.S. citizens can understand what customer service is saying. Their Customer Service is very disrespectful.
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Dellsucks
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Bad equipment
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Resolve your Dell issues ...
www.solutionstation.webs.com
in order to get any of their computer related issues resolved
in the best possible way.
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Not only poor tech support but out and out liars too
https://support.dell.com/support/topics/global.aspx/support/dellcare/en/backupcd_form
Just another lie. They truly stink and I will never get another Dell laptop.
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Dell Support by iYogi
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Freinds don't let friends buy Dell or HP
Why? ... these are the most crappy cheap... POS systems money can buy!
Bell, Microsoft, Dell use the same call centers in idea for home user customer support. These are outsourced services. So your not even dealing with the company.. your dealing with a call center. But the business customers are handled locally type thing. The 150 M was not put into a call centers company pocket. So the cash would have gone into business class CS. You home users... you don't deserve good CS... this is why MS, Bell, Dell use the same call centers. :)
Friends don't let friends buy Dells.
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DELL WILL ALWAYS SUCK
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I was sold a broken laptop
Typical Dell.... We don't care!
I guess my business will continue to buy from HP.
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