Biggest Box Office Summer Ever... And Yet All We Hear About Is Piracy?
from the let's-rethink-this,-okay? dept
With the MPAA constantly screaming about how piracy is killing the movie industry, putting poor stagehands and grips out of work, you'd be hard pressed to see the problem when you hear that the box office take this summer passed $4 billion for the first time ever. It doesn't take a rocket scientist to figure out that movies are a social experience. People like going out to the movies if the experience is fun and good. If there are good movies, people will go out and see them, even if they're available as a free download online. Just imagine what would happen if the movie industry stopped freaking out, stopped treating everyone as if they were a criminal and (gasp!) actually made the movie-going experience more enjoyable? It seems quite likely that dumb movie industry policies are costing the industry a hell of a lot more than piracy ever has or ever will have.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: box office, movies, mpaa, piracy
Companies: mpaa
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Take a lesson from 1990
Personally, I don't even know if that's true, but I do know that the last time I visited a movie theater, all the food and drinks there were vastly overpriced and yet they had no beer. Now personally, I'm just 20 years old, and have no plans on drinking alcohol - ever - but I can certainly see how a 5% profit boost could be had simply by selling beer at movie theaters. I know many people who can't make it 2 hours without a drink (and yet after 20 they're barely even buzzed) who would visit a movie theater if they could get a beer during intermission. I mean, I'm not really promoting the idea, but if you want a way to improve the movie experience, I think this would work.
So MPAA, take note: one of your most money-grossing films got it right the first time. Stick a few cold ones in the lobby and you'll be amazed at how many you'll sell.
(And FYI, personally, I'd only allow them to be sold for movies rated R so as to prevent drunks being disruptive in the middle of Shrek, etc, but I still think it's a good idea.)
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Re: Take a lesson from 1990
That being said, I, for one, would be happy to pay standard bar prices for a cup of brew at the next R movie I go see. Of course, since the theater experience is usually such a bad one, that may be a while... :-)
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Re: Re: Take a lesson from 1990
However, nothing comes close to the Parkside Theater in Oakland, CA, where you get beer, pizza, popcorn, and all of it delivered to your seat just before the movie begins (and all movies are $5. That place is incredible.)
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Re: Take a lesson from 1990
But here too everything is overpriced.
Example:
0.5liter of Cola is about 2 euros (comparison: you can get a 2liter bottle of the same brand in the store for that amount).
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Re: Take a lesson from 1990
Kudos to a great idea, though...
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Re: Take a lesson from 1990
Just FYI, only Bollywood movies have the so-called intermissions because they are 3+ hours long. :)
So may be by making the english movie a little bit longer they could include an intermission thereby increasing food/beverage sale?! what a novel idea!
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Re: Take a lesson from 1990
That being said, don't move here...we are all fulled up!
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Re: Take a lesson from 1990
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Re: Take a lesson from 1990
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Re: Take a lesson from 1990
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Re: Take a lesson from 1990
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Re: Take a lesson from 1990
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Lack of beer... not the problem
We have people have answering their phones DURING the movie, a lackluster bunch of movies (mostly sequels now) to watch, and concessions that you need financing to afford. Perhaps we could all be anally raped to in an attempt to make the experience that much better?
Personally the best movie going experience I've found so far is the IMAX. It costs more, yes, but I've found the audience less distracting (ie less talking and less cell phone bs), but also the seats are bigger and better spaced apart so the audience becomes less of an issue, and of course the screen and sound speak for themselves.
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Came back to the U.S. and haven't appreciated a visit to a megaplex cinema since that time.
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It's to easy
What the theater brings to the table
1. Social Experience: It's nice to go out with other people, and get out of the house.
2. Premium visual experience: Extremely large screens with great picture quality.
3. Premium audio experience: Leading edge audio surround sound systems
4. First exposure: Provides the first chance to see a movie that you want to see
So you look at those four main points and you quickly see the differences.
Points 2 & 3 will quickly be lost as the technology to deliver bootleg video increases and as home theaters improve and get cheaper, point 4 will be lost if it becomes easier to get the movies, and point 1 will be lost because points 2 - 4 will dillute the value of the social experience.
We complain that movie companies are cracking down on having their IP stolen, and we complain that they make to much money. But let's not just toss business logic out the window, because if movie studios couldn't make 100's of millions on a 150 million budget movie, the big dollar movies would disapear.
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Major issues at the theater
Why pay 10 to 14 dollar ( NYC prices ) to sit in a theater with a sticky floor surrounded by people who pick up their cell phones ( it almost always happens especially on an opening weekend ) when I can just wait for the DVD or blu-ray or hd-dvd and watch it at home in surround in HD with dinner for the same (relative) price. Imax becomes the only real worth while option and even then you are paying up to 15 dollars to see a very few select movies.
Maybe they made so much money because the movies released were actually worth seeing. The simpsons , Transformers Etc. If movies are actually good people will go see them. But I am more and more adverse to doing it because the act of going to the movies is one of playing Russian Roulette with my patients. If I am shelling out 20 to 45 dollars ( 2 tickets and after food) then I expect a certain level of both civility and atmosphere from my movie theater. Blasting the sound system til my ears bleed surrounded by inconsiderate douche-nozzles is not my idea of going to the movies.
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Beer and movies
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You Guys Don't Have Beer
http://www.drafthouse.com/
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Re: You Guys Don't Have Beer
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# 19
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won't someone think of the industry?
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RE: Chris
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Re: Beer and Movies
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Beer in Cinemas
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# 19
I'll be waiting for it to be released on dvd/blu-ray.
Side note : I am obviously a nazi about watching movies but thats only because I want to see a return of quality and respect for both the art and the people (us) who give both time and money to keeping an industry that treats us like criminals alive.
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forget about food; the movies are overpriced
Something tells me we are being screwed (I know, another "duh" should be added to that sentence).
Matt
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The main problem is that there are very few movies that are "must see" flicks these days. They do exist, but they do not come out as often as they used to.
I also think that there are other issues at hand as well - gasoline prices being so high that it's not really worth going anywhere but work/school and home, for example.
Is there some other reason they can be seeing a decline? Current "adults" not interested in the "kid movies" Hollywood has been flagshipping? Maybe the kids these days are more into their education and family than wasting money/time on a movie? I doubt those types of things are major causes, but I honestly think piracy has very little to do with the slump in income (even though they are setting new records still...)
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Re:
John, did you read the story? They're not suffering from low sales. They're having record sales.
Is there some other reason they can be seeing a decline?
What decline? The story says they're making record amounts of money.
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It couldn't be the fact that this summer actually brought out some unique, good and entertaining movies...
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Once again, lame rationalizations on TechDirt
Assclowns!
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Troll, but...
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Re: Once again, lame rationalizations on TechDirt
Wow. How many things can you get wrong in a single sentence?
Never said it was okay to "steal" anything. Never even said that it was okay to copy. Which brings up the point that you confuse copying with stealing. This has nothing to do with whether or not that's ok. It's illegal, so we are quite clear that it is NOT OKAY. It's illegal and you could get in a lot of trouble for it.
The point we are making is that the industry is spending a lot of money going after the wrong thing and could be doing a lot better if they stopped worrying about piracy and focused on making piracy not matter.
It's not *that* hard to follow this train of thought, you know.
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Re: Re: Once again, lame rationalizations on TechD
No, I'm not confused. Too many people try to rationalize copying, trading and sharing of copywritten materials as not "stealing", but everyone knows that's all just rationalization.
>> The point we are making is that the industry is spending a lot of money going after the wrong thing and could be
>> doing a lot better if they stopped worrying about piracy and focused on making piracy not matter.
Oh, so that's the point. Oh, I guessed that was just interference (running rimshot) on the whole "it should be okay to copy stuff" argument. If you don't like it, lobby to get the IP and copyright laws changed, don't just simply say "Hey, the illegal stuff we are doing isn't hurting anyone" crap slogans that Techdirt so often does.
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Re: Re: Re: Once again, lame rationalizations on T
Again, you seem to be confusing what we write with someone else (or perhaps the commenters). We have never advocated copyright infringement. I, personally, do not download or upload unauthorized content and I do not encourage anyone else to do so. So I'm not sure why you think we're making an argument we are not.
If you don't like it, lobby to get the IP and copyright laws changed, don't just simply say "Hey, the illegal stuff we are doing isn't hurting anyone" crap slogans that Techdirt so often does.
Again, you seem to be quite confused. By presenting *factual* backed up and supported information about how companies can do better by ignoring copyright while at the same time showing that the Big Content industry's arguments in favor of stronger copyright are wrong, we *are* helping to push the law and business in the right direction. I'm not sure why you think that we're saying stuff that we have not, and I'm not sure why you think anything we say is unsupported, but you appear to be wrong on just about every account.
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beer in theatres...
Google it. It's a chain of theaters in Texas that serves dinner and drinks along with the movie. Best movie experience of my life... Just saw Super Bad there this weekend. No one under 6 allowed period. No one under 18 allowed without a parent, regardless of the movie rating....
Some theaters just get it right...
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love the way you spin... keep it up!
while you hyped up the record sales... you left out the fact that it was/will be only the 6th hightest in terms of actual tickets sold... which means that there have been higher ticket prices....
the illusion that you paint that illegal copying/p2p networks has no effect isn't solid....
but keep the spin going on.. gotta love it!
peace
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Re:
I'm sorry, why is that "spin"? The MPAA is quite specifically claiming that they are losing *money*. I'm pointing out that's not true. That's not spin, it's fact.
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Meh
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sam...
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Higher Ticket Prices?
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Ticket sales are not the point
If P2P is costing the studios money it's in this segment of the market, not in the theatres.
Of course the ususal not every copy represents a lost sale at full price argument still applies.
Oh and one more time copyright infringement isn't stealing, it's copyright infringement. Two very different "crimes". Various bodies would like you to believe that it's theft, it's not. Theft has a clear legal definition, file sharing isn't it.
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FUCK THE INDUSTRY
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