Canadian Newspaper Gives Away Free Music Downloads
from the that's-the-spirit dept
Earlier this year, there was a huge fuss over the UK's Daily Mail newspaper's promotion giving away the new Prince CD for free with a copy of the newspaper. It seemed like a pretty good way of dealing with the troubles facing both the newspaper industry and the recording industry -- offering a new way of financing music combined with a new way to promote and distribute music, all the while helping give people a reason to actually buy a newspaper. It was so reasonable that it freaked out the recording industry, music stores and even other newspapers. However, it appears that some newspapers have decided to go even further. Michael Geist lets us know that over the weekend, the Vancouver Sun put up a freely downloadable compilation of songs from Nettwerk Music. You may recall Nettwerk as being the Canadian record label that seems to actually understand that the trick isn't in fighting against consumers (or in suing them), but in giving them what they want. Thus, it's not really a huge surprise that it would be this label that took part -- allowing well known acts like Sarah McLachlan and the Barenaked Ladies to take part in this promotion. What's a little strange is that the promotion only lasted for one day. However, it is good to see more newspapers (and bands) at least experimenting with this type of model. It has a long way to go, but through this experimenting the next generation of music business models are going to be discovered.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: canada, downloads, music, newspapers
Companies: nettwerk, vancouver sun
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
All other models have become a joke.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
DRM?
[ link to this | view in chronology ]
Re: DRM?
[ link to this | view in chronology ]
eMusic
So, whereas the Prince promotion was an exclusive for one outlet channel, Nettwerk are simply using the newspaper as a complementary method of getting their music out there, which is entirely the point of course.
By the way: the the "anonymous coward". Do you honestly think that nobody got paid for giving away these downloads? The newspaper will have paid royalties to the label, who will have passed on some of those royalties to the artists. Just because nobody's handing over money directly for the MP3s, it doesn't mean that nobody gets paid.
[ link to this | view in chronology ]
hahaha
[ link to this | view in chronology ]
[ link to this | view in chronology ]
bitch
[ link to this | view in chronology ]
Re: bitch
[ link to this | view in chronology ]