YouTube Announces Tool For Angry Copyright Holders
from the the-latest-magic-bullet dept
After many many months of saying the company was "working on it," Google has finally released the details of its tool to help angry copyright holders deal with their content being shared on YouTube. The tool doesn't sound all that surprising. Basically, the company tried to build its own version of Audible Magic's famed "magic bullet" approach to stopping unauthorized sharing. Of course, Audible Magic's solution has run into problems when people realized it doesn't work very well, and you have to wonder how well Google's homebrewed solution will work as well. It's not an easy problem to solve, and going back to the original Napster (which tried to add its own similar filter), people quickly find ways around the filters. There are two noteworthy things in the Google announcement. First, it requires copyright holders to upload their own copies so that Google can match them to the content on the site, and it offers the copyright holder a variety of options beyond just "block any copies." That's where it gets a little interesting. Copyright holders can also choose to leave the content up, but place ads on it, with a split of the ad revenue going back to the copyright holder. In other words, Google is at least encouraging copyright holders to consider that simply taking down the infringing content may not make as much sense as trying to make money off of it. Somehow, we doubt that too many copyright holders will sign up for this "leave it up, but with ads" program, but perhaps we'll be surprised.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: copyright, dmca, piracy, video
Companies: google, viacom, youtube
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as
That has as much 'as' as my sentence does.
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Re: as
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Re: Re: as
No, Trizz did not. There was a typo in the original, which has been fixed.
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Great Idea
For a little extra incentive on the holdouts, use the Verizon opt-out strategy. Tell them that failure to opt-out by providing you with such material will be considered to be permission for it to be shared.
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i wonder will it be the famous google add words or will the copyright holder be able to choose what adds will show on his content. That i bet will something they might want to renegotiate.
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they would get sued so hard there head will be spinning faster than that girl in the exorcist, by the time there heads stop spinning they'll realized they ow more money than they ever dreamed existed.
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Watch the View Counter disappear
Lol, they will get away with it.
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