Yet Another Newspaper Paywall Dropped
from the not-too-many-left dept
Newspaper paywalls keep coming down. Just a month and a half after the NY Times dropped its paywall for TimesSelect, the Sacramento Bee is freeing its Capitol Alert service. This was actually a more interesting experiment. Launched in January of this year, it wasn't (like most paywalls) about taking content from the newspaper and hiding it behind walls, but creating a separate new service for political insiders. It was pricey, but the idea is that it would be worth it for folks like lobbying firms as it would be information that wasn't available elsewhere. Apparently, though, not enough people really were interested in paying -- especially compared to the prospect of increasing online ad revenues. So, Capitol Alert is ditching the paywall and going ad supported as of next week.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: business models, newspapers, paywall
Companies: sacramento bee
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strange
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Free Registration
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I hope my Ex-Boss reads this...
I guess the point is (bronx cheer) I was right!
Oh and they are doing well with advertising.
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Paid news is dead
Anytime I see the mention of a fee, I continue on to the next site. It's not like I don't have several to choose from.
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Rupert is the smartest guy in the room folks
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