The Chasm Between Saying You'd Pay For YouTube Content And Actually Paying For YouTube Content
from the that's-one-grand-canyon dept
There's been a bit of a discussion going on around a recent survey saying that 11% of people would pay for YouTube content if it meant they could avoid the advertisements. That has people estimating how much money YouTube may be leaving on the table, by not offering a "premium" tier. However, before people start counting this non-existent revenue, there are a few important things to consider. First up, this is a survey of what people say they would do, which often has little bearing on what people actually would do. Many people might think they would pay, but when the option comes up... they don't bother. Already it's pretty easy to avoid the ads on YouTube if you want, so the "cost" of seeing the ads isn't really that high -- and a subscription would have to compete with the ease of just installing an adblocker. On top of that, this discussion ignores how the rest of the market would react. If you were running one of the smaller video hosting sites out there, and YouTube announced a premium service, you would start promoting the hell out of the fact that you could get the same content without paying at your site. While it's true that some people would pay, it would probably serve to boost up some of YouTube's competitors and potentially stunt YouTube's growth. That's not to say there couldn't be premium services that make sense -- but they're probably more for the producers of content, rather than the viewers.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: content, paying for content
Companies: youtube
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YouTube doesn't even have those, and if they added them at the same time as a premium subscription, I think people would see it as an obvious ploy to get people to pony up for a subscription to get the ads removed.
Which, yeah, is just going to send their users to some site that's not YouTube. It's a rough prospect, trying to make money off of YouTube.
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Whotube?
Premium services on YouTube: Make low quality video available free, but higher bitrate video comes with a paid subscription. Some might pay for clearer views of the hot chicks, the instructionals, and their favorite stars and personalities. Then maybe not, because as I said, I still don't see why anyone values YouTube.
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There are ads on YouTube?
Firefox + AdBlockPlus... :-)
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Re: There are ads on YouTube?
Firefox
+
Adblock+, AND/OR Adblock plus filterset.g, AND/OR NoScript.
=
there are ads?
btw:
adblock+: https://addons.mozilla.org/en-US/firefox/addon/1865
adblock: https://addons.mozilla.org/en-US/firefox/addon/10
filterset.g: https://addons.mozilla.org/en-US/firefox/addon/1136
noscript: https://addons.mozilla.org/en-US/firefox/addon/722
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Re:
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Premium Content - Good Idea...
This also opens the door to offer copyright material properly for the premium subscription base - think HBO.
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The one thing that YouTube has that the others don't is brand recognition. So it would be nice to see them leverage some of that while not changing the experience you can get right now: free but with ads.
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Can someone just remove this comment? Anyone? I really hope that the Stupid Filter gets done soon.
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Help
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YOU are the attention whore uploading YOUR content in a desperate attempt to get my attention and eyeballs and get some validation for your existence . . . so YOU should pay ME to visit the site.
I really love google, but the only think stupider than Orkut is YouTube. Lowest fucking common denominator.
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Re: Anonymous Coward
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Youtube = boring crap.
I can't even imagine paying money to access it.
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How about paying to NOT have YouTube content
Neither our router or dsl modem support interface throttling so I'm about to buy a http://www.soekris.com/net4801.htm and set up my own solution to ensure I can get some work done. I could do this with a spare PC but I want something that won't eat a lot of power.
This would make a killer feature for the next Apple AirPort since the kids already have their own network.
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