ISPs Able To Use Your Surfing Data To Insert Their Own Ads Everywhere
from the privacy?-schmivacy dept
Earlier this year, we wrote about the fact that many ISPs were making good money selling your clickstream data to various companies for tracking purposes. Now there's a new advertising company that's come along to take advantage of this. The Associated Press has an article about NebuAd, a company that works with ISPs to use your clickstream data to better target advertisements to you. These aren't tracking cookies, which can easily be blocked, and depend on which websites you go to. This is your ISP, who has access to where you're surfing, using that data to insert more targeted ads. To its credit, the company has tried to be quite careful about keeping data private and setting it up in a way that it believes is impossible to trace the data back to an individual user. However, we've all heard stories about "anonymous" datasets that turn out to not be particularly anonymous. The company does also offer an "opt-out" solution, but how many people are even going to realize that their ISPs are a part of this program at all? It's also not entirely clear from the article where these ads are inserted, since most users spend little (if any) time on an ISPs own sites (however, some folks who have seen the ads suggest they appear... well... everywhere). While it's an extreme idea, just imagine an ISP combining this idea with something like what Rogers was caught doing in Canada (adding content to Google's page) and you could see how a greedy ISP might start putting its own, highly targeted, ads everywhere it wants, including places like Google's homepage. Hopefully, most ISPs recognize that this would lead to consumer outrage (and a lawsuit from Google), but would it be that much more complicated to be a bit more subtle and simply "replace" banner ads on certain sites without anyone really noticing? Yet another reason to encrypt all your traffic using a VPN or something to keep your ISP's prying eyes away from what you do.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: advertising, clickstream data, isps
Companies: nebuad
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ISPs own the pipeline, not the user
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HRM... Dont like it...
Maybe users who use Firefox with certain extensions on it like adblock plus and noscript will not see any inserted ads or suspicious scripts if any when browsing.
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Jeez, please stop writing that. Rodgers inserted their message in the same browser window, above the Google page. They didn't modify the Google page.
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Re:
From the user's point-of-view, how is that not modifying the Google page?
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Which is it?
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By the way, the article notes that you can opt-out but I can't find a link to do so.
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Marketing - America's drug of choice
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quick question
Is surfing through a VPN on personal home level a viable possibility for the average home user?
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Interesting. Would that mean that if you say went to IMDB, instead of getting ads for movies you would get ads for dominance and submission web sites because that is where 80% of your time is spent ?
THINK OF THE CHILDREN in the family !
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Re: Stopping ISPs from inserting in our personal e
Thanks
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Just what phisers have been waiting for!
http://myphishingsite.com/ -->
"Hi! This is Rogers ISP. Your balance is running out, and we are warning youu about that. Please enter your full name, address, credit card number and PIN here to refill your balance!"
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What if they don't overwrite
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Frontier Communications now hijacking too
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Re: Frontier Communications now hijacking too
Ta-ta for now.
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Don't Believe Everything You Read
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The thing you folks are missing here is that the amount of ads you see isn't going to change, they will simply be more tailored to the things that interest you. If you go to a lot of automotive web sites then the system will feed you automotive ads, etc.
The ads are injected by altering the requested web page enroute back to your browser. Any content being sent to your browser can be actively replaced, filtered, or redirected.
ISPs can also use the same technology to enforce your paying your bill. In most cases programd like The Proxomitron can still be used to block these insertions. Microsoft is now also looking into incorporating it directly into it's products so that you will get ads inside of MS Word.
You cannot stop this, there is too much money to be made and you cannot control what gets injected into the web pages you request. I work in this industry so I know for a fact that any data collected in not kept long term and user names are not retained, everything is session based.
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social networking site
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