EMI Brings Newspaper Free Music Giveaway To The US
from the but-what-will-retailers-think... dept
You may recall last summer that Prince made some news by giving away his latest CD to every subscriber to a UK newspaper. The newspaper paid Prince for the promotion, suggesting interesting new business models that could help two industries at once: both the newspaper industry and the recording industry should benefit from such deals. The newspaper pays some money to the musician, but does so in order to get the promotional benefit -- making both sides better off. Of course, music retailers were upset, threatening to boycott Prince, but that seems like a fairly minor concern. The success of the promotion appears to have gotten the attention of at least one of the major record labels. EMI, who is under new management and seems to recognize how it needs to change, is doing a deal with the NY Daily News to give subscribers access to three free downloads. There will be an access code in the paper, and if you punch it in to the Daily News' website, you'll get to pick from a large list of songs (including at least one unreleased track). Again, this seems like a perfectly reasonable strategy, helping two separate industries in one shot -- though, again, it's likely that music retailers aren't going to be thrilled.
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Filed Under: free music, music, newspaper
Companies: daily news, emi
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Adapt
For the major distribution companies to adapt may require them to modify what market they are truly in. Making media available can come in many forms. Say...fast network connectivity to a legal download server array hosted by ye old record label?
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Free Music in newspapers
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So many articles on free, and it really isn't new. This has been around for a long time, even before the Internet.
Nothing new at all here.
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BRILLAINT!!
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Re: BRILLAINT!!
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Retail locations suck
Have they not learned anything? If they're so inflexable with their pricing while it is so easy to simply go somewhere else for a cheaper digital version of their product then why shouldn't they go out of business?
Instead of being mad at the innovators for killing their out dated business model they should be looking for ways to innovate.
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Censored
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Re: Censored
Huh? What censorship? We DO NOT, HAVE NOT and WILL NOT censor people. We DO have a comment spam filter, powered by Akismet, which sometimes catches some false positives (but, considering it catches about 5000 comments per day as spam and only about 5 false positives, it's pretty good.
We check the filter every few hours for false positives, so even if there was one, it should have showed up within a few hours.
We do not censor.
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Good for them!
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Pepsi (Amazonmp3) Lite
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Re: Pepsi (Amazonmp3) Lite
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EMI gets smart
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Date: 29/9/2008
Time: 1:26:51 AM
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