Trent Reznor Continues Business Model Experiments: Releases Latest Album Online
from the with-choices... dept
Trent Reznor has certainly been doing a lot of experimenting lately with business models. His last album, which was still on a major label, involved some unique promotional attempts, which actually upset his record label. He also recognized that since the CD itself was going to compete with online downloads that he needed to make the physical CD worth purchasing by making it cool (in this case, color changing after you played it). Late last year, he also experimented with offering free downloads for an album he produced with Saul Williams. While he admitted he was a bit "disheartened" that not that many people paid for the album, he also noted how much attention the album got and Saul Williams admitted that it was working out great overall.Now that Reznor is totally off-label, he's pulled a bit of a Radiohead, surprising just about everyone by simply announcing his new Nine Inch Nails album on his website and offering a variety of options in how to get it. Given his disappointment with the Saul Williams experiment, perhaps it's not a surprise that he hasn't totally embraced the free concept. The album itself is 36 songs, nearly two and a half hours of music -- but he's only offering the first nine songs for free. However, he is offering a variety of choices for people who do want to pay -- starting with $5 for a complete download (in a choice of high-quality, DRM-free formats) of all songs plus a 40-page PDF of additional content and a "digital extras pack" with graphics that can be used as wallpaper, icons and anything else.
There are other options as well, reminiscent of other musicians who try to offer reasons why you should spend more. For Reznor, those options include a $10 2-disc CD with 16-page booklet (and all the downloads), a $75 Deluxe Edition which includes the CD, a data DVD with all of the content and a Blu-ray high definition DVD with an accompanying slideshow, and finally, a $300 "Ultra-Deluxe Limited Edition Package" that includes everything in the Deluxe Edition plus a vinyl version of the album, limited edition Giclee prints packaged in a "luxurious package" which will be numbered and signed by Trent (only 2,500 of those are available).
While those options could be improved upon (and only offering up the first nine tracks for free certainly won't stop the rest from being available online), it's yet another example of a musician recognizing that a plan that lets fans pick which option is worth it -- and making sure to provide real value for the different options -- is the wave of the future for business models. I'm also a bit surprised that he didn't follow the lead of several other musicians in tying the packages to other things, such as live events. Still, it's another good example of a musician experimenting with important new business models. Update: Two additional points that are worth mentioning. The album has been released under a Creative Commons license and Trent has seeded many bittorrent sites himself with the first nine songs.
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Filed Under: business models, free, music, nine inch nails, trent reznor
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Creative Commons licensed
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Re: Creative Commons licensed
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Re: Re: Creative Commons licensed
If that disgusts you then, you are a disgusting person.
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Re: Creative Commons licensed
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Re: Re: Re: Creative Commons licensed
You should not try to justify downloading music for free; because, there is no justification. People like Trent Reznor are just trying to cope with "the way things are", meaning that copyright violations and people stealing music cannot be stopped.
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Re: Re: Re: Creative Commons licensed
In any case, my comment was actually directed at the many more pirates (of which I am one, btw) who use the overblown prices of corporate music as a rationalization to download music, because $5 for a lossless double album (or quadruple, whichever way you want to see it) IS a pretty fair deal, in addition to the fact that by supporting this move you'd be putting your money where your mouth is.
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Re: Re: Re: Re: Creative Commons licensed
I really think you need to get your priorities straightened, thievery aside...
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well
Trent, stop making instrumentals. I have all your albums, I don't buy them for the instrumentals. I rip everything to my ipod, I delete the instrumentals.
The instrumentals, they aren't what you think they are.
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Re: well
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Re: well
Some people actually really like the Instrumentals - Ever since Still, I've been hoping we would get another one. We did. This one's for people who like them (and many people do).
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great, except site
Web to Reznor, you need to have a site that works if you want people to use it.
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Re: great, except site
(and to the person who said "stop making instrumentals", you obviously aren't a true fan, because many of the instrumentals are some of the most beautifully composed pieces of music in the modern era. fans do like them. 'La Mer' was a gigantic success in its era)
also this is the greatest musical deal i have yet to see. if you aren't willing to pay 5$ for 36 tracks, go die in a hole...its less than 14 cents a track, in 320kbps. otherwise deal with 9 tracks for free.
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Re:
remix.nin.com
all 36 tracks will be released as multitrack .wavs for remixing. it worked great with yearzero.
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Re:
In any case, it actually seems to be mostly for what rb6elite said, allowing free remixes, which I hadn't noticed before.
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You've got to be kidding
Holy Crap !
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Re: You've got to be kidding
there is nothing wrong in marketing for those with extra expendable cash, and are die hard fans
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I Love NIN
I started with Pretty Hate Machine and its remix cds for Head Like a Hole, Down In It, and Sin and then moved on to all the rest.
I will admit that I did not know of him really until about The Downward Spiral, but that is fine.
There is a definite evolution to his music over time if you start with the first disc (just ignore remix cds for the sake of saving time) and continue all the way up to now with Year Zero and now Ghosts.
And Hellsvilla, rb6elite is most definitely right on the money, Reznor has always had instrumental tracks. I love all of them.
As another commentor mentioned, he uses the Creative Commons so that people will take and remix his songs. He highly encourages it.
And as for why the page was having issues for your order Dan (post #3), its because too many people are using it.
He states it on his most recent blog post.
http://www.nin.com/
Note: There is no saying how long that post will be up.
His blog contains no history. However, there are a couple dan sites out there that document all of his blog posts. You will just need to find the March 2nd entry.
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The Saul Williams Effort
1) Niggy Tardust is embraced by the masses as it becomes a seminal event in music history
2) Niggy Tardust will attract the fraction of music lovers out there looking for something off the beaten path and more innovative
I think sales reflected the latter. Hell, even for those who decided to not pay, I'll bet you won't have much luck finding it among their playlists. I predict Ghosts I-IV will be on par with Trent's last instrumental release: neither raging success nor abysmal failure, but certainly a treat for his fans.
Trent has displayed one of the keenest insights of any musician today on this shifting market, but I nevertheless hope he sees the lay of the land as clearly as we do.
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No mas
How much to have Reznor come and give me a backrub?
At some point, either your music's worth something or it's not.
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Re: No mas
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always a tech pioneer
He's always been a pioneer in music and technology and it is really exciting to see him extend this as not only an artist but also a business man. I really, really hope this pans out and starts to empower other musicians to take innovative approaches toward their music distribution. I hope his chutzpah is rewarded. btw- I also find many of his instrumentals to be some of his most amazing and enduring work. If music boils down to vocals for you, go download some Celine Dion.
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But Mike....
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Re: But Mike....
I'm not so sure about the "clearly" part since only a handful of bands have "announced" similar methods of distribution, and most of them have been large. But that may be because only the large bands will be well-known enough that media take notice of the announcements on a national or international scale.
However, there are also a large number of smaller, less-known bands who have been trying to make a living from "alternative" (i.e., not "big label") distribution methods for years. How successful are they? I'm sure some of them make a living at it without having become internationally known musicians. Some of them undoubtedly do break through or cross over to the big label model. But just because only a handful of former major-label acts are getting press for adopting alternative models is no reason to assume that the models can't work for other musicians.
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Re: Re: Re: But Mike....
That was indeed Corey, and not an "AC;" The topic was books. I like Corey. It's great to have participation from someone with an opposing viewpoint who consistently uses a handle. Corey might disagree a lot, but he (or she) is not a troll!
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perfect
Well put, Thank You.
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Re: perfect
>> or it's not."
>>
>> Well put, Thank You.
>>
Yes, it is well put, huh? Value-added content for $300.00? Signed by the artist? Who would have thought there was a market for this?
Oh yeah, the artist, who consequently is interested in making art, not manufacturing music.
Big difference between the two!
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And more clarification
"Undoubtedly you'll be able to find the complete collection on the same torrent network you found this file, but if you're interested in the release, we encourage you to check it out at ghosts.nin.com, where the complete Ghosts I-IV is available directly from us in a variety of DRM-free digital formats, including FLAC lossless, for only $5. You can also order it on CD, or as a deluxe package with multitrack audio files, high definition audio on Blu-ray disc, and a large hard-bound book."
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downloads don't work
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Re: downloads don't work
Since Trent doesn't seem to have a problem with us sharing the files ourselves, I'll throw it up on rapidshare or something if you don't have bit-torrent. Just let me know.
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Re: Re: downloads don't work
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The site is already taking strain under the load of a lot of purchases.
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Thanks Chronno S. Trigger
I think that when we look back 5 to 10 years from now and see how the landscape has changed we'll be amazed. This is just one example of a very talented musician using his creative abilities to dream up new ways of doing what we all want to do -- make money, realizing that perhaps simple distribution does not have to be his prime method. We will see many new and exciting ways creative people will choose to promote themselves!
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Grr
I want to buy the CD's dangit!!!
I have almost every single Halo so far.
Am missing but 2.
And they are more recent ones that were only released in Europe (Halo 18 and 20).
Must get Ghosts so I will still only be missing those two.
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Simply Groundbreaking
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Re: Simply Groundbreaking
Ghosts is the first CD I've bought since 2000. I only wish that there were a convenient way for me to support the band more (within my means). (And that there were a better digital distribution method, since the site's been swamped.)
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Yay CDs
Bought my CDs for 10$ as soon as I got home. (it is 7$ shipping but I view this collection as worth the 17$, even if I haven't heard it yet, I have that much confidence since I have liked everything else he has done up until now).
However, I had an issue with the download. It got to 42MB of the 283, and then just stopped. It told me it was complete, but it wasn't. The zippers would not open the file, saying they did not recognize it. And since the download link is a one time use only, I was kinda SOL.
That is when I hit up the Pirate Bay. Got my discs in about a half hour.
Wish I had an eta for my physical copies though =P
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wow
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