Motorola Casts Handset Business Off To Survive On Its Own
from the fly,-fly,-fly-away-little-razr dept
A few months ago there were rumors that Motorola might sell off its struggling handset division to another provider, however there didn't seem to be many interested buyers. It appears that Motorola has chosen option two instead: spin off the business to survive (or fail) on its own. The business accounts for the largest chunk of Motorola's earnings, but it is also a huge drag on earnings. Basically, the other parts of Motorola had been subsidizing the handset business. It's still rather amazing how slow Motorola is to come out with interesting handsets that people want. It had a huge success with the Startac in the 90s and then took nearly a decade before finding another hit with the RAZR. But just as with the Startac, it milked the RAZR concept for all it was worth and now is left in the dust while other firms are putting out much more innovative phones. Spinning off the business may separate it from the other parts of Motorola's business, but unless it starts designing phones people actually want, it's not going to make much of a difference.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Unfortunately, every single follow-up phone Motorola came up with afterwards was a further extension of the RAZR style, like the KRZR, SLIVR, RIZR, etc. One exception was the ROKR, the first phone with (poor) iTunes support, which failed spectacularly and was abandoned by Apple.
Basically, people are tired of the RAZR, and Motorola has continued pushing it regardless. Motorola has stopped making innovative designs, and other companies are doing it better.
Samsung has the Juke, LG has the Chocolate, Apple obviously has the iPhone, and yet Motorola is still trying to sell phones based off the same old RAZR style.
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Re:
About the only annoying thing was the way the buttons collected dust and other things. For a while I thought my hands were just always filthy, but when the LCD screen broke (accursed milk crates!) and I had to get a different phone I never had that issue again. Wierd IMO.
But anyways, Motorolla probably made a smooth move here. They just really don't have good phone designers.
Love their modems though, those things are tanks from my experience.
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Actually...
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Interesting article and discussion...
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http://www.engadget.com/2008/03/26/motorola-insider-tells-all-about-the-fall-of-a-techno logy-icon/
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GPS
Pretty much all of these things require real innovation to achieve.
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